5 Amazing Email Marketing Tips to Implement Right Now

By Bodie Czeladka in Dilate Digital

According to statistics, email has almost three times more users as Twitter and Facebook combined. Email is estimated to reach 2.9 billion people, so email marketing should be considered a key tactic for building your business. However, improperly calibrated email marketing software or failing to properly consider your strategy could actually do more harm than good to your brand. Here are five amazing tips you could implement right now to create a positive effect.

1. ENSURE THE RIGHT MESSAGE IS SENT AT THE RIGHT TIME TO THE RIGHT PEOPLE

This is the fundamental strategy of email marketing. While there are a number of email marketing software options, these are ineffective if you have not properly segmented your database. Remember that not all of your emails are going to have relevance to all of your database contacts. By segmenting your database, you can design a custom campaign for every group. You can also experiment with sending your emails at different times and different days to see which works best. The optimal timing of email marketing will vary according to your industry and your customers.

2. ALWAYS PROVIDE VALUE

Rather than focusing on what your message does for your goals, you need to ask what will your contacts gain when they read your email. Your content should always provide value to your potential customers with helpful or interesting information. The key to developing a successful campaign is ensuring that your emails are positioned to assist you in achieving your goals while delivering value to the recipients.

3. INCLUDE A CALL TO ACTION

Your emails should include a persuasive and clear call to action. The aim of your message should be to make it easy for the recipient to take the action you would like. For example, you may want a potential customer to sign up for a free trial, call a specific number or fill out a form to receive a complimentary guide.

4. KEEP YOUR SUBJECT LINES COMPELLING

The subject line is usually the deciding factor to whether an email is opened or left unread. It is the first thing that you see in your email client, so it should be created to be compelling. Try to keep your subject line short and sweet, restricted to 50 characters or less. Try to offer something of value or invoke the urgency, excitement or curiosity of the recipient.

5. AVOID USING SPAM TRIGGER WORDS

There are a large number of words and phrases that are likely to be picked out by spam filters. Using spam trigger words will mean that your fantastic message may languish in spam folders or even be automatically deleted. Avoid using all caps or exclamation marks in the subject line as this will increase your chances of being flagged.

If you are in need of email marketing services, Perth business leaders should speak to us. At Dilate, we have the experience and expertise to tailor a successful email marketing campaign to suit your specific needs. We can also offer email marketing software options to help you implement successful campaigns in the future.

Dilate Digital
Bodie Czeladka

True Digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek surfer, husband and father who enjoys anything away from the concrete jungle!

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