The Advantages of Social Media Targeting & Retargeting
We currently reside in an age where digital media is at the helm, with an increasing number of people browsing the internet for information, entertainment and more importantly, connection. With the internet, distances are covered instantaneously with connections being made across the globe. In the past decade, social media has climbed its way to the forefront of human connection with Facebook, Twitter and Instagram at the helm. Millions of people are browsing these sites on a daily basis and engaging with content, which makes it ripe ground for businesses to build their brand and connect with their audience. Having a Facebook business page is an integral part of marketing on social media. It allows a business to raise brand awareness, keep track of their advertising, collect opinion and insight from the page audience and to connect with their customers on a more personal level.
Facebook Marketing and Custom Audience
Facebook makes it very simple to target specific demographics, and maximise leads and conversion. Facebook collects user data like browsing patterns and page likes, making it easy for businesses to target a specific demographic when running their campaign. Businesses are able to narrow down their target audience based on gender, age, location, interest and browsing behaviour, and create an effective campaign which will encourage traffic and conversions. With Facebook Custom Audiences, a business is able to not only target but also retarget people based on their interactions, be it with the website, app or Facebook page itself.
Businesses are often caught up with trying to gain new followers and customers that they neglect to give attention to previous or potential customers. These are people who have already visited your page and engaged with you. Retargeting is an effective means of re-engaging with previous customers or people who have visited your site but for some reason or another, didn’t make a move to purchase or follow. Targeting people who have already expressed an interest reminds them of your presence and reinforces your campaign to encourage a sale or subscription. However, it is important to think about the purpose of retargeting and to offer incentives, like time-sensitive discounts, offers, free trials etc. to help boost their confidence.
At Dilate Digital, we understand that trying to juggle running a business and a successful social media campaign can be a struggle. It takes a lot of effort and strategy to build a following and many businesses can hardly spare the time between all the hustle and bustle. Let Dilate relieve your stress by running your social media marketing campaign for you. As a social media agency Perth, we will ensure that you have an attractive and appealing profile, run a compelling campaign that is customised to your business which will drive traffic and conversions to your site and services. Our team of marketing experts have extensive experience in creating and running marketing campaigns that ensure extensive ROI for your business. Contact us today at 1300 DILATE (that’s 1300 345 283) to book a consultation with one of our team today!
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping