Is Google AdWords Right For Your Business?
In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most popular form would arguably be Google AdWords with over 75% of the search share market conquered. Sounds complicated, but really the process is simple. Firstly, people use keywords to search for specific services or products they are after, and if those keywords match the chosen keywords of your paid ad, it’ll appear next to or above organic Google search results. This helps to increase the chance of traffic being directed to your website by guaranteeing you a spot at the top of the search results page. Which is a massive boost when you consider the statistics that most users don’t look at more than the first 5 listings on a search engine results page (SERP). So, with all that in mind let’s look at some of the pros and cons of using Google AdWords to help you determine whether this is the right advertising channel for your business.
Ability to directly target your relevant market
By using specific keywords for your ads related to your business, people searching for your service or product already have intent to purchase. This means there is a higher chance of converting when they reach your website. You can also target by location which is a bonus for local businesses.
Ability to measure and track your data
Your marketing is only as successful as your tracking and measuring. With Google AdWords, you can measure every element of your marketing campaign. You’ll know exactly how much you’re spending, how effective the effort is, and what your return on investment is. This can make it easy for you to determine whether this form of advertising is working for your business.
It’s quicker than old-fashion SEO
SEO techniques can take months to implement with changing titles, headings and meta tags. Google AdWords is a sure-fire way to speedily direct traffic to your website and business.
The one major con is very simply, there is no shortcut to becoming an expert at Google AdWords. It’s complex system that requires trial and error as well as experience. As good as it is, sometimes you don’t have the time to spend or you don’t have the large budgets to allow for error. If you don’t know how to select your keywords of budget your campaigns, you can end up spending more than you make, and the potential to lose money when you are unsure of what you are doing is high.
To summarise, Google AdWords is a powerful tool to increase traffic to your website and get your product or service out there. However, with its complicated system, you may consider working with a digital marketing agency or an expert in creating effective and cost-friendly Google AdWords campaigns. The team at Dilate Digital is just a call away to talk to a Google AdWords specialist, all account managers are certified Google AdWords experts. Give us a buzz on 1300 345 283 to get your campaign started today.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping