3 Ways to Stay Ahead of the Curve in Your Niche
It is not easy being on the cutting edge of your niche; it requires extra work, studying, and performing research. Eventually, you may even find that you have become a leader in your field, and while there are extra responsibilities and demands on your time, there are also copious advantages. As a leader, you can attract a larger loyal following with ease, and can enjoy the consummate rewards that will follow. Here are three excellent ways to get ahead of the curve in your niche and become a force to be reckoned with.
1. Read, Read, and Read Some More
The world’s top investor Warren Buffet was asked at a lecture how he became so good at investing, and quick as a flash, he held up a massive stack of reports, stating that it was his daily reading material. To stay ahead of the curve, it will be necessary to become a voracious reader in your chosen field. Where once you would have had to search around for content, now you need to get familiar with RSS readers and subscribe to every relevant source you can. Follow the social media of leaders in your niche, and pay close attention to what they say as well, as this can be a quick insight into a new resource as well.
2. Know Your Customers
Understanding your customers is a key element in your success, so it’s a good idea to research what they are interested in. The methods that will work for you will vary depending on your particular industry, but there are a few common methods that work well. A quick and easy option is to carry out a survey using your email database. You can just ask a simple question; What was your last purchase like? Perhaps you could carry out a poll by offering some options that leads can vote on, and ask about what they would like to see next. Having customer information like this is very valuable and it will give you a better idea of what the customers in your niche really want, although most marketers will not actively seek it out.
3. Your Time is Valuable
Reading, studying and carrying out research takes time, but you don’t have to do it all yourself. A lot of tasks can be outsourced for a reasonable fee, and it may make good sense to ease the pressure on yourself. You could outsource all your digital marketing or just the parts that you dislike, allowing you to concentrate your efforts on the bigger picture, and, if chosen wisely, an outsourced specialist be able to get more done than you could have ever achieved yourself. If you get very successful, you may even need a full time team dedicated to your business. Whichever method you choose, it is vital to learn how to delegate tasks so that you have the time to concentrate on the more important aspects of your business.
So if you’re looking at cutting through the competition, and want some help from the pros to maintain your online marketing, give Dilate a call 1300345283! We also offer business consulting services, for if you want a little guidance before giving it a go yourself.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
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From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping