Best Free SEO Tools For 2020
If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age.
Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world is complex and constantly changing. And honestly, diving into SEO blind is not the best tactic. If you’re going to succeed in SEO, you’ve got to have the right tools in your belt to get you there.
Can you do SEO yourself?
Some people attempt handling their SEO themselves. With a wealth of accessible information from awesome SEO blogs, it may seem more doable than ever.
However, not everyone has the time to wrap their heads around complex SEO concepts, let alone enough time to implement it all. That’s why others choose to put their SEO in capable hands. When you get monthly SEO services with an agency like Dilate Digital, what you get is a team of experts who are devoted to staying on top of changes in SEO best practices and putting these in place for your business.
Whether you decide to tackle SEO yourself, or get an expert on board for some or all of it, no one can succeed without the right tools.
What are the basic tools required for SEO?
The elements that make up a killer SEO strategy range far and wide. Lucky for us, many awesome people have developed tools to help with almost every aspect of SEO. What’s more, you don’t have to spend a truck load of money on SEO tools because a lot of them are free.
Without further ado, we introduce you to our top picks for the best free SEO tools in 2020. From killer keyword generation to SEO health checks and troubleshooting tools, you’ll find a wide range of tools for effective SEO. These tools get the Dilate stamp of approval as we actually use them to help us be the top name when it comes to SEO in Perth.
Get a massive range of keywords in mere seconds with Answer The Public.
It works by scanning the questions people ask on blog posts, social media, forums and search engines. Then it changes these questions into keywords to help you do some killer keyword planning.
Our Suggested Post: Use AnswerThePublic to help you rank for a featured snippet
Want to know if you’re following website best practices? Then get onto Checkbot.
Checkbot is a very quick and easy-to-use way to monitor the health of your website. It will search all your pages for broken links, invalid HTML, duplicate content and more. With Checkbot you can run SEO tests as well as speed and security tests to help you find weak areas of your website you might have otherwise missed.
Our Suggested Post: Learn about the best practices Checkbot helps you audit.
Google Mobile Friendly Test
Make sure your website is optimised for mobile with Google’s Mobile Friendly Test.
If you haven’t heard, in 2018 Google decided to start indexing the mobile version of web pages which means if your website isn’t optimised for mobile, your rank is going to suffer. That’s where Google’s Mobile Friendly Test comes in: you can use this free tool to know if Google sees your site as mobile-friendly or not.
Website: Google Mobile Friendly Test
Our Suggested Post: Cracking The Google Mobile Friendly Test How to Score 100
Get a range of powerful SEO tools to optimise each page of your WordPress website.
If you’re in the SEO game you’ve probably heard of Yoast SEO. Heaps of people swear by it because it’s easy to use, extremely robust and stays up-to-date with Google’s changing algorithm. When you create a page or a post, Yoast SEO will give you a whole range of tips to make your content stronger so that you can start ranking higher.
Website: Yoast SEO
Our Suggested Post: WordPress SEO: the definitive guide
Hunter.io will help you find the email addresses you need.
It’s basically an email search tool that helps you get those email addresses that are hard to find. This is really useful for getting in touch with the right people and outreaching effectively. Other cool features include verifying email addresses and guessing email addresses based on first and last name. The free version gives you 50 requests a month, and pro versions are available.
Our Suggested Post: Email Outreach: How to Send Effective Outreach Emails
Get key data about who is visiting your site with Google Analytics.
You want to know that your website SEO and ad campaigns are working right? Google Analytics helps you by giving you insights about who’s visiting your website, where they’re from, if they’re using a mobile, whether they’ve been on your site before and so much more. Once you’ve got all this under your belt, you can use it to make better business decisions for better returns.
Website: Google Analytics
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Google My Business
Want your business to be found by people in your area? Use Google My Business.
More and more people are using Google to find local businesses and guess which businesses show up in the top of the list? Those with Google My Business listings. By including key info such as opening hours, phone numbers and reviews, Google My Business can help your business gain more visibility.
Website: Google My Business
Our Suggested Post: How To Optimise Your Google My Business For Local SEO
Google Search Console
See your website from Google’s point of view and use the perspective to improve your website with Google Search Console.
Google Search Console is a treasure trove of cool features that can really help you up your SEO game. Know which keywords your site is ranking for, keep track of backlinks pointing to your site, know which content is driving the most organic traffic, get info about SERP positions and so much more. Short story: if you’re not using Google Search Console, get onto it.
Website: Google Search Console
Our Suggested Post: The Ultimate Guide to Using Google Search Console as a Powerful SEO Tool
Google Disavow Tool
Not all links are good links. Google’s Disavow Tool lets you tell Google to ignore the bad ones.
Google has some strict guidelines about backlinking, and if another website links to yours in a way that breaks these guidelines, your ranking will suffer. To keep your website in the good books, you should try and remove these bad links or use the Disavow Tool. Just a word of warning: using the tool incorrectly could have negative effects on your SEO, so use it wisely.
Website: Google Disavow Tool
Our Suggested Post: Your Start-to-Finish Guide to Using Google's Disavow Tool
Detect redirects and errors with the Redirect Path Chrome extension.
This tool can help you stay informed so you can correctly handle redirects in a way that search engines will like. Not only does it notify you when redirects or errors occur, it gives you more information, including the full redirect chain and the final page request that was successful.
Get it: Redirect Path
Our Suggested Post: A Technical SEO Guide to Redirects
Screaming Frog helps you find and fix SEO issues that you might have missed.
Website: Screaming Frog
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Want to know how many people are searching a particular query? Keyword Surfer is the tool for you.
It’s a free Chrome extension that shows you an estimate of how many times a query is searched every month. You can get global data (for 19 different countries) or focus on a preferred location. As a bonus, Keyword Surfer also tells you the search volume estimates for the autocomplete results.
Website: Keyword Surfer
Our Suggested Post: Keyword Surfer Key Features and Updates
Get more exposure and backlinks to your website with HARO.
HARO (Help a Reporter Out) connects journalists with people who are a good source of information. The upside for you? If a journalist uses you as a source, you and a link to your website will get mentioned on some pretty top platforms. It’s a good tool for improving the quality of your website’s backlinks.
Our Suggested Post: How to Get Exposure and Links Using HARO
Mozbar is an SEO toolbar which makes research on the fly easy.
With Mozbar, you can get a whole lot of data points on any website as you browse. We’re talking about: the website’s Domain Authority; specific keywords and how well a webpage is optimised for them; link status; metadata and more. This range of info is really helpful for analyzing your own website or checking out competitors’ websites.
Our Suggested Post: Guide to the Free Mozbar Chrome Extension
Check how well your pages are ranking with SERPROBOT.
This free and simple tool lets you check your SERPs ranking for particular keywords. It’s a great way to give your site a health check, and see how your competition is doing. The free checker can be used manually, but if you want to dive into automatic SERP tracking, you’ll have to upgrade to a pro version.
Our Suggested Post: Free SERP checker - google ranking check
SEO Minion is a free browser extension that gives you key SEO info about any webpage.
With SEO Minion, you get a quick overview of everything from broken links, redirects, Hreflang checks and onpage SEO issues. It also has a SERP preview tool and a Google search location simulator. Nifty and easy to use, this is definitely one to check out.
Website: SEO Minion
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Download this free Chrome extension and get a whole lot of SEO info at your fingertips.
SEO Quake gives you a truckload of SEO data for any web page including keyword and SERP analysis. Plus you can export and save the info to access whenever you need. It’s a really powerful tool, and super easy to set up.
Website: SEO Quake
Our Suggested Post: An Introduction To Using SEO Quake
Sheets For Marketers
Get a whole bunch of free templates to help you make that SEO data sing.
At Sheets For Marketers, you’ll find templates for meta tag analysis, site audits, keyword research, competitive analysis and so much more. These free templates can be used in Google Sheets to help you save time, automate and make sense of really important data.
Website: Sheets For Marketers
Our Suggested Post: How to improve organic CTR with Google Sheets
Go back in time to diagnose SEO issues with the Wayback Machine.
The Wayback Machine is basically an archive of billions of web pages. Among other uses, you can put the Wayback Machine to work to troubleshoot issues with a website. Simply type in the URL and select a cached version of the site from the calendar to view the way a website used to look and find potential sources of your issue.
Website : Wayback Machine
Our Suggested Post: Troubleshoot Your SEO Issues Using The Wayback Machine
Need a reliable way to test the loading speed of your webpages? Check out GTmetrix.
Not only is GTmetrix a great free tool for analysing how fast your website loads, it also provides you with reports to help you optimise your site for faster load times. Heaps of SEO top guns rely on GTmetrix to make sure their site is loading fast for users.
Our Suggested Post: Unwrapping the Secrets of SEO: Introducing The Ultimate Guide to Website Speed
Page Speed Insights
Another free Google tool to add to your tool belt.
Page Speed Insights helps you analyse how fast your web pages are loading and it gives you suggestions on how to improve your PageSpeed score. One cool element called Field Data uses metrics collected from real users across the world.
Website: Page Speed Insights
Our Suggested Post: How to Score a Perfect 100% on Google PageSpeed Insights
Track changes in the Google algorithm with MozCast to make sure your website is up to date.
While big changes Google makes to its algorithm get a lot of press, there are actually a lot of small changes that get implemented and go unnoticed. These could impact your website visibility. That’s where MozCast comes in. This tool helps you keep track of the day-to-day changes to the Google algorithm. Also useful is the SERP tracking feature.
Our Suggested Post: Dr. Pete Meyers Of Moz On Mozcast & Google Algorithm
Need a free desktop crawler? BeamUsUp might be the one for you.
BeamUsUp helps you find errors and duplicate content simply and quickly. Though it doesn’t have as many features as Screaming Frog, BeamUsUp is 100% free with no limits to how much crawling you can get done. It works on Windows only.
Our Suggested Post: How to use the new SEO Site Crawler
Hit your KPIs with Seolyzer, a free log analysis tool.
Seolyzer gives you real time log analysis so that you can pick up on problems that threaten your SEO and fix them immediately. You can also use this tool to help you know which of your pages are most crawled by making use of the categorization feature.
Our Suggested Post: Free SEO Crawler and Log Analysis tool worth your time
Xenu Link Sleuth
An oldie but a goodie.
Xenu Link Sleuth has been around for ages, but a lot of people still use it for basic auditing and looking for broken links. It’s a simple desktop crawler for Windows but gets the job done.
Website: Xenu Link Sleuth
Our Suggested Post: How to Find and Fix Broken Links on Your Website
Compress, optimise and resize images on your site with Smush.
This award winning WordPress plugin is a nifty way to optimise your images and make sure your web pages load super fast. It’ll also tell you if any images are the wrong size, and lazy loading is built in to help your pages load even faster.
Our Suggested Post: The Ultimate Guide to Image Optimization for WordPress
Local Citation Finder
Find out the best places to list your business online with the Local Citation Finder.
With this tool you can discover opportunities to list your business online. You can also use it to research and get insights into your competition’s citations to help you grow your own local search rankings. If you need help improving local SEO, this could be a powerful tool for you.
Website: Local Citation Finder
Our Suggested Post: A Guide to Local Citation Building
JSON-LD Schema Markup Generator
This tool gives you an easy way to create Schema markup.
Schema markup is a powerful way to optimise your website for search engines and JSON-LD Schema Markup Generator makes it that much easier. Using this 100% free tool will give you structured data markup that you can put in the header or footer of your website to improve its visibility. Check the validity of any Schema markup you generate with Google Structured Data Testing Tool.
Get it: JSON-LD Schema Markup Generator
Our Suggested Post: JSON-LD Schema Markup Generator
Generate the best performing LSI keywords with LSI Graph.
LSI keywords (keywords that are related to a main keyword) can help improve SEO, and LSI Graph is a nifty tool that can help you make the most of them. It generates a list of topic-related LSI keywords based on your main keyword. It also guides you towards which keywords will help your content perform better, and helps you create content that outranks existing top ranking content.
Website: LSI Graph
Our Suggested Post: What Is LSI Keyword & How To Use It Effectively
Improve, update and upgrade old content with Animalz Revive.
This tool analyses your Google Analytics data and tells you which articles on your website need a face lift. The loss of traffic over time can be a real problem for websites and Animalz Revive is one way to begin fixing this problem. Although it doesn’t currently tell you why your articles aren’t up to scratch, it’s still a useful tool for knowing what content you should be revamping to maintain visibility.
Website: Animalz Revive
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We hope you find this list of free SEO tools helpful. If anything, we hope it shows that there’s a lot you can achieve for free. Although the list is long, there are still a lot more awesome free SEO tools out there. Did we miss any that you like to use? Let us know!
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel