Hot Tips From An Advertising Agency: Getting Your Email Marketing Right
Email marketing can be a great way to keep your customers interested and enhance the visibility of your brand. Saying that, it also needs to be done well – people receive numerous emails each day and you need to stand out so your emails aren’t sent straight to the virtual trash can.
As an advertising agency in Perth specialising in online advertising, we’ll be letting you in on our top tips for an awesome emailing marketing campaign.
Make email subscription easy
With any type of online marketing, you need to keep in mind that people have short attention spans. If your email sign up form is complicated and asks for a lot of information, your visitors will quickly decide they can’t be bothered. Have a quick email sign up form and make sure your email sign up button is clearly visible on your website.
Send useful emails
So, you’ve sent out 5,000 emails in one day. Mission accomplished. Not so fast – you could be sending out thousands of emails per week but if your emails aren’t useful, people are quickly going to avoid opening them. Think carefully about your customer demographic and include information that’s actually going to add value. Once customers realise that you’re giving quality information, they’ll be happy to click into your emails.
Provide incentives in the email
An easy way to make it worth their while for people to read your emails is to offer regular incentives. This could include subscriber only offers such as discounts, eBooks or coupon codes. You can also add incentives for friends and family to encourage subscribers to share your email with those close to them – a great way to expand your customer base!
Personalise your emails
When people sign up to your email list, the basic information they’ll provide includes their first name so make sure you use it. Addressing your users by their name in your email marketing can go a long way to building trust and getting the tone right. Just remember not to overdo it – you don’t need to keep mentioning their name throughout the email because, let’s be honest, that just gets annoying.
Don’t sound like a robot
It’s not just about including the relevant information in your email marketing, you also need to sound like an actual human. Inject some personality into your emails and think about how you want your business to come across. A natural voice is essential as it makes the email readable and relatable. However, make sure you use a tone that reflects that of your business so people don’t get confused!
Dilate Digital are a Perth advertising agency providing a full range of digital services, including email marketing. We have email software that can help you customise your email marketing campaigns so you reach your audience.
For online advertising in Perth, speak to the team at Dilate Digital today on 1300 345 283.