Top 5 Conversion Rate Optimisation Hacks For Increasing Conversions
If you’re a seeing a heap of traffic coming to your website, it’s easy to want to give yourself a pat on the back for a digital marketing job well done. Unfortunately, getting traffic to your website is only part of the equation – you also need to be sure that these visitors are converting into customers by completing the desired action, whether it’s making a purchase or making an enquiry. When you get your increased conversions, that’s when you’ll really see results for your business.
Today, we’ll be taking a look at our best conversion hacks from the digital marketing specialists (that’s us!) so you can take full advantage of the traffic to your website.
1. Include trust signals
Don’t underestimate the importance of trust signals on your website as these give visitors the confidence to proceed with a conversion. Trust signals show that your website is legitimate and trustworthy and includes things like detailed contact information, customer reviews, and security logos if you have an eCommerce store.
2. Offer something your competitors don’t
If you have visitors who are interested in your product or service, you need to offer something that sets you apart from your competitors so your visitors are less likely to bounce off. Think of things such as free shipping, free measure and quote, obligation free consultation, 10% off for new customers, extended warranties – anything that gives you the edge.
3. Make checkout easy
Visitors like simplicity when it comes to making purchases on your website and you’d be surprised at how many people simple abandon their items if the checkout process gets to complicated. Make sure you have a quick checkout option which doesn’t require potential customers to fill in complicated forms. It’s also wise to give the option of PayPal – a lot of people don’t want to give credit card details.
4. Ensure navigation is easy
In the digital age, there’s no excuse for a poorly designed website. If you don’t have an intuitive website which is easy for visitors to find their way around, they’ll quickly move on. Make sure you have a simple, easy to use website design which allows visitors to easily find the relevant information.
5. Remember your calls to action
We get it, it can seem repetitive when you’re continually putting calls to action throughout the website. However, the truth is that they’re an essential component when it comes to conversions as it reminds visitors what they should be doing. Don’t scrimp on your calls to action and experiment with which variations give you the best results.
Dilate Digital are the digital marketing experts and provide a range of services for businesses Australia wide. We have experience working with companies of all different shapes and sizes to develop a ridiculously effective digital marketing strategy which will see you stand out from the crowd. Contact us today so we can help build your business!
For digital marketing specialists Perth, contact Dilate Digital today on 1300345 283 and speak to one of our awesome team members.