Industry Tips To Boost Your Content Marketing
Image Courtesy - https://www.linkedin.com/pulse/marketing-automation-roi-why-your-content-lack-thereof-ashley-poynter
Are you struggling to get your content seen?
Even if your content is the best on the web, it can be incredibly difficult to get it in front of your audience and shared around. Viral content can seem almost like a myth - but there’s still hope for you yet. Content marketing services are great to ensure you start seeing results with less fuss, but there are plenty of ways that you can rework your content strategy on your own.
As you know, content marketing is just as important as your content. Your keyboard could have scorch marks in it from your feverish typing and that still doesn’t mean people will read it. So what is it about some pieces of content that seem to move mountains?
Pick Your Plotline
Everything to do with your brand has to work in synchronicity; the colour schemes tie in to the emotional responses they evoke which encourage your audience to use your product or service. Using this information, develop a story that your brand can tell to your audience. Let’s just say Gary owns a lawn-mowing service. Gary’s website may be using colour schemes of brown and greens, with hints of white and yellow to mimic daisies. Gary’s content needs to tell a story - not in the literal sense, but it must convey a sense of a developing plotline to carry the reader through. Whether it’s ‘Ten Ways I Save The Bees - And Ten Reasons You Should Too’, or ‘Care For Your Lawn In Summer With My Favourite Sprinkler System’.
Take Interesting Photographs
Tired eyes take refuge on images, so your audience will glance at just about anything. Why not give them something worth remembering? Take original, creative photographs and add them to your content for extra character points. If you use stock images, you could always conjure up quirky or imaginative captions for them to entertain the reader and to add your own personal spin to the photo.
Talk About What You Know
Are you avoiding sharing your expertise on the internet? Would Gary refrain from writing a blog with a how-to on correct lawn-mowing?
The odds are that your techniques are out there on the internet somewhere if your audience truly wanted to research and develop them for themselves - the only difference is if they’ll be reading your content or someone else’s. And what if they are merely curious, or they read the content and decide it’s not for them and they’d rather hire a pro? If that’s not your expert opinion that’s educating them, then it’s not going to be your name at the front of their mind when they need a product or service! Become an industry insider and add value to your content for maximum read-and-shareability.
Still not sure? It’s okay - we get it. Dilate Digital is a digital marketing agency based in Perth, WA, and our content marketing strategies are constantly being refined and updated as the industry changes. If you think that your content needs to be seen by more eyes or you’d like your content to be whipped up among the best in the business, call our team and find out more about our services.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping