Why do I Need a Digital Marketing Company Anyway?
For some people, online marketing for businesses is a walk in the park. Just like how some people love long runs, or play piano- once you enjoy or understand something it starts coming naturally. For most people, such as business owners, digital marketing is a skill they need infrequently, but when the time arises they need it to perform at its peak. If you work at a digital marketing agency, you are using these skills every day, and are constantly aware of industry updates or changes. However, if your business is now discovering it needs a digital presence, and you have the DIY bug, then you may want to crash ahead and figure it out- and we won’t stop you. But digital marketing is the natural evolution of traditional marketing, so some help from the pro’s is going to make your journey a lot easier.
1. Tactical Manoeuvres:
Digital marketing isn’t one specific channel or platform, it’s pretty much everything. This is a huge job, and likely difficult to manage if you’re asking a regular employee to bear the brunt of your website, social media, Google campaigns, and everything else. A digital marketing agency will consider your brand, as well as your target audience, and focus on the channels which will actually be showing the returns.
There’s a lot to integrate into your digital marketing, from email, infographics, and multimedia, to social media and search engine optimisation. Each of these require a new set of tailored marketing tools, and agencies are well-suited to launching an efficient campaign, that will speak directly to the targeted audience- No pouring time and energy into a campaign that uses an ineffective platform, or reaches a demographic with little interest in your business.
2. Yelling In To The Abyss:
When you put a sign up on a billboard for your pet shop, you are blindly promoting yourself to anyone who goes by- which can be a good thing. But, what if you found out that everyone on the street already owned pets, and they exclusively adopt theirs from animal shelters? That’s time and money for nothing. Or maybe you’ve put up a few billboards, and got a little more business of them. How do you know where the people came from? Maybe one of your new billboards hit a gold mine of pet-lovers, or maybe you managed to net a few from each new billboard district. Traditional marketing doesn’t give us the traceability that digital marketing does, and by acknowledging and studying the data we can uncover, we can streamline our efforts and learn new methods to find other customers. We can compile the data and create personas, to help us understand our customers better, and refine our tactics so that we can reach further into the market with each aspect of digital marketing being directed with purpose- rather than aimlessly waving a logo around and hoping someone sees it.
Businesses of all sizes can benefit from having some quick-thinking digital marketing experts on board. If you’re reading about some new marketing terms that you don’t quite understand, and you’re feeling like it’s more than your team are prepared for, then call the team at Dilate. We love all things tech, and can help you to create a successful online strategy to take your business from the Flintstones to the Jetsons in no time- just ask us how.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping