Tips from a Web Design Agency Perth: Branding Mistakes Your Business Could be Making
In the digital marketplace, it’s all about first impression and you only have a split second to grab the attention of a potential customer before they move on. One of the best ways to make your business memorable is to get your branding right which is easier said than done! Let’s take a look at common mistakes we see businesses make with their graphics and branding so you can be confident that your appearance is on point.
Inconsistent brand style
It’s easy to get carried away with branding. You start looking online for inspiration and suddenly you have amazing ideas for your logo, fonts, imagery and colour scheme. However, remember that you need to keep your branding style consistent so users can recognise your business easily. Everything should work together and, when viewed as a whole, all of your branding should be clearly recognisable as belonging to your business. For example, if your logo is a particular colour then make sure you echo this with the design of your website.
Over the top design
Simplicity is the name of the game with your branding so keep your message and design clear and to the point. It’s so easy for businesses to end up with branding which includes an overly elaborate logo, wordy taglines and numerous colours but you need to remember that the point of branding is to capture the attention of users and reveal the personality and purpose of your business. Come up with as many ideas as you like in the early stages but then make sure you strip things back for a clear brand message.
Not thinking about the audience
One of the most important things you can do in the early stages of the design process is to think about your target audience as this will help you with branding decisions. Consider factors such as the age, gender, location and interests of your user group and focus on tailoring your branding to target that particular audience. With every design choice, you need to be thinking whether it suits your audience.
This is a common one. You get a flash of creative inspiration and suddenly you’re ready to change up the branding of your company. Not so fast! Before you go ahead with the rebranding, remember that your client base will have already made a connection with your current branding and changing it can have serious consequences. If you really want to rebrand, make sure you’re doing it for the right reasons and keep your clients informed along the way that there will be some changes.
Dilate Digital are web designers in Perth offering a number of services to make your business stand head and shoulders above the pack. We’ll get to know your business and make sure your digital appearance is spot on to help you succeed in the competitive market.
For an awesome web design company Perth, give the dynamic team at Dilate Digital a call today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
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From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping