The Dilate Blog: SEM
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
No matter the size of your business, looking for better, more innovative ways to reach your target audience, expand your market and drive revenue is an ongoing mission. One such method that can drive results fast, is paid advertising. Paid ads, or pay-per-click (PPC) advertising, are powerful means of connecting with potential customers, increasing brand […]
Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in. Let’s cut to the chase – Google Ads cost money. But when it’s done right it has the potential to […]
Paid advertising has emerged as an efficient tool in any marketer's arsenal, offering a means to cut through the noise and connect with potential customers on a grand scale. It is the practice of paying for ad space or placements on various online platforms, allowing businesses to promote their products or services to a specific, […]
Is paid advertising going to help you grow your business? Ultimately, yes. But just like anything else that involves business growth and digital marketing, there are a lot of things to consider before you jump in and start spending money. People tend to think the more money you throw at paid advertising, the better results […]
The short answer? Invest in both. It’s no secret that marketing is an essential function of any business. In today's digital era, it’s all about digital marketing. Why? Because digital marketing reaches a larger crowd, gives you more bang for your buck, and measures results more accurately. But with the increasing competition and digital noise, […]
Efficiency, my friend. Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend. A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard. Activities that just aren’t […]
Whether you've been in the business forever, or just starting with eCommerce, you can't really ignore online advertising. The internet is chockablock with options and the right ads will help get you in front of the right people. The question is, where are your shoppers? Google Shopping and Facebook Ads are undeniably the biggest players […]
Google Ads remarketing gives you the chance to re-engage with an audience that’s already shown interest in your products or services. If you’re currently running Google Ads that only target new leads, you’re missing out on huge conversion potential. Not everyone who visits your site for the first time is going to convert. In fact, […]
Ready to take your Google ads to the next level? Don’t overlook the power of your ad copy! If you’re advertising on Google – or thinking about it – it’s worth investing in high quality copy. Your ad headings and descriptions might not be very long, but they can make or break your ads. Effective ad copy […]
There’s a lot to juggle when you’re running a Google Ads campaign. You want to make sure you’re targeting the right keywords, attracting the right audience and optimising your landing page for conversions – all while sticking to budget. Whether you’re wanting to drive more traffic to your website or increase visibility for a new […]
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