6 Conversion Rate Optimisation Tips You Can Do Right Now
Conversion rate optimisation is the on the tips of everyone's tongues. Half of Perth is at their computer right now, trying to find a new way to promote their brand, content, product, or service, and how to maximise conversions like the experts. But what are the experts doing?
Here are six of the easiest and most efficient things you can do right now to your site that will get more people converting, without breaking a sweat.
Image Courtesy : https://experienceadvertising.com/conversion-rate-optimization/
Create An Avenue To Your Email Database
Email marketing is still very valuable to your overall marketing efforts - it’s a line of communication straight into your audience’s pocket, and is known for producing some of the best ROI in digital marketing. Set up a method to capture your viewers email address, so that you can keep in touch with them for upcoming promotions and campaigns.
Offer your audience something in return, to encourage them to sign up for your database. For example, offer a free e-book or download. Some sites will refuse full access to users who aren’t included in the email database, but this only works with highly-sought after brands - we don’t usually recommend this unless you would prefer to keep your site private or exclusive.
Build Trust With Social Proof, Case Studies, and Testimonials
For every well-performing website out there, there is a dozen who will rip you off and refuse to refund your money without federal intervention. The glories of the internet. Your users might be viewing your site with the same trepidation, so reassure them with some social proof and testimonials from previous clients, or case studies of your previous work.
Case studies will help your audience to better understand your product, which will help them to choose whether they think you’re a good fit for them. Select some of your best-performing products or services that you would like to showcase and let them reel in the conversions for you.
Super Size Your Sale
McDonald’s hit cardiac-arrest-treasure when they rolled out Super Sizing. They had been offering it for a while before it burst into the scene - but why was it struggling at the start? McDonald’s was offering it, but not upselling it. After noticing that customers were still sucking the melted ice from their cups, and licking the salt from their fries container, they couldn’t make sense of why these people weren’t asking for a Super Size option. But, when they blindly asked everyone if they would like a Super Size option, guess what? Aside from normalising morbid obesity, sales went through the roof. Upselling is a surefire way to barrel your audience towards converting with maximum bang.
Clearly Explain Your Unique Value Proposition On Your Landing Page
Make your landing page as informative and distraction-free as possible, and clarify your unique value proposition. Explain how your product can alleviate your customer’s problems, benefit them, and why your brand is a better selection than the competition.
If your landing page is too distracting or your copy isn’t convincing enough, then you’ll have potential customers dropping off at the most crucial moment - costing you money. Refine the copy on your landing pages and watch the conversions roll in.
Address Concerns And Queries
Websites can be treacherous to consumers, so illustrate your commitment to customer service with a detailed FAQ page and an easy line of communication to a customer service team. A faceless online company without any reassurance towards customer concerns will struggle to find a valuable consumer base, and people are pretty savvy these days as it is. Do your best to appear up front and honest to your audience to provide them with the security they need to commit to your brand.
Split testing will give you an invaluable insight into how your audience interacts and engages with your brand, and it should give you an idea of what does and doesn’t work. Test one thing at a time so you know where to attribute your results, and do your research into any changes you are hoping to make before you swing the axe - you might want to rethink making that call to action the same colour as the background.
Go forward and optimise your conversion rate with a renewed vigour, and see which of these expert tips you can implement yourself. If you get stuck, Dilate Digital is always here to help.
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I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel