The 3 Top problems with social media marketing & How to solve them
When engaging in social marketing there are many challenges to overcome. Some marketers struggle with lead generation. For others, traffic levels and their conversion rates may not be at the level required. Excelling in one of these areas or being great at SEO can help, but all of these strategies need to be employed together, as part of a complete marketing strategy. Paying inadequate attention to one or more of these aspects of your strategy could be costing valuable revenue. Luckily, one can always improve their performance and that is the focus of this article.
1. STAYING CURRENT WITH YOUR MARKETING STRATEGY
The technological and social development of marketing has undergone a huge change in the last decade alone. Print media is effectively dead at this stage and this is why so many companies now employ online marketing methods. However, even online marketing strategies and trends can change very quickly. There has been a move to a two way method of communication, between potential customers and the companies courting their business. The rising importance of feedback has introduced a whole new dynamic to marketing. Add to this the rise and fall of social media platforms, and it seems almost impossible to keep abreast of what will work right now.
Initially, it’s a good idea to revisit your strategy and go back to basics. Who is your audience? Where do they hang out? How can you best provide value for them, in order to build trust? Once you have the answers to these basic questions, you can then learn the latest strategies by following blogs that are authorities in your niche. Make a point of getting some RSS feeds from the marketers that are getting great results and study them. There are many free resources to help you, for example Hubspot has a fantastic free resources library.
2. GETTING ATTENTION AND DRIVING TRAFFIC TO YOUR WEBSITE
In order to start getting those all important conversions, you must first get the attention of your potential customers. Once you have gotten them interested it’s imperative that they click on your link and land at your website. Two of the major problems that many marketers face at this stage are low volumes of traffic and using the wrong channels to generate initial interest.
To generate the initial awareness it’s important that you are using the correct style of platform. Many marketing strategies don’t work well if they are employed on the wrong kind of social media. This could be because the demographic is wrong or because there is no interest in the product or service. It’s important to know where your audience are located and offer them something they need. This could be in the form of some free content or perhaps you have a blog with lots of helpful information for them to peruse. Remember that building trust will widen the marketing funnel and allow you to convert more casual visitors into loyal customers. Keep a close eye on your analytics, to make sure that you’re getting the best results for your efforts.
3. UNDERSTAND AND IMPROVE THE ROI
Within the sphere of Facebook marketing, it is extremely easy to blow an advertising budget with nothing to show for your efforts. This can be mitigated a great deal by using the latest analytical tools and measuring the value of all your efforts. A great marketer will be able to understand the cost and value of each and every customer. Only by doing this, it is possible to prove that the return on investment (ROI) is worth the effort and budget dedicated to it.
In order to be the most effective marketer that you can be, you should know where your customers are coming from. Consider using “closed loop marketing” and focus on the actual results. By effectively using your analytics tools, find out what is working for you and scale it up accordingly. If there are any strategies that are not working, they should become quickly apparent by studying the data that you’ve collected. Discard what doesn’t work and adapt your strategy with an eye on the ROI.
Social media marketing can be a considerable challenge for a new marketer. There are a lot of different elements to keep track of and a campaign can fail if it’s not handled correctly. If you would like to know more about social media marketing, don’t hesitate to get in touch with us and we will be happy to help.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping