Answers To Your Most Asked Email Marketing Questions

Bodie Czeladka
By Bodie Czeladka

As a full service digital marketing agency, we get a lot of questions about internet marketing. And you know what? We love answering them! We’re all about empowering businesses to develop the best digital marketing strategy possible. Recently, we’ve been getting a lot of questions around email marketing so to save you time we’ll be answering our most commonly asked email marketing related questions.

Is email marketing worth it?

Yes! Although social media and other forms of digital marketing are gaining popularity, email marketing remains an effective way to increase traffic and boost sales. It also generally requires minimal effort.

How do I get email subscribers?

One of the easiest ways to get email subscribers is to have an email list sign up option in clear view throughout your website. You can also get creative and offer incentives, such as a discount on your product or service, if users sign up.

What details should I ask for with the sign-up form?

Remember that with email sign up forms, less of often more. People get scared off by lengthy sign up forms with multiple compulsory fields so try to keep it as simple as possible. If you want additional information for a reason, such as birthday discounts, mention this on the form and make it clear if the fields are optional.

What are the different types of email marketing?

There are a number of different ways your business can embrace email marketing, including:
Regular newsletters
Product or service updates
Discounts or bonus offers
Event invitations
Transactional and confirmation emails
Welcome emails

How do I know if my email marketing is successful?

It’s all about analytics! If you’ve started an email marketing campaign, you need to ensure you have software with strong reporting capabilities so you can gauge just how successful your email marketing is and what changes need to be made. Don’t guess, use the available technology to get real data.

How do I stop people from unsubscribing?

Firstly, you must ALWAYS include an unsubscribe option in your email marketing – people will just get annoyed if they can’t opt out easily. The best way to retain subscribers is to keep your email marketing interesting, relevant and eye catching.

How do I keep my email marketing interesting?

The most important thing to remember is to provide value to your customers with your emails. You’re going to end up in the junk mail pretty quickly if your emails are boring or don’t offer anything appealing. Including offers, incentives and interesting information in your emails can make customers look forward to seeing what you have to say. An awesome design also doesn’t hurt!

Dilate Digital are the internet marketing experts and our focus is on developing awesome digital marketing strategies for our clients. We’re a full service digital agency so let’s get started and build your business!

Contact the team at Dilate Digital today on 1300 345 283 to speak with one of our internet marketing consultants.

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