What You Need To Consider With A Technical SEO Audit
To check that the SEO strategy for your business is performing as well as it should, regular audits need to take place. While a lot of focus tends to go to on-page and off-page SEO, you also need to keep a close eye on your technical SEO which is how easily search engines can go through your website and index your content. An audit of your technical SEO can help maximise your organic search engine results by looking for issues which may impact on the ability of search engine ‘spiders’ to index your site.
At Dilate Digital, we’re all about SEO audits so we know what areas you need to look at for a technical SEO audit.
Check website speed
If you have amazing content but a slow website, Google won’t be happy when it comes to indexing your site. Part of your technical SEO audit needs to include a speed test to ensure your site speed is optimal. Review your load times, particularly for important pages, and optimise your images to make sure they’re not slowing things down. Enabling caching and compression can also help improve site speed.
When you’re in audit mode, do a check of your URLs to make sure they’re optimised. Your URLs should be short – only around 115 characters in total – and explain the content visitors can expect. Don’t go into too much detail with your URLs as the content can be elaborated on in your title tag and meta data. Simple, accurate URLs make things a lot easier for search engines.
Look for duplicate content
Having duplicate content on your website can make it hard for search engines to identify the most relevant pages and you can lose search traffic if the search engine identifies too much duplication. During your SEO audit, search for duplicate content and reduce or delete the duplicated content on your website if you can. If you want to keep the existing duplicate content, add a canonical URL to each version so the search engine knows which version of the content you prefer.
Assess website architecture
The last thing you want is the search engines spiders to become completely bamboozled by the layout of your website. Clear, simple website architecture is a great way to be indexed quickly and ranked faster. Check that both your vertical and horizontal linking structures are in place and check for any broken links. Use sitemaps, both HTML and XML, to make search engine crawling easier.
Dilate Digital and our team of SEO wizards can help your business when it comes to a technical audit of your SEO. With our help, you can find out whether your website is easy for search engines to navigate and what changes can be made to make it more searchbot friendly. We can also provide you with an SEO audit report which summarises our findings and makes recommendations for the future – how good is that?
If you’re on the lookout for an SEO audit service, contact Dilate Digital today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping