What Does A Digital Marketing Company Do?
For a Perth digital marketing agency, life isn’t so bad.
Image Courtesy: https://au.linkedin.com/topic/digital-marketing
We chat with our clients, design their online platforms, and throw together the strategies that will define their success – and as the industry evolves and morphs, so do our tactics.
In the middle of this vortexing are our clients, but not everyone sees the scope of digital marketing and what we can do until our strategies and updates have been implemented. In fact, we get a lot of questions from people asking “what does a digital marketing agency actually do?”.
Marketing is always changing as it follows trends and social climates, and the world of digital marketing can feel like watching the rise and fall of Rome in a heartbeat. It seems like every time you blink one of the great pillars of marketing practice has been eroded by a new app or viral trend, and you’re left scrambling to make sense of this new development.
Businesses of all shapes and sizes can at least benefit, if not thrive, from a powerful digital marketing presence. However, a poorly constructed site or strategy could do the opposite, causing your brand irrevocable damage. A digital marketing agency understands where to direct your online presence for maximum impact and cohesivity of brand.
Adwords is the most common form of PPC (pay-per-click) advertising, and it allows you to display your ads on search engine results where it would reach the furthest into your niche market. By researching your industry and your target audience, a digital marketing agency can direct entire new streams of online traffic to your site.
By identifying keyword phrases that pertain specifically to your niche, a digital marketing agency can use strategies to ensure that your website holds its ground among the search engine results and is garnering the most attention possible – and a booming business always needs maximum exposure.
If your website is a revolving door, then remarketing can help. Online visitors will be reminded of your fantastic value, latest sales, newest products, or unbeatable quality when they visit other websites. This way, your audience is viewing advertisements that are relevant to them and their interests, and you’re focusing your marketing dollar on the online user that has already expressed an interest in your brand.
Communicate with your audience with email marketing software to share the latest updates from your brand. Dangle that four letter word in the subject line for maximum attention-grabbing potency (we mean ‘sale’, people), and keep them informed of your latest brand news. With regular communication, your brand will be at the tip of their fingertips when they look online.
Nobody knows your brand better than you. But to take the essence of your brand and blend it seamlessly with digital content and copywriting is a different avenue, and sometimes you need someone who can find how to combine what your audience wants to hear with what you’re trying to say.
Ah, Facebook. The leviathan of social media. It seems hell-bent on making life hard for businesses lately, but it can be utilised with the right techniques and strategies, although it can be a full-time job in itself! A digital marketing agency can take on your social media and squeeze every last drop out of your social potential.
Online traffic is one thing, but if you’re running a business then you want to find out where the results become tangible. A digital marketing agency can develop your strategies so that they turn your audience into your customers, and they can find out exactly where they made it happen and how to increase that success.
Phew! And that’s just the marketing stuff – just wait until you see our web and creative services, where our designers really let their hair down. If you want to learn more about what a tech-savvy digital marketing agency can do and how your business could benefit, talk to the team here at Dilate. We’re a Perth-based agency built up of dedicated digital gurus, and we can help mastermind your digital marketing breakthrough.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping