How to leverage AI to boost your ROI in 2023.
Here at Dilate, our word of 2023 is ROI. Return on investment for our campaigns, our clients and ourselves. Basically, how do we get more return without increasing how much we have to spend?
So it’s no surprise that this new wave of AI has been met with considerable excitement. If you look across Twitter, Facebook, LinkedIn and even the newsletters of marketers, copywriters and advertisers you’ll find post after post after post talking about AI.
Specifically, ChatGPT, and what that means for the state of the industry.
ChatGPT, if you haven’t heard about it yet, is basically an AI-powered chatbot. But, it’s the most advanced one yet with the biggest data set. It’s not particularly close either, this AI is miles ahead of the nearest competitor. While it’s marketed as a ‘chat bot’, hence the name, ChatGPT is immensely powerful and can perform virtually any text-based command you give it.
You could ask it to suggest something for dinner, then have it write you a recipe, prepare a shopping list and draft a text message to your partner to let her know what’s for dinner. You can also feed it data, and have it filter, organise or evaluate it. The list goes on.
Plenty of people seem scared that AI is threatening their jobs, but plenty more are excited for the improvements in efficiency and speed that are up for grabs.
I’ve done some pretty intense ‘playing around’ with ChatGPT over the weeks since its release, and have come to some conclusions.
In a nutshell here are my 3 big takeaways from ChatGPT;
- ChatGPT is still so far away from writing ‘good’ copy, that it's not threatening anyone's job soon.
- ChatGPT can speed up the mundane parts of your process MASSIVELY.
- ChatGPT knows a lot. Things like best practice, neat ways of putting things together, and general marketing knowledge.
It’s the second two points that really interest me, as they’re the keys to improved efficiency and better ROI on everything.
Let’s break that down a little further.
ChatGPT can’t do your job for you, but what it CAN do, is help you to…
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