Look at Me! How to Create Attention-Grabbing Display Ads

By Bodie Czeladka in Dilate Digital

Display ads are a form of online paid advertising found on websites rather than within search results and are a smart way to target your audience so you can boost traffic to your site. To get the most out of your display ads, you need to get the design just right so they attract attention without being intrusive. So how do you get them right?

Let’s take a look at how you can get the digital edge over your competitors with eye-catching display ads!

Simplicity is key

Your display ad has the important job of being an attention grabber for people scrolling through websites. More is not better when it comes to the look of your ad. Have simplicity in mind with the design – a small business logo, eye-catching copy, an image and a clear call to action is all that’s required.

Think about colour

People scroll through websites at lightning speed so you need to create display ads which will capture their attention and the best way to do this is with the right balance of colour. Think about the emotions that different colours evoke for a smart approach to design. Yellow is a great all-rounder – it’s a happy, optimistic colour without being too in-your-face.

Use high quality, relevant images

We’ve said it before, and we’ll say it again – don’t resort to boring stock photos with your display ads. It’s all about visual impact with display ads so if you’re going to use images, make sure they’re high quality and relevant to the goal of the ad. If you have access to a number of great images (lucky you!), don’t get over excited and overload your ad.

Less is more with copy

Even if you’re an absolute wizard with words, keep your copy simply with your displays ads – the less wordy, the better. It’s all about grabbing attention with a few well-chosen words which are targeted to your audience. Consider the goal of your display ad and keep your copy focussed around this. Of course, don’t forget your call to action somewhere in your ad.

Test your ads

When it comes to your display ads, you won’t know if a particular campaign is working unless you’re constantly testing. Even small changes can make a big difference so play around with the look of your ad to see what works best. For example, compare ads which feature your logo prominently against ads where it is less visible. Change up the colour of ads or switch around your call to action. Testing will reveal which ads are getting more clicks than others.

Here at Dilate Digital, our team of digital marketing experts know how to take your display advertising campaign to the next level. We’re with you throughout the process, from creating your display ads to giving feedback on how your campaign is progressing. Let’s get started!

For a little (or a lot!) of help with your display network ads, contact Dilate Digital today on 1300 345 283.

Bodie Czeladka

Hi I am Bodie Czeladka, surfer and devoted dad from Perth Western Australia and founder of Dilate Digital. I crafted Dilate Digital from a home theatre room in 2012 and worked solo as a freelancer until hiring my first staff member in early 2014. Dilate Digital now has the privilege of employing over 50 superstars world wide and this is just the start. I believe the best of me is still hiding up my sleeve.

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