3 Top Tips to Make a Fantastic Marketing Video
While you may struggle to gain a potential customer’s attention with a long and wordy blog post describing your product, a short video can provide accessible and easily digestible content. Creating videos is an easy and shareable way to market your services or products, however, if you don’t have video production experience, you may be concerned that you will either need to spend a small fortune paying someone else, or you will end up with a bad video- which does more harm than good. Fortunately, you don’t need a lot of in-house resources to create a fantastic marketing video, and Dilate have put together this helpful little guide to show you how!
Social media marketing is all about showcasing your personality, and injecting some of your own unique character is one of the best ways to stand out from the rest. Chances are that you have already watched videos that you were instantly connected with, just because the person was likeable! You need to harness this potential with your own marketing videos, but you will need to aware of how the camera translates your personal style to the viewer. Are you the charismatic one on your team, or should a colleague be the one in front of the camera? Presenting a video may look easy, but it can be a challenge. You should always do several takes to edit out any awkward pauses, and compile the best cuts after some practice splitting and trimming clips to create smooth, natural transitions.
Demonstrate Your Expertise:
No one knows your own products or services better than you do, and you need to demonstrate this expertise in your marketing videos. Don’t assume that any viewers will know the details- you’ll need to walk them through even the basics, and take your time to create a great first impression of your products or services. You can avoid sounding like an automaton by telling a story that showcases your knowledge and expertise. If you are marketing a physical product, don’t just reel off statistics, tell a story of how the product can be used to the best of its potential.
The internet is very distracting, and you may find that people click away from your marketing video to watch funny cats if it fails to offer any value to them. You will need to ensure that your video solves a problem, tells an emotionally engaging story, or offers an insider reward. No one wants to watch minutes of you ranting about why your product is great, or reciting stale facts and figures. If there is value to your videos, they are more likely to be shared with the friends, family and other connections of your viewers, expanding your potential customer base. Consider what made you share the last video you watched, and try to incorporate this value factor into your content.
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