Spring Clean Your Digital Marketing Strategies
As you’re cleaning out your air conditioning filters, damp dusting the ledges, and scrubbing the corners of the shower this spring, why not give your digital marketing strategies a dust-off too? This doesn’t have to be long, laborious chore like the bottom of your oven is. While many of your digital strategies will be evolving naturally, there may be a few key components that have been overlooked or left behind that need the cobwebs removed. As a digital marketing company, we understand the importance of remaining relevant and advancing our platforms – here is your spring clean checklist to get your brand sparkling clean.
Get Into the Attic of Your Website
Websites can become convoluted and winding, so now is a good time to find all the forgotten, moth-eaten nooks. Comb through and ensure that your links are functional and lead to the relevant page, and any broken links are removed, while you assess your headlines and C2A’s for clarity and compelling language. You’ll probably find some weird parts of the brand’s past that you forgot about, like a smug pair of shoulder pads, so clear any of those up and away, along with any content which you feel doesn’t fit your brand identity. However, consult your analytics before you make any irrational decisions. Remember how you threw out that jacket just before it became ‘retro’ and ‘vintage’? Your analytics will be able to tell you how your pages perform, and which ones you should hold on to – never assume this information, because if you’re mistaken you could be damaging your online marketing strategies.
Shake Down the Social Media
Like your website, your social media is probably a little more haphazard than you care to admit. If you’ve had multiple staff members handling updates, or it’s been a neglected part of your strategy, you might need to roll up your sleeves. Take a magnifying glass to users who follow you, or who you follow – inactive or fake accounts aren’t doing anything except negating data you could be analysing, so be ruthless and say goodbye. While you might think it’s great that you’ve got 1000 followers, if 850 are fake or inactive, and you receive 150 likes for a post, you might be inclined to think that your particular tactic hadn’t worked and your audience wasn’t impressed – leading you to change your tactics and potentially harm your strategy. You should also cull any content or images that don’t align with your brand – keep your brand synchronised and recognisable, and use this tone to respond to any comments or messages from followers.
Brighten Up Your Emails
When you’ve got a hundred things to do, the relief of an automated email cannot be rivalled, although this can become taken for granted at the epicentre of your digital marketing. If your email responses are getting stale, analyse your open/seen rates and results from any AB testing, and buff them up with some new content.
Elbow-Grease Your Brand
Sometimes when you’re up close with the subject, you need reminding to step back and assess the big picture. Is your brand evolving in ways that you’d hoped it would? Or, has it seemed to gain a mind of its own? Observe how all of the components fit together – taglines, fonts, colours, and logo all need to be assessed and brushed up if necessary. This might also be a good time to consider any new investments to further your brand.
If your digital marketing strategies are tired and you’re throwing your hands in the air, call our team at Dilate Digital, a Perth-based digital marketing agency.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping