The Advantages of Social Media Targeting & Retargeting

Bodie Czeladka
By Bodie Czeladka

We currently reside in an age where digital media is at the helm, with an increasing number of people browsing the internet for information, entertainment and more importantly, connection. With the internet, distances are covered instantaneously with connections being made across the globe. In the past decade, social media has climbed its way to the forefront of human connection with Facebook, Twitter and Instagram at the helm. Millions of people are browsing these sites on a daily basis and engaging with content, which makes it ripe ground for businesses to build their brand and connect with their audience. Having a Facebook business page is an integral part of marketing on social media. It allows a business to raise brand awareness, keep track of their advertising, collect opinion and insight from the page audience and to connect with their customers on a more personal level.

Facebook Marketing and Custom Audience

Facebook makes it very simple to target specific demographics, and maximise leads and conversion. Facebook collects user data like browsing patterns and page likes, making it easy for businesses to target a specific demographic when running their campaign. Businesses are able to narrow down their target audience based on gender, age, location, interest and browsing behaviour, and create an effective campaign which will encourage traffic and conversions. With Facebook Custom Audiences, a business is able to not only target but also retarget people based on their interactions, be it with the website, app or Facebook page itself.


Businesses are often caught up with trying to gain new followers and customers that they neglect to give attention to previous or potential customers. These are people who have already visited your page and engaged with you. Retargeting is an effective means of re-engaging with previous customers or people who have visited your site but for some reason or another, didn’t make a move to purchase or follow. Targeting people who have already expressed an interest reminds them of your presence and reinforces your campaign to encourage a sale or subscription. However, it is important to think about the purpose of retargeting and to offer incentives, like time-sensitive discounts, offers, free trials etc. to help boost their confidence. At Dilate Digital, we understand that trying to juggle running a business and a successful social media campaign can be a struggle. It takes a lot of effort and strategy to build a following and many businesses can hardly spare the time between all the hustle and bustle. Let Dilate relieve your stress by running your social media marketing campaign for you. As a social media agency Perth, we will ensure that you have an attractive and appealing profile, run a compelling campaign that is customised to your business which will drive traffic and conversions to your site and services. Our team of marketing experts have extensive experience in creating and running marketing campaigns that ensure extensive ROI for your business. Contact us today at 1300 DILATE (that’s 1300 345 283) to book a consultation with one of our team today!

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