What is a Google Premier Partner? Key things you need to know now!

What is a Google Premier Partner? Key things you need to know now!

Tom Parker
By Tom Parker

A Google Premier Partner is any person or Google ads agency capable of providing digital advertising services that meet the qualifications of Google ads. To be eligible for the Google Premier Partner badge, you must be in the top 3% of all participating companies within your country. Some of the criteria used to consider the agency's expertise level include, but are not limited to, client growth and retention, product diversification, and the agency’s ad spend. This is re-evaluated every year and awarded in February. 

There are two badges an agency can gain – these are: Google Partner or Google Premier Partner. The decision on which badge is earned heavily depends on the criteria mentioned above.

How Do You Become a Google Premier PartnerHow do you become a Google Premier Partner?

Getting a Premier status is the highest existing rank you can achieve at the Google Partner Program. The new Premier Google Partner badge recognises outstanding partners who manage a sizeable portfolio of Google ad campaigns that deliver exceptional results for their clients. 

Achieving a Premier status will require an agency to demonstrate profound AdWords skills and expertise. This means the agency also needs to be consistent with meeting spend requirements, delivering the desired revenue growth and continue growing its client base.  Google sets the bar high when distinguishing the best performing agencies through its highly respected partner program. These programs and badges are not to achieve some status over the others but instead for clients to gain peace of mind and trust with the Premier Partnered Google Ads agency of your choice.  

The basic steps needed to get recognised as a Premier Partner, in addition of course to the criteria mentioned above:


Step 1: Set Up A Company Profile

This one is pretty obvious. To appear in a Google Partner Search, you need to create a Google Partner company profile. You'll need to fill in the necessary information about your Google Ads agency such as the name, description, contact information, website URL, and the relevant services available.

Step 2: Earn A Google Certification

Your company will need at least two employees to accomplish the Google Adwords Fundamentals and advertising exam, to test their advanced knowledge in Adwords. If your team is filled with awesome SEO superstars (like ours 😉 ) who have both the skills and expertise on AdWords, this step will be a breeze.

Step 3: Spend Requirements

Google Partners need to make a 90-day investment of at least $10,000 USD in AdWords across their managed accounts and you guessed it, Google Premier Partners need to invest even more!

Step 4: Company performance

To meet performance requirements, your company will need to deliver an AdWords revenue and growth that reaches Google's standard. Additionally, it's vital to provide the necessary proof that your performance quality is remaining at the highest possible level. Above this, you also need to make sure that your customer base is constantly growing.

What Are The Benefits Of Being a Google Premier PartnerWhat are the benefits of being a Google Premier Partner?

Having the Premier badge allows you to receive premium benefits compared to those who have yet to earn the badge. In addition to your membership status, product updates, promotional offers, and account support, you benefit from the following additional features:

  1. Business strategy consultation
  2. Executive business training
  3. A dedicated account manager
  4. Invitation to the annual partners' summit
  5. Full access to all our features



5 Major Signs That It's Time For a Premier-Partnered Google Ads Agency To Step In5 major signs that it's time for a Premier Partnered Google ads agency to step in  

1. You May Have Gone Over Your Ad Budget

When you use Google AdWords, you are granted so many options on how to spend your budget. With a lack of awareness, you may end up spending more than your intended budget. Any Premier Partnered Google Ads Agency can help you organise your ad targeting and expenses better to make sure you hit your targets and smash your business goals!

2. Your Optimisation Strategy Barely Breaks Even

Is your current marketing service provider up-to-date with the latest Google news and changes? Do they have a sound marketing strategy that proves itself useful in terms of being one of the top-listed in the SERPs and yet doesn't fall short in providing value to their readers? Any digital marketing strategy that you've invested in that isn't achieving results is a huge sign to consult professionals who are at the top of their game in search optimisation.

3. You Haven't Transitioned To A Mobile-First Mindset

In a mobile-first world, your potential readers are already surfing the net through their mobile devices. This means that you can no longer ignore going mobile. Taking on the principles of mobile design and a mobile-friendly website as your website design's priority is a must to properly run an effective mobile advertising strategy to accomplish your monthly to quarterly goals. Consulting a Google Premier Partner Ads Agency will make sure that you meet Google's mobile-first requirements.

4. You Need The Benefits Of Accessing Google Betas

Google Betas guarantee full access to features, giving you more advantage over your competitors for all of your Ad campaigns.

Final thoughts on deciding to seek help from a Google Premier Partner

It's tricky to find an Adwords Specialist that meets your standard of growth and still has your budget optimised. This is why working with an experienced Google Premier Partner is a practical choice to make if you are serious about your ROI.


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