The Advantages of Social Media Targeting & Retargeting
We currently reside in an age where digital media is at the helm, with an increasing number of people browsing the internet for information, entertainment and more importantly, connection. With the internet, distances are covered instantaneously with connections being made across the globe. In the past decade, social media has climbed its way to the forefront of human connection with Facebook, Twitter and Instagram at the helm. Millions of people are browsing these sites on a daily basis and engaging with content, which makes it ripe ground for businesses to build their brand and connect with their audience. Having a Facebook business page is an integral part of marketing on social media. It allows a business to raise brand awareness, keep track of their advertising, collect opinion and insight from the page audience and to connect with their customers on a more personal level.
Facebook Marketing and Custom Audience
Facebook makes it very simple to target specific demographics, and maximise leads and conversion. Facebook collects user data like browsing patterns and page likes, making it easy for businesses to target a specific demographic when running their campaign. Businesses are able to narrow down their target audience based on gender, age, location, interest and browsing behaviour, and create an effective campaign which will encourage traffic and conversions. With Facebook Custom Audiences, a business is able to not only target but also retarget people based on their interactions, be it with the website, app or Facebook page itself.
Businesses are often caught up with trying to gain new followers and customers that they neglect to give attention to previous or potential customers. These are people who have already visited your page and engaged with you. Retargeting is an effective means of re-engaging with previous customers or people who have visited your site but for some reason or another, didn’t make a move to purchase or follow. Targeting people who have already expressed an interest reminds them of your presence and reinforces your campaign to encourage a sale or subscription. However, it is important to think about the purpose of retargeting and to offer incentives, like time-sensitive discounts, offers, free trials etc. to help boost their confidence.
At Dilate Digital, we understand that trying to juggle running a business and a successful social media campaign can be a struggle. It takes a lot of effort and strategy to build a following and many businesses can hardly spare the time between all the hustle and bustle. Let Dilate relieve your stress by running your social media marketing campaign for you. As a social media agency Perth, we will ensure that you have an attractive and appealing profile, run a compelling campaign that is customised to your business which will drive traffic and conversions to your site and services. Our team of marketing experts have extensive experience in creating and running marketing campaigns that ensure extensive ROI for your business. Contact us today at 1300 DILATE (that’s 1300 345 283) to book a consultation with one of our team today!
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen