Why Website Speed Matters When It Comes To SEO

Bodie Czeladka
By Bodie Czeladka

If you have a business website (and if you don’t, you might want to get on to that) then you’re probably familiar with the importance of improving your search engine optimization (SEO) so you can increase your search engine rankings. This allows you to stand out from the crowd and means that you’re not relegated to page two of the search results.

What a lot of businesses may not know is the importance of the speed of your website when it comes to your SEO. As a provider of search engine optimization services, we know the impact that page speed can have on your SEO so let’s dive in a take a closer look.

Google loves fast load times

Simply put, the speed of your website matters because Google loves website which load quickly. This is because the ultimate goal of Google is to improve user experience and sitting there waiting for websites to load isn’t much fun. In 2010, Google announced that page speed was going to start impacting on search engine rankings in an effort to encourage websites to make sure site speed was a consideration.

Improves user experience

Not only do fast load times make sense from an SEO perspective, visitors also love quick page speed. The whole point of your website is to engage your audience and slow load times are just frustrating. You could have the best website in the world but visitors aren’t going to hang around if your site is slow – and there are plenty of other businesses who have competing websites waiting. Quick load times for your site equals happier customers, better traffic, increased page views and optimal conversions.

Don’t forget mobile compatibility

We talk about this a lot but you also need to make sure that your website loads quickly on mobile devices. Portable devices make things a lot easier for users when it comes to scouring the internet and Google quickly caught on to this, announcing that slow performing mobile sites would also be penalised in search engine rankings.

Factors that impact on site speed

There are plenty of tools which can help you detect the speed of your website pages or you can enlist the help of SEO experts for a full analysis. If you find that your website is slow, this could be due to a number of factors including a poorly performing website host, dense code, too many complicated pictures and graphics, a large number of widgets, and too many ads.

Dilate Digital are a search engine optimisation company and if you’re concerned about the speed of your website, we can help put simple strategies in place to improve load times and make search engines happy. We can also help your business in a number of other ways, including providing keyword analysis, increasing page optimisation and building high quality links.

For local search engine optimization services, contact Dilate Digital today on 1300 345 283.

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