Why WordPress is The Best CMS Platform for Your Business

By Bodie Czeladka in Dilate Digital

There’s a reason – or, to be honest, a lot of reasons – why WordPress is used by millions of websites worldwide and why digital marketing consultancy companies turn to this platform as the number one option when it comes to a content management system (CMS) for their clients.

Gone are the days when WordPress was mostly used just as a blogging platform and it’s now evolved into an effective and versatile CMS platform. After all, if the likes of the New York Times and eBay are using WordPress to power their websites then they must be doing something right. Today, we’ll be looking at why WordPress is the best option for your business.

Flexible and Easy to Use

If the thought of website development is making you break out in a cold sweat, never fear!  WordPress has been developed to be easy to use, even if you’re not particularly computer savvy. Newcomers generally find WordPress easy to understand and straight forward, with numerous customisations available to get your website looking just right. Even if you’re going through digital marketing consultancy services, you still need to understand how to operate your own website and WordPress makes this easy.

Making SEO Easy

With the importance of SEO for the success of your business website, it’s essential that you choose a CMS which makes the process of SEO as easy as possible and WordPress has taken this on board. The code used by WordPress makes it easy for search engines to comprehend your content and you can generate categories and tags so your website structure and content is easily understood.  There are also numerous additional WordPress SEO plugins which can further optimise your SEO.

Great Security Features

After you’ve taken the time to develop your website, the last thing you want is to find that your website has been compromised through hacking. Luckily, WordPress have put a lot of emphasis on security features which means it’s very secure and safety measures are constantly being reviewed. If WordPress identify a security issue with your website, you’ll be notified very quickly and you can also take advantage of additional security plugins for extra peace of mind.

Quick to Load on Mobile Devices

You could have the best website in the world but if it takes too long to load on a mobile device, people in the digital age just don’t have the patience to wait around and Google also pays attention to how mobile friendly your website is. WordPress has taken on board the importance of mobile optimisation by making it standard that new themes are mobile friendly. Remember – to make sure your website loads quickly both on computers and mobile devices, you need to ensure that you’re using WordPress correctly so it doesn’t slow down.

Dilate Digital are digital marketing consultants in Perth and we can help you get started with your WordPress website. For more information, contact us today and we’d be happy to help.

Dilate Digital
Bodie Czeladka

True Digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek surfer, husband and father who enjoys anything away from the concrete jungle!

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