How To Design An Awesome Email Newsletter

Bodie Czeladka
By Bodie Czeladka

Email newsletters are a great way to help your business connect with your customers, improve traffic to your website and drive sales. With a lot of businesses these days sending out email newsletters, you need to make sure yours has visual appeal so you catch the attention of your audience straight away. If you want to update your tired looking newsletter format, our team of graphic designers in Perth are here to share their top tips on how to create an eye-catching email newsletter.

Use strong, contrasting colours

Your newsletter needs to have at-a-glance visual appeal so your customers want to keep reading and the best way to achieve this is through the clever use of colour. Opt for high contrast colours which really make your content stand out. A coloured background is another effective way of making your newsletter appealing, while also making the text easier to read. To make sure the colours work, email a sample of your newsletter to yourself so you can get an idea of the initial impression customers will get!

Make your content easy to read

Your newsletter shouldn’t just consist of massive blocks of unbroken text. Realistically, people are unlikely to have the time or inclination to sit down and read through it. To cater for short attention spans, keep your content in short and to the point blocks. Don’t forget to use headings and subheadings to break up your text. If you have some longer pieces of content in your newsletter, you can also break it up with some well-chosen images.

Inject some personality

It’s amazing how often businesses have an incredible website design which reflects the personality of their business only to send out a boring, stock standard newsletter. Your newsletter represents your business so don’t be scared to inject some personality into the design. You want your customers to look forward to an interesting newsletter from your business so keep this in mind with your design.

Keep it simple

The best advice when it comes to an effective email newsletter is to keep it simple. If you get too focused on filling every gap with content and graphics, it can look overwhelming and difficult to read. Keep the layout of your newsletter simple and don’t be scared of a little blank space in your design – this often makes it easier for the customer to read.

Use quality images

Let’s be honest – email newsletters can sometimes look pretty boring. If you want your newsletter to really pop, invest in some high-quality images which can be integrated into the design to add interest. An awesome image can often speak louder than words so you can get your message across quickly and effectively. Stay away from boring stock photography and choose something a little more interesting!

Dilate Digital are a graphic design company in Perth who specialise in transforming the digital appearance of your business so you really stand out. We work with you to develop eye catching design and branding to reflect the personality of your company.

For awesome graphics and branding in Perth, speak to the team at Dilate Digital today on 1300 345 283.

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