What You Need To Consider With A Technical SEO Audit
To check that the SEO strategy for your business is performing as well as it should, regular audits need to take place. While a lot of focus tends to go to on-page and off-page SEO, you also need to keep a close eye on your technical SEO which is how easily search engines can go through your website and index your content. An audit of your technical SEO can help maximise your organic search engine results by looking for issues which may impact on the ability of search engine ‘spiders’ to index your site.
At Dilate Digital, we’re all about SEO audits so we know what areas you need to look at for a technical SEO audit.
Check website speed
If you have amazing content but a slow website, Google won’t be happy when it comes to indexing your site. Part of your technical SEO audit needs to include a speed test to ensure your site speed is optimal. Review your load times, particularly for important pages, and optimise your images to make sure they’re not slowing things down. Enabling caching and compression can also help improve site speed.
When you’re in audit mode, do a check of your URLs to make sure they’re optimised. Your URLs should be short – only around 115 characters in total – and explain the content visitors can expect. Don’t go into too much detail with your URLs as the content can be elaborated on in your title tag and meta data. Simple, accurate URLs make things a lot easier for search engines.
Look for duplicate content
Having duplicate content on your website can make it hard for search engines to identify the most relevant pages and you can lose search traffic if the search engine identifies too much duplication. During your SEO audit, search for duplicate content and reduce or delete the duplicated content on your website if you can. If you want to keep the existing duplicate content, add a canonical URL to each version so the search engine knows which version of the content you prefer.
Assess website architecture
The last thing you want is the search engines spiders to become completely bamboozled by the layout of your website. Clear, simple website architecture is a great way to be indexed quickly and ranked faster. Check that both your vertical and horizontal linking structures are in place and check for any broken links. Use sitemaps, both HTML and XML, to make search engine crawling easier.
Dilate Digital and our team of SEO wizards can help your business when it comes to a technical audit of your SEO. With our help, you can find out whether your website is easy for search engines to navigate and what changes can be made to make it more searchbot friendly. We can also provide you with an SEO audit report which summarises our findings and makes recommendations for the future – how good is that?
If you’re on the lookout for an SEO audit service, contact Dilate Digital today on 1300 345 283.