3 Ways to Stay Ahead of the Curve in Your Niche

By Bodie Czeladka in Dilate Digital on Jun 01, 2016

It is not easy being on the cutting edge of your niche; it requires extra work, studying,  and performing research. Eventually, you may even find that you have become a leader in your field, and while there are extra responsibilities and demands on your time, there are also copious advantages. As a leader, you can attract a larger loyal following with ease, and can enjoy the consummate rewards that will follow. Here are three excellent ways to get ahead of the curve in your niche and become a force to be reckoned with.

1. Read, Read, and Read Some More

The world's top investor Warren Buffet was asked at a lecture how he became so good at investing, and quick as a flash, he held up a massive stack of reports, stating that it was his daily reading material. To stay ahead of the curve, it will be necessary to become a voracious reader in your chosen field. Where once you would have had to search around for content, now you need to get familiar with RSS readers and subscribe to every relevant source you can. Follow the social media of leaders in your niche, and pay close attention to what they say as well, as this can be a quick insight into a new resource as well.

2. Know Your Customers

Understanding your customers is a key element in your success, so it’s a good idea to research what they are interested in. The methods that will work for you will vary depending on your particular industry, but there are a few common methods that work well. A quick and easy option is to carry out a survey using your email database. You can just ask a simple question; What was your last purchase like? Perhaps you could carry out a poll by offering some options that leads can vote on, and ask about what they would like to see next. Having customer information like this is very valuable and it will give you a better idea of what the customers in your niche really want, although most marketers will not actively seek it out.

3. Your Time is Valuable

Reading, studying and carrying out research takes time, but you don’t have to do it all yourself. A lot of tasks can be outsourced for a reasonable fee, and it may make good sense to ease the pressure on yourself. You could outsource all your digital marketing or just the parts that you dislike, allowing you to concentrate your efforts on the bigger picture, and, if chosen wisely, an outsourced specialist be able to get more done than you could have ever achieved yourself. If you get very successful, you may even need a full time team dedicated to your business. Whichever method you choose, it is vital to learn how to delegate tasks so that you have the time to concentrate on the more important aspects of your business.

So if you’re looking at cutting through the competition, and want some help from the pros to maintain your online marketing, give Dilate a call 1300345283! We also offer business consulting services, for if you want a little guidance before giving it a go yourself.

Avatar for Bodie Czeladka
Bodie Czeladka

Hi I am Bodie Czeladka, surfer and devoted dad from Perth Western Australia and founder of Dilate Digital. I crafted Dilate Digital from a home theatre room in 2012 and worked solo as a freelancer until hiring my first staff member in early 2014. Dilate Digital now has the privilege of employing over 50 superstars world wide and this is just the start. I believe the best of me is still hiding up my sleeve.

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