Top 10 Reasons Your Business needs SEO Services in 2019
Let me guess, you told yourself at the start of this year that you were going to grow your business to new heights in 2019. You told yourself you were going to invest the time, money and energy necessary to bring your business to its fullest potential. But it’s now September, and you’re only just about to reach your first-quarter goals, right? If that’s the case then I’m going to take another stab in the dark here and guess that you still haven’t invested in a Perth based SEO agency to tackle the mystical Google algorithm and get your business the visibility it needs to skyrocket its way into 2020. Right again? It’s okay, you’re not the only business owner out their that’s still ‘getting around’ to investing in SEO. But the fact is that whether or not you think you need SEO services - whether you’re holding off because you “don’t have the money right now” to invest in a killer SEO strategy - you’re giving away your customers to all your competitors that have invested in it. Right now, whilst you’re wondering where all your customers are, your competitors are sitting back, relaxing, letting their SEO service provider and Google do what they do best - deliver customers to their virtual doorstep. So why haven’t you invested yet? I guess you still don’t see the full benefits you’ll receive from an SEO agency implementing tactful strategies on your behalf. Perhaps we haven’t done a good enough job yet at educating you on the full value SEO can provide your business. So in our endeavour to do better, here are 10 not-so-obvious benefits you’ll receive when you invest in your business and partner with an SEO Agency in Perth, like Dilate.
Better User Experience on your Website
This is not a benefit you’d think of instantly when you partner with an SEO agency, but it’s a very important one. Most people don’t fully understand what it takes to make it on the first page of SERPS. But everyone wants to be there. The thing is that to acheive first page results visibility you need to pass a series of scrupulous Google tests, and one of those tests is ensuring you provide an incredible user experience for your visitors. Google is always learning, always improving - and it expects websites to do the same. Google knows how to detect websites with poor user experience and this is one of the primary factors they consider when ranking you and filing you away in their Google database. A positive user experience is a now a fundamental tactic that SEO agencies review and implement on your site. So not only will an SEO agency help you gain more visibility on Google, but they’ll help you to keep customers on your site when they get there. SEO experts know how to optimise your site to make Google happy. Some of the primary things they review and alter first for better user experience include:
- Site Organisation
- Site Map alteration and implementation
- User navigation & experience
- Engaging and SEO optimised content
- Page loading speed
- Fix site errors
- Mobile Optimisation
More Trust & Credibility
One of the most obvious benefits that comes with increased visibility is the trust and credibility factor that comes along with it. As a user yourself, you know that you instinctively find the first page search results to be more credible and trusted than the results on page 4. You also know that they’re generally more relevant to your search query. Our goal as an expert SEO agency is to not only help you create a highly functioning and engaging website, with an effective user experience and a highly considered SEO strategy so that you rank higher in the search results and are seen as a credible and trusted authority in your industry. We know that ranking higher in the results achieves that, and we know how to get you there. But authority isn’t just established by showing up in the search results. Authority is established by keeping good company. So how else can we demonstrate the company we keep? There are a multude of tactics we implement to help your business grow into a household name. These include:
- Machine Learning optimisation
- Quality Backlinking
- Guest Blogging with similar High Authority accounts
- Positive User Behaviour like reviews
- Optimised and relevant on page content and elements.
It’s important to remember that although we can help you build customer trust and industry credibility, like all other methods of trust building, it takes time. Trust is built over time, and broken in a second. The same rules apply online, and we adhere to them in all our tactics. We are a purely white hat SEO agency to ensure you stay on the good side of Google. Remember, establishing a credible and trusted business requires patience, long term commitment, effort, and quality. It’s a marathon.
Increased Local Engagement and Conversions
Mobile traffic is at an all time high, and it’s not slowing down. Meaning Local SEO has never been more important. Local SEO is a fundamental strategy for businesses that offer services within a specific geographic location. Local SEO is the method of online optimisation that helps your business become more visible for users within a specific location, allowing them to find you when they need you most. Local SEO focuses on optimising the following aspects of your business for ultimate visibility:
- Google Maps
- Google My Business
- Local Directories
- Local Backlinks
- Social Media
These strategies increase engagement and ultimately conversions WHEN and WHERE it counts.
Gives you a better understanding of the online environment
Let’s be honest, Google is a different beast than it was 10 years ago, or even 5 years ago. (And when I say beast, I mean it endearingly, don’t be mad at me Google). The algorithm is always being optimised and changes are made to the engine every day. It’s an understatement to say that remaining on top of the changes when they occur can be a challenge. But having an SEO agency on your side can help you become aware of any impending changes that may negatively impact your business, giving you a better understanding of the online arena and allows you to plan for it proactively rather than reactively.
Guaranteed up-to-date practices
Similar to our point above, having an SEO agency on your side allows you to concentrate on doing what you do best without having to wonder whether the SEO strategy is optimised to full capacity. We live and breathe this stuff, we have Google Alerts, attend seminars, workshops, trainings, and multiple SEO memberships to stay ahead of the curve. Because we don’t want to just ensure you beat your competition with our SEO tactics, we also need to ensure we’re beating OUR competition too. SEO is a competitive game, and if you’re not one of the best - if you’re not on top of the best SEO practises, you’ll be out of the game in no time. We have teams that are dedicated to informing and upskilling our entire agency on new tactics and best practises. And do you know what’s crazy? We’re updated daily! That’s how many changes the internet likes to make. And every change has the potential to negatively effect your visibility.
With the proper tracking and analytics, we’re able to measure the success of our SEO campaigns. When it comes to SEO, some things arne’t so obvious to the naked eye, but with our software and tracking tools, we’re able to reveal alot about the SEO strategies we implement. For instance we can tell you:
- Where each individual keyword is ranked on google
- The change in ranking of each keyword within a certain time frame
- How many people are searching that keyword
- The different sources of all your website traffic
- How many backlinks are made ad the domain authority and trust flow of each link
- User behaviour on your site
- And the list is honestly endless.
Think of it this way, nearly anything you want to know about your customers or your website performance online, we can track it for you and accumulate data. The tricky part is connecting the dots properly. Not every action taken on a site has a definitive correlation to what caused it, but we do everything in between to link up the ‘source’ with the ‘action’ to give you the best understanding of how your websites performing and how to improve it. The best part, the results are in the data - it’s easy to digest and see the progress you’ve made.
It’s one of the cheapest marketing services
Unless you live in a made-up world where people offer services for free, you’ll probably be surprised at how inexpensive SEO is for the benefits it provides. People often associate SEO with marketing as an optional investment, but it’s not actually a marketing cost at all. Investing in SEO is investing in the visibility of your business. It’s like purchasing property for more visibility. So I’m going to give you a brief lesson on what paying for SEO actually is. Let’s say you go to a shopping centre, you’ve been walking around it for ages, gone into every shop, and then by chance on your way to the bathroom, you see a laneway. You forget your urge to go to the toilet and follow the laneway for a minute or so and to your left, you discover this funny little eatery called, “Millies Hot Chips”. It has a tiny entryway so you almost miss it, but you walk inside and notice it’s actually pretty shabby, half the chairs are broken. You go against your better judgement and purchase the chips, ‘BLIMEY THOSE CHIPS ARE AMAZING!’ you tell them. That’s the physical version of a business that has good product but hasn’t invested in SEO. You tell Millie, from Millies Hot Chips that she’s got an amazing product, she should really get a shop front where there’s more foot traffic. She says “Yeah, maybe, it’s just not the time right now though”. You come back a year later, and you notice that she finally bought up some property in a place with better foot traffic - she’s selling more hot chips than ever before. But now she knows how good her product is, she wants to get it in front of more people! Two years later, you’re walking through a different shopping centre in a different part of town to your surprise there’s Millies Hot Chips! Millie tells you she’s actually got a few places now in high foot traffic areas all over town. She wishes she’d started investing in the right property sooner, but better late than never. That’s what happens when you spend money on SEO. It’s not a marketing expense, it’s buying up property in high foot traffic areas on the internet. And they pay off? Well there’s far more foot traffic on the internet than there is in one geographic location, so you do the math. But in my opinion, it sounds like a no-brainer investment.
Reduces your cost per conversion and improves customer buying cycle
You’re not just an owner, you’re a customer, every day you’re buying things. The bigger the product the most time you take to purchase. So you would know that customers like you, do their due diligence when they make a purchase. Why is this important? Because that’s the biggest advantage of investing in SEO. Customers RESEARCH, and when they do, who do you think they’re going to find when they look up your website that you’ve been investing SEO into? They’re going to find you! Statistically more foot traffic means more conversion. It also means a faster buying cycle for your business. How? When SEO is done right, it enhances a brands visibility in the right places at the right time. That means that when a customer is searching for a product you sell, chances are they’ll find you on their first search.
Users expect to be able to find you quickly
We use the internet everyday, in fact it’s quickly becoming recognised a fundamental human right, alongside shelter, water, food, access to education and healthcare. Yep. Crazy, that’s the era we live in. A digital, internet-centric one. With that comes a lot of expectations from the consumer. No longer will consumers expect anything less than immaculate. Slow load times? You’re bounced. Poor imagery? Bounced. Navigation unclear? Bounced again. My point is that users won’t stick around if your website, and visibility is poor. They expect to find you quickly, and when they get there, they expect to find the information they’re looking for with ease. The internet is an integral part of the modern consumers every day. We are able to utilise this knowledge and cater to it, quickly and effectively. Increasing the likeliness of consumers not only finding you, but staying on your page, completing purchases and even recommending you to their friends.
Improves click-through rate on qualified keywords
Did you know that 40% of ALL search engine clicks go to the top 3 results on the first page? Another 50% will make it below the top three results, and a measely 10% ever click through to page 2. What does that mean? It means that if you’re not in the SEO game you’re wasting time. It takes time to get to page 1, and when you get there it takes effort to stay there. Usually that effort comes from SEO agencies. In fact I can guarantee that every business you see on page one of a generic search result did not end up there by chance. There was effort, strategy and SEO agencies behind that search result. Part of the skill of an SEO agency is that we know how to assess the quality and relevance of a search term or keyword for your business, only focusing on the most relvant and qualified keywords for your business allows you to gain visibility on the searches that matter most. Increasing your click-through-rate and improving your chance at conversion.
Implementing effective, quality SEO strategies for your business is only going to improve your businesses ability to grow. More often than not, it’s too much of a hefty task to take on alone. It’s a full time job that requires a number of experts skilled in different areas - from Onpage optimisation, to link building and off page strategies, to content marketing, graphic design and web development. Each role is required at some stage to optimise your SEO. That’s why so many businesses invest in Dilate Digital. We are a full service digital agency with over 100 businesses relying on us to provide support, strategy and real results, and there’s a reason we’re grown so rapidly - we deliver. If you’re tired of making excuses and want to see real, lasting change in your business. The best time to start was yesterday, the second best time to start is now.