Tips from a Web Design Agency Perth: Branding Mistakes Your Business Could be Making

By Travis Weerts in Dilate Digital on Jan 02, 2018

In the digital marketplace, it’s all about first impression and you only have a split second to grab the attention of a potential customer before they move on. One of the best ways to make your business memorable is to get your branding right which is easier said than done! Let’s take a look at common mistakes we see businesses make with their graphics and branding so you can be confident that your appearance is on point.

Inconsistent brand style

It’s easy to get carried away with branding. You start looking online for inspiration and suddenly you have amazing ideas for your logo, fonts, imagery and colour scheme. However, remember that you need to keep your branding style consistent so users can recognise your business easily. Everything should work together and, when viewed as a whole, all of your branding should be clearly recognisable as belonging to your business. For example, if your logo is a particular colour then make sure you echo this with the design of your website.

Over the top design

Simplicity is the name of the game with your branding so keep your message and design clear and to the point. It’s so easy for businesses to end up with branding which includes an overly elaborate logo, wordy taglines and numerous colours but you need to remember that the point of branding is to capture the attention of users and reveal the personality and purpose of your business. Come up with as many ideas as you like in the early stages but then make sure you strip things back for a clear brand message.

Not thinking about the audience

One of the most important things you can do in the early stages of the design process is to think about your target audience as this will help you with branding decisions. Consider factors such as the age, gender, location and interests of your user group and focus on tailoring your branding to target that particular audience. With every design choice, you need to be thinking whether it suits your audience.

Unnecessary rebranding

This is a common one. You get a flash of creative inspiration and suddenly you’re ready to change up the branding of your company. Not so fast! Before you go ahead with the rebranding, remember that your client base will have already made a connection with your current branding and changing it can have serious consequences. If you really want to rebrand, make sure you’re doing it for the right reasons and keep your clients informed along the way that there will be some changes.

Dilate Digital are web designers in Perth offering a number of services to make your business stand head and shoulders above the pack. We’ll get to know your business and make sure your digital appearance is spot on to help you succeed in the competitive market.

For an awesome web design company Perth, give the dynamic team at Dilate Digital a call today on 1300 345 283.

Avatar for Travis Weerts
Travis Weerts

I basically eat code for breakfast, and push pixels around for lunch. It’s been my gig for 15+ years. Oh and somehow along the way (probably pure luck), I managed for my work to be featured by Apple for an app I made.

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