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The Best free courses to learn Facebook Ads in 2022
Apr 04, 2022
By Tara Anderson
Facebook Ads is a powerful advertising tool for big and small businesses in 2022.
Part of the reason is because it’s the most widely used social media platform in the world with 2.91 billion active users every month.
But it’s not just about the sheer numbers – it’s also the fact that Facebook gives you crucial insights into your audience. You can learn about their preferences, purchases, personal interests and so much more. All this info allows you to fine tune your targeting and optimise your ads so that you reach the right audience.
Cashing in on the power of Facebook Ads is smart and it can be super lucrative. (Need more convincing? Check out this article: Does Facebook advertising really work?)
But creating a Facebook ad campaign that drives traffic and conversions is easier said than done. It takes skill and experience – and ongoing attention.
Lucky for you, we live in the age of information. There are plenty of tools readily available to help you gain skills fast. To help you get started, we’ve compiled the best Facebook Ads courses free and paid to boost your skills and boost those conversions.
1. Meta Social Media Marketing Professional Certificate (Coursera)
Offered by Meta (previously Facebook) and delivered by Coursera, this free Facebook ads course is considered one of the best both by industry professionals and those who take it. The course claims it can get you from beginner to skilled enough to start a job in Facebook marketing in 5 months.
The course sets out four main goals:
- Create and analyze an effective advertising campaign for your target audience
- Create a creative brief that includes the assets for your paid ad
- Create, edit and troubleshoot ads in Facebook Ads Manager
- Establish and manage a social media presence
With a flexible schedule and no prior experience required, it takes you through all the basics as well as offering an applied learning project where you get to test your new skills on the job.
The course offers free registration and sign-up and it’s great for fitting into busy schedules. Simply invest 2 hours a week and you’ll finish the course in 7 months. Or speed it up and get skilled quicker – it’s up to you.
Website: Meta Social Media Marketing Professional Certificate
Duration: 7 months (2 hrs/week)
Cost: Free
2. Facebook Blueprint: Official Training (Meta)
It’s no surprise that Facebook themselves offer training. They want your money, yes, but they also want you to be successful with your campaign. Afterall, if their platform helps businesses succeed then more businesses will get on board. It’s a win-win.
You can sign up for this Facebook Ads course free of charge. The content is fairly high quality and is broken into easy-to-follow modules. The modules cover the basics as well as more advanced topics like awareness building, how to choose an ad format, how to distribute and monetise content and how to drive lead generation.
If you’re a beginner and looking to gain awareness about how the system works - this is a great resource and shouldn't be overlooked.
Website: FACEBOOK Blueprint
Duration: At your own pace
Cost: Free
3. The Complete Facebook Ads Course – Beginner to Advanced (Udemy)
Udemy is one of the largest and most comprehensive training platforms out there. Naturally, they’re really good at what they do. Udemy offers a range of different courses aimed at different aspects of the Facebook ad campaign. Their courses cover off important aspects of online marketing and e-commerce that feed into Facebook advertising at some point or another.
This course is a comprehensive dive into what makes Facebook ads succeed (and fail), as well as how to generate leads and increase your ROI.
The course costs $89.99. If you’re not sure it’s worth it, you get a 30-day money back guarantee. But the positive ratings and reviews on this course suggest that there’s a lot of gold to mine in this Facebook ads training.
Website: The Complete Facebook Ads Course - Beginner to Advanced
Duration: 6 hours
Cost: $89.99
4. Facebook Marketing - Build Facebook Messenger Chatbots (Udemy)
If you’re looking into diversifying your Facebook ads campaign with complex Facebook Messenger Chatbots, this is the course for you. Udemy promises to teach you everything you need to know without writing any fancy code.
This is a great course if you’re fairly new to Facebook ads but know that you’re after a more interactive support chatbot or feedback mechanism on your page.
Littered with solid reviews, this course follows a similar pricing structure to all of Udemy’s high-quality Facebook ads training. Once paid up you’ll get lifetime access which is useful if you want to pause and come back to it once your campaign is underway. It’s like a reference book you can keep flicking through when you need an extra bit of help.
Website: Facebook Marketing - Build Facebook Messenger Chatbots
Duration: 11.5 hours
Cost: $109.99
5. Advertising on Facebook (LinkedIn Learning)
In this highly useful Facebook ads training course, social media strategist and viral marketer Megan Adams helps you to amplify your social media marketing campaigns with Facebook advertising – from the bottom up.
The content is very accessible for beginners. It even covers some of the more boring but very important topics like budgeting and reporting. You’ll also gain insight into how to target the right audience, calculate impressions using frequency and reach, and how to use success metrics to reach your goals.
Along the way, you can test your knowledge with 5 quizzes. Plus, the course is compatible with mobile devices and tablets, making it great for learning on the train or when you’re out and about.
The standard price is $39.99, but if you sign up for a free 1 month trial you can complete the Facebook ads course for free.
Website: Advertising on Facebook
Duration: 1.75 hours
Cost: $39.99 (or 1 month free trial)
6. Facebook training (Skillshare)
Skillshare is like the Netflix of online training: you sign up and pay a monthly subscription. Once you're in you have access to a wide range of different courses, including a whole bunch of Facebook ads training courses.
Skillshare’s platform is a great way to learn more about the various sides of Facebook marketing from the beginner level through to more advanced. You can even dive into the world of Instagram and Snapchat marketing. Basically, any Facebook advertising hacks, tips and tricks (yep, they literally have a course called that) you could think of, you’ll find.
If you’re searching for somewhere to start, try their Facebook Ads & Facebook Marketing For Beginners 2022. This is a blow-by-blow of everything you need to know from what Facebook ads are to the best practices for creating video campaigns and how to make the most of audience insights.
Keen to get your hands dirty without committing financially? You can sign up for a 1-month free trial and get access to any Skillshare Facebook Ads course free of charge.
Website: Online Facebook Classes
Duration: Variable
Cost: Variable (1-month free trial)
7. Dilate Masterclass
Want to get hands-on training from experts who are killing it in the industry? Our very own Dilate Masterclass might be right for you.
It’s a 4-week intensive digital marketing training curriculum that covers everything you need to set up your own digital marketing campaign. We’ll walk you through Facebook Ads, PPC advertising, SEO, branding, content strategy and everything in between.
This course is perfect for people who are interested in launching a career in digital marketing. The training is hands-on and up-to-date. You’ll get the latest information as well as practical tips and tricks from experts who have been kicking goals in the digital marketing space for years.
Dilate Digital is an innovative digital marketing agency with a proven track record for excellent results. Written and delivered in-house, our masterclass is a great way to connect with industry experts in a personal way.
Register your interest to keep notified of the next availability.
Website: Dilate Masterclass
Duration: 4 Weeks
Cost: Free
Not sure you’ve got time to train? Let the experts get on with the job
To get great results with your digital marketing efforts, it’s crucial that you know what you’re doing. But training up and learning the skills takes a big investment of time, energy, and money – even if the Facebook Ads course is free.
If you’re a busy business owner, there might be other things you’d rather be spending your hours on. Handing it over to the pros could cut back the stress and free you up to focus on what’s important to you.
If you’re at the stage where you think you’re ready to enlist the help of Facebook marketing professionals, get in touch with our expert digital marketing team. With a finger on the pulse of online marketing, we’re ready to create, run and grow your campaign.
Give us a call or reach out via email today.
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