Hot Tips From An Advertising Agency: Getting Your Email Marketing Right

By Bodie Czeladka in Dilate Digital

Email marketing can be a great way to keep your customers interested and enhance the visibility of your brand. Saying that, it also needs to be done well – people receive numerous emails each day and you need to stand out so your emails aren’t sent straight to the virtual trash can.

As an advertising agency in Perth specialising in online advertising, we’ll be letting you in on our top tips for an awesome emailing marketing campaign.

Make email subscription easy

With any type of online marketing, you need to keep in mind that people have short attention spans. If your email sign up form is complicated and asks for a lot of information, your visitors will quickly decide they can’t be bothered. Have a quick email sign up form and make sure your email sign up button is clearly visible on your website.

Send useful emails

So, you’ve sent out 5,000 emails in one day. Mission accomplished. Not so fast – you could be sending out thousands of emails per week but if your emails aren’t useful, people are quickly going to avoid opening them. Think carefully about your customer demographic and include information that’s actually going to add value. Once customers realise that you’re giving quality information, they’ll be happy to click into your emails.

Provide incentives in the email

An easy way to make it worth their while for people to read your emails is to offer regular incentives. This could include subscriber only offers such as discounts, eBooks or coupon codes. You can also add incentives for friends and family to encourage subscribers to share your email with those close to them – a great way to expand your customer base!

Personalise your emails

When people sign up to your email list, the basic information they’ll provide includes their first name so make sure you use it. Addressing your users by their name in your email marketing can go a long way to building trust and getting the tone right. Just remember not to overdo it – you don’t need to keep mentioning their name throughout the email because, let’s be honest, that just gets annoying.

Don’t sound like a robot

It’s not just about including the relevant information in your email marketing, you also need to sound like an actual human. Inject some personality into your emails and think about how you want your business to come across. A natural voice is essential as it makes the email readable and relatable. However, make sure you use a tone that reflects that of your business so people don’t get confused!

Dilate Digital are a Perth advertising agency providing a full range of digital services, including email marketing. We have email software that can help you customise your email marketing campaigns so you reach your audience.

For online advertising in Perth, speak to the team at Dilate Digital today on 1300 345 283.

Bodie Czeladka

Hi I am Bodie Czeladka, surfer and devoted dad from Perth Western Australia and founder of Dilate Digital. I crafted Dilate Digital from a home theatre room in 2012 and worked solo as a freelancer until hiring my first staff member in early 2014. Dilate Digital now has the privilege of employing over 50 superstars world wide and this is just the start. I believe the best of me is still hiding up my sleeve.

Don't Take Our Word For It

DilateDigitalPerth has received a fantastic 5/5 star rating startratingfromgoogle from 57 Clients on Google
Our List Of Clients Subaru
Our List Of Clients Pool Assist
Our List of Clients Casey Tours
Lukes Landscaping Logo
Our List Of Clients Mazda
Our List Of Clients Kaya Health Clubs
Our List Of Clients Skoda
Our List Of Clients The Maker
Our List Of Clients Mouritz
Our List Of Clients Aussie Natural
Our List Of Clients Lawrence Group
Our List Of Clients Access Hire
Our List Of Clients Matcha Maiden
Our List Of Clients Rocket Fuel Coffee
Our List Of Clients Golf Box
Our List Of Clients Tyresales
We're here to help

Not sure where to start?

Our team of digital and business experts will guide you to the right direction.

Start Something
Take the first step