7 Great Ideas to Grow Your Subscriber List
Most entrepreneurs and business owners appreciate the value of marketing to an email subscription list. However, when you have a very modest list, your conversion rate may not be immediately apparent. Growing your subscriber list is the best way to determine the success of any marketing ideas. So, how do you expand your subscriber list? Here are seven great ideas to get you started.
Offer Access to a Webinar
Webinars have quickly been established as one of the best ways to generate new leads. While webinars take quite a lot of effort in planning, they can offer some phenomenal results. If you don’t yet have a product to sell, you may be wasting your time but if your product is priced at over $500, this could be the best strategy.
Drip Feed a Mini Course
Creating a drip feed email course can be challenging to get right since they don’t provide instant results. However, there are plenty of examples of successes. If you are trying to sell a product or service, you will need to leverage open loops creating a story that begins in one email and features or ends in another.
Inject Your Personality
If there is one thing that social media marketing has taught us is that people respond to personality. Readers are not only there to be educated; they want to make a connection with you. While it is important that you provide value to your readers, personal stories are more likely to help you connect and encourage the reader to stay around. This will prompt them to subscribe and learn more.
Develop a Video Mini Course
Unlike a drip feed email campaign, a video mini course is simply a series of videos. It is up to you whether you deliver it in one go or spread out the lessons. The quality level is also up to you. Many successful information marketers have leveraged a video mini course as a core element of their product launch. For example, you could create a series of three videos leading up to an official launch.
Create a How To Video
If you don’t have the content or energy for a whole course, you could create one how to video. You will need to use screen recording software to teach your audience how to solve a relevant problem or accomplish a task. Make this video private on Vimeo or YouTube and create a WordPress protected page.
Offer an E-Book or Report
There are some fantastic examples of free e-books and reports offered to email subscribers. It is a good idea to offer a highly relevant e-book which tells the reader how to solve a particular problem. This can be promoted on the landing page, and the content can depend on your audience preferences and your own objectives. You may wish to consider calling it a featured download rather than a free e-book, as many people consider the concept of e-books with negative connotations.
Provide a Coupon:
One of the best strategies for generating leads is by providing a coupon. If you are planning on making a significant purchase, even a ten percent coupon can be a great incentive to provide your email address.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen