Common Online Tactics Employed by Digital Marketing Agencies
The new normal is now digital. Compared to a decade ago, the amount of time spent online has increased dramatically. This has also affected people buying habits, with most purchases made online without leaving the couch, making traditional offline marketing less effective than it use to be. So, what does this mean for marketing? If you drilled down to the essence of marketing, it’s always been about connecting with your audience, and to reach your audience you need to be where they are – and that’s now online. So here comes our new friend, digital marketing, which is any form of marketing in the online space. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses utilise existing online channels such as Facebook and other social media platforms, search engines from Bing to Google, emails and websites, in any way to reach their target audience.
A range of tactics can then be implemented using those online channels to reach prospective and current customers. But, since there’s such a huge spectrum of possible channels and tactics, it becomes a difficult question when deciding which one is right for your business needs. That’s why most businesses tend to contact a digital marketing agency or a brand agency to get the experts to help.
Here’s a quick rundown of some of the most common digital marketing tactics:
Search Engine Optimization
Search engine optimisation, commonly known as SEO, is the process of optimising your website to display higher on search engine results page (SERPs), which in turn can increase the chance of organic (not paid) traffic visiting your website.
Content marketing involves the creation and promotion of content with the main goal to generate brand awareness, improve on-page SEO, increase traffic to website and ultimately encouraging lead generation and increased customer basis. Content can include anything from blogs & images to video content.
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. It’s the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
Social media marketing involves promoting your business, services and products via social media channels in order to increase brand awareness, drive traffic to your websites and increase lead generation too.
Paid advertising, or Pay-Per-Click (PPC) is a way to drive traffic to your website by paying a small fee every time a user clicks your ad via a search engine result or banner ad. One of the most common and popular types of PPC is Google AdWords with over 75% of the search market share.
Affiliate marketing is a form of advertising were you can receive a fee or commision for promoting another business services or products via your website. Instagram and blogger influencers are a perfect example of how it works with social media.
Email marketing is a great tool for direct communication with a business, customer or audience. EDMs, or Email Direct Marketing, are great ways to promote your business latest service & product offerings, discounts and promotions, or special events.
If the above list seemed long, don’t worry. The digital space is expansive and keeping up with all the new channels and tactics available can be difficult when our focusing on running your business. So, contact the digital marketing agency experts, at Dilate Digital, to let the experts take the stress off you. Give us a buzz on 1300 345 283 to get started today.
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