6 Best Tips to Make Your Content Go Viral!
As digital marketing gurus, we know a thing or two about how to make your online campaign valuable and powerful, and we know that one of the best ways to maximise customer interaction and sales is by connecting with them on an emotional level. With so much digital content readily accessible, from videos and images, to stories and articles, your content needs to be more than the loudest or the brightest, and eliciting an emotional response is key to creating a viral online campaign.
It’s part of our human desire to communicate experiences which we feel personally touched by, and the digital platform has made it easier for that message to spread far and wide- all you need to do istap in to these six core emotions through your online campaign, and let the viewer do the rest! Checkout this "Viral marketing cheat sheet"
There are very few viral online campaigns that don’t surprise the viewer, so make sure your content has something unexpected to keep them baited. This can be a challenge to the norm, a new idea, a pertinent question, or a shocking fact. Anything unexpected has the element of surprise, so think outside of the box!
Fear is one of our most basic and instinctual motivators, which is a successful tool but can be a mixed bag of reactions. To play it safe, throw in a silver lining or solution to the issue you’ve presented.
Positive content is proven to be more likely to go viral than negative. If you can get people to smile away at their screens, odds are they’ll be inclined to share that experience with others
As this is usually in response to an unfortunate or disturbing event, it is a difficult emotion to put to use in a viral campaign outside of high profile deaths, entertainment gossip, and news-type events such as natural disasters.
Before you start prodding sleeping dogs I will mention that I don’t mean hostile anger, but more of a strong disagreement or a mild outrage. When people become angry, they form strong opinions which they want to share. The result? Readers interacting with comment boards, and sharing content along with their personal take on the subject. Anger can be aroused by challenging common beliefs or playing devils advocate. However the content must seem genuine and balanced, or else you risk seeming like a hot-headed keyboard warrior and discrediting your content.
While disgusting content may make a home among small groups, odds are it’s not the kind of material to appeal to the masses and is generally best left untouched.
If you can create a piece of content with two or more emotional triggers, your odds of virality will greatly increase, as people are far more likely to share content that they are emotionally invested in. Know your target and identify topics which interest them. Be creative- viral content is not just ‘okay’, its powerful, distinctive, and the perfect way to create connections using your online platform.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen