How To Design An Awesome Email Newsletter
Email newsletters are a great way to help your business connect with your customers, improve traffic to your website and drive sales. With a lot of businesses these days sending out email newsletters, you need to make sure yours has visual appeal so you catch the attention of your audience straight away. If you want to update your tired looking newsletter format, our team of graphic designers in Perth are here to share their top tips on how to create an eye-catching email newsletter.
Use strong, contrasting colours
Your newsletter needs to have at-a-glance visual appeal so your customers want to keep reading and the best way to achieve this is through the clever use of colour. Opt for high contrast colours which really make your content stand out. A coloured background is another effective way of making your newsletter appealing, while also making the text easier to read. To make sure the colours work, email a sample of your newsletter to yourself so you can get an idea of the initial impression customers will get!
Make your content easy to read
Your newsletter shouldn’t just consist of massive blocks of unbroken text. Realistically, people are unlikely to have the time or inclination to sit down and read through it. To cater for short attention spans, keep your content in short and to the point blocks. Don’t forget to use headings and subheadings to break up your text. If you have some longer pieces of content in your newsletter, you can also break it up with some well-chosen images.
Inject some personality
It’s amazing how often businesses have an incredible website design which reflects the personality of their business only to send out a boring, stock standard newsletter. Your newsletter represents your business so don’t be scared to inject some personality into the design. You want your customers to look forward to an interesting newsletter from your business so keep this in mind with your design.
Keep it simple
The best advice when it comes to an effective email newsletter is to keep it simple. If you get too focused on filling every gap with content and graphics, it can look overwhelming and difficult to read. Keep the layout of your newsletter simple and don’t be scared of a little blank space in your design – this often makes it easier for the customer to read.
Use quality images
Let’s be honest – email newsletters can sometimes look pretty boring. If you want your newsletter to really pop, invest in some high-quality images which can be integrated into the design to add interest. An awesome image can often speak louder than words so you can get your message across quickly and effectively. Stay away from boring stock photography and choose something a little more interesting!
Dilate Digital are a graphic design company in Perth who specialise in transforming the digital appearance of your business so you really stand out. We work with you to develop eye catching design and branding to reflect the personality of your company.
For awesome graphics and branding in Perth, speak to the team at Dilate Digital today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping