Dilate – 2014 Tourism Marketing Hit List

By Bodie Czeladka in Dilate Digital

WE LOVE MARKETING, WE LOVE HOLIDAYS

We love tourism and we really love the smiles on the faces of operators we have already helped.

So with that said we have decided to put together some focal points for 2014 and beyond. Go nuts and we hope you can take some useful points from the following. *Please note they can be applied to other industries, we just had Tourism in mind when we started burning up the keyboard!

We love marketing, we love holidays/tourism and we really love the smiles on the faces of operators we have already helped.

So with that said we have decided to put together some focal points for 2014 and beyond. Go nuts and we hope you can take some useful points from the following. *Please note they can be applied to other industries, we just had Tourism in mind when we started burning up the keyboard!

IS YOUR BRAND DIGITAL READY?

Branding is a whole different beast when you’re dealing with websites, Facebook, Twitter, Google, etcetera. You need to be constantly aware of how you look, what people think about you, how people respond to your content, whether your content generators are representing the brand appropriately- the list goes on… and on.

The only effective way to manage this is to… Read More

DIGITAL STRATEGY… GOT ONE?

Strategy is everything. Without a strategy in place for your business, you’re like a car with no steering wheel. It involves looking at your business goals for the year and making a roadmap to get there… Read More

DOES YOUR WEBSITE STAND OUT FROM THE PACK?

Too many businesses are building websites with too many bells and whistles and not enough of the good stuff like functionality and conversion.(Which we discuss more in detail below)

You will spend hundreds of thousands on marketing during your businesses lifespan, just to get people to Google your business name, more importantly you want to impress them when they do with gorgeous aesthetics coupled with ease of navigaton… Read More

STOP FOCUSING ON TRAFFIC, LOOK AT CONVERSION!

Alot of businesses are focusing on the ammount of visitors hitting thier site on a daily, weekly, or monthly basis. However alot of operators are ignoring the most important facet….how many of those visitors are performing your business goals ie booking accommodation, signing up to your newsletter etc.

Ever heard of heatmapping? It can tell you where people are clicking, scrolling and show you the holes in your sales funnel…..Read More

(Check out our badly drawn conversion diagram below)

REALLY TERRIBLE HAND DRAWN DIAGRAM

SEO – RANK LIKE A CHAMP, DOMINATE THE SEARCH!

We get a lot of clients who only have a vague idea of what SEO is. They know they need it for their site – but don’t really understand what it is. So here’s our long(ish) definition:

‘SEO is the process of increasing a website’s ranking in major search engines and directories for a given list of relevant keyword phrases.

This is accomplished by identifying the keyword phrases that are most beneficial to the website; optimising the website’s meta-tags and page content; and removing barriers to search engine crawlers’

A slightly easier definition might go something like this:

Effective SEO will get your website on the first page of a relevant Google search… Read More

ADWORDS AKA PPC – RANK #1 BY THIS AFTERNOON

If you don’t have the time to wait for your site to rank organically in Google, then Adwords Aka PPC might be a good option for you!

Grow Your Consumer Base – Connect with people purposely seeking a product like yours, and make them delighted by providing them with a deal appropriate to their search inquiry.

Lesser Expenses – Enjoy an algorithmically created price cut from the online search engine in exchange for making their users happy……..Read More

EMAIL MARKETING – ON AVG $40 FOR EVERY $1 SPENT

^ That looks like a ridiculous ROI right? Google it it is correct, Email marketing (when done correctly) can be your best source of repeat customers.

Bridge the gap and create ease of communication between your business and guests/target markets with a strong focus on increasing yield….Read More

SPLIT TESTING – WHEN YOU CAN’T AGREE WHAT WORKS

Perhaps your boss wants pink Book Now buttons, but you think the green (less ugly) buttons are working fine. You could change the colour or location and have it effect your sales…..split test it and get real proof that you are a marketing genius/office rockstar… Read More

A FEW OF THE GROUPS WE HAVE HAD THE PLEASURE OF WORKING WITH

And what they have to say!

Dilate Digital
Bodie Czeladka

True Digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek surfer, husband and father who enjoys anything away from the concrete jungle!

Don't Take Our Word For It

DilateDigitalPerth has received a fantastic 5/5 star rating startratingfromgoogle from 57 Clients on Google
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