Get Started

An Introduction to Youtube Marketing

An Introduction to Youtube Marketing
August 1, 2018 Bodie Czeladka
youtube marketing

An  Introduction to Youtube Marketing

Youtube has really grown as a social networking platform in the past decade. Considered to be a top tier form of social media alongside giants like Twitter and Facebook, Youtube revolutionises ads with video marketing. With a wide reach of over 30 million visitors every day worldwide, it provides a great opportunity for your brand to engage its target audience successfully. Consumers browse Youtube on a daily basis, as it is accessible on their mobile phones, making it portable and convenient to access at any time, allowing for a much wider reach than good old fashioned TV which is rooted to one spot. Online video advertising is becoming more popular and would be a great addition to your digital marketing strategy. There are many successful video ads that have helped catapult brands to success. With Youtube marketing, you have the ability to target a specific audience to ensure the best penetration, allowing you to choose between demographic, topics of interest or even based on what videos people are actually watching.

 

youtube marketing

Types of Ads

There are several types of ways that your ad can appear on Youtube. Being aware of the different types of Youtube ads will help inform your decision on which type will have the most impact and widest reach. Let’s have a look at the Youtube ads list that are currently in operation.

Instream

This type of ad plays right before a video for 5 seconds before the user is allowed to skip it so it’s important to make those 5 seconds count. This type of ad is arguably the best way to increase brand engagement.

In Video

This ad appears while the video is playing at the top of the user’s recommendation list. It is able to attract the user’s attention while also being non-intrusive.

Bumper

While short at a meagre 6 seconds, these non-skippable ads can really pack a punch if done right. Their short length makes them ideal for mobile viewing.

Masthead

This type of ad is placed on the Youtube homepage for 24 hours, ensuring the highest reach and awareness of your brand as everyone who visits the site for that day will be exposed to it.

 

If you’re currently considering creating a Youtube ad campaign for your brand, Dilate Digital has the tools to help you. At Dilate, we are specialists at video advertising and can assist you with navigating the world of Youtube marketing. We are well versed in creating ad campaigns and will assist you in areas such as choosing your target demographic, guide you through the creative process and make sure that you have an attracting and appealing ad to boost your business. Give us a call today at 1300 DILATE (that’s 1300 345 283) to speak to one of our Youtube ads consultants and get started with developing a killer video marketing campaign.

Dilate Digital provide killer video marketing services for your business and can help you develop creative and effective YouTube ads to target your audience. To speak with one of our YouTube ads consultants, give Dilate Digital a call today. Phone: 1300 DILATE ( That’s 1300 345 283 )

 

In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most popular form would arguably be Google AdWords with over 75% of the search share market conquered. Sounds complicated, but really the process is simple. Firstly, people use keywords to search for specific services or products they are after, and if those keywords match the chosen keywords of your paid ad, it’ll appear next to or above organic Google search results. This helps to increase the chance of traffic being directed to your website by guaranteeing you a spot at the top of the search results page. Which is a massive boost when you consider the statistics that most users don’t look at more than the first 5 listings on a search engine results page (SERP). So, with all that in mind let’s look at some of the pros and cons of using Google AdWords to help you determine whether this is the right advertising channel for your business..
True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, surfer, husband and father who enjoys anything away from the concrete jungle!
True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, surfer, husband and father who enjoys anything away from the concrete jungle!