Look at Me! How to Create Attention-Grabbing Display Ads
Display ads are a form of online paid advertising found on websites rather than within search results and are a smart way to target your audience so you can boost traffic to your site. To get the most out of your display ads, you need to get the design just right so they attract attention without being intrusive. So how do you get them right?
Let’s take a look at how you can get the digital edge over your competitors with eye-catching display ads!
Simplicity is key
Your display ad has the important job of being an attention grabber for people scrolling through websites. More is not better when it comes to the look of your ad. Have simplicity in mind with the design – a small business logo, eye-catching copy, an image and a clear call to action is all that’s required.
Think about colour
People scroll through websites at lightning speed so you need to create display ads which will capture their attention and the best way to do this is with the right balance of colour. Think about the emotions that different colours evoke for a smart approach to design. Yellow is a great all-rounder – it’s a happy, optimistic colour without being too in-your-face.
Use high quality, relevant images
We’ve said it before, and we’ll say it again – don’t resort to boring stock photos with your display ads. It’s all about visual impact with display ads so if you’re going to use images, make sure they’re high quality and relevant to the goal of the ad. If you have access to a number of great images (lucky you!), don’t get over excited and overload your ad.
Less is more with copy
Even if you’re an absolute wizard with words, keep your copy simply with your displays ads – the less wordy, the better. It’s all about grabbing attention with a few well-chosen words which are targeted to your audience. Consider the goal of your display ad and keep your copy focussed around this. Of course, don’t forget your call to action somewhere in your ad.
Test your ads
When it comes to your display ads, you won’t know if a particular campaign is working unless you’re constantly testing. Even small changes can make a big difference so play around with the look of your ad to see what works best. For example, compare ads which feature your logo prominently against ads where it is less visible. Change up the colour of ads or switch around your call to action. Testing will reveal which ads are getting more clicks than others.
Here at Dilate Digital, our team of digital marketing experts know how to take your display advertising campaign to the next level. We’re with you throughout the process, from creating your display ads to giving feedback on how your campaign is progressing. Let’s get started!
For a little (or a lot!) of help with your display network ads, contact Dilate Digital today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping