The Dilate Blog: Social Media Marketing

So you’ve recognised the incredible potential that Facebook ads have in propelling your brand awareness, reach and even revenue, and it’s time to get started. You might even be surprised at how easy it actually is to set up your first ad with the straightforward prompts that Facebook asks you from beginning to launch. The […]

Paid advertising has emerged as an efficient tool in any marketer's arsenal, offering a means to cut through the noise and connect with potential customers on a grand scale. It is the practice of paying for ad space or placements on various online platforms, allowing businesses to promote their products or services to a specific, […]

Is paid advertising going to help you grow your business? Ultimately, yes. But just like anything else that involves business growth and digital marketing, there are a lot of things to consider before you jump in and start spending money. People tend to think the more money you throw at paid advertising, the better results […]

Almost everyone is on Facebook. That includes your customers too. With over 2 billion Facebook users and over 200 million businesses on Facebook, making the most out of Facebook Marketing so that you can get past all the noise and competition, and target the right customers doesn’t need to be difficult.  Whether you're a seasoned […]

If you own a business, you might have thought about using Facebook ads to reach more people and attract new customers. But with so many advertising options out there, it can be hard to decide if Facebook ads are worth the money.  One key strength about Facebook ads is that you can choose who sees […]

Efficiency, my friend. Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend.  A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard.  Activities that just aren’t […]

When developing your own Facebook ads strategy, it's helpful to look at what the greats have done. It's also a good idea to look at poorly performing ads, and where they go wrong so you don't fall into the same pitfalls. But today, we're shooting for the stars and learning gold from the most successful […]

So, you've got high quality visual content for your Facebook Ads sorted. And you're clear on your Facebook objectives. The next step? Nailing your copy. If you're getting writer's block, don't sweat it. In this blog post we'll walk you through how to write effective Facebook Ad copy that actually works.  These are the best […]

Online advertising is booming, and Facebook Ads are no different. In fact, 115 billion USD (180 billion AUD at time of writing) was spent on Facebook Ads last year, and this is expected to pass 200 billion USD in the next 5 years. If your business has been relying on traditional marketing methods, moving your […]

When I drive past a particular bakery near my place, there’s always a line outside. Doesn’t matter if it’s a weekday, weekend, early in the morning or slightly drizzling with rain– the line is always snaking around the corner and down the road. What does that line tell me? The baked goods this bakery is […]