Wi-Fi Make Room for Li-Fi
For an expanse of the population, wireless internet is not a luxury, it’s a right. We swarm free Wi-Fi like children on Santas’ knee, or zombies at the smell of flesh. And if your Wi-Fi is slow, or won’t connect, you can just about guarantee someone will pop a blood-vessel if their Facebook won’t load. Healthy cynicism aside, here at Dilate we rely on the internet as the crutch of our industry. So developments like the fabled Li-Fi, operating at 100 the speed of W-Fi, are pretty exciting for us, and probably of interest to you too since this is the next big step in wireless technology, estimating a download speed of 23 DVD’s per second.
This technology operates from the frequencies emitted from LED bulbs, which flicker at imperceptible speeds per second, dubbed the ‘digital equivalent of Morse Code’. The bulbs are decked out with a microchip and relies on light waves to transmit the signal instead of radio waves. At a recent Mobile World Congress Fair in Barcelona, a smartphone started playing a video as soon as it was placed under a lamp fitted with the LED lights. Even Apple are toying with the idea of integrating the technology with upcoming iPhones, as the spectrum of radio waves which Wi-Fi requires is finite, where Li-Fi is a promising alternative. Watch Video
All said and done, it’s still a bit like that getting excited for Christmas in April. It is still a laboratory technology, and is still negotiating some drawbacks. For example, it cannot travel through walls the way that Wi-Fi can, instead relying on the device being directly exposed to the light -athough this still makes it an option for places where Wi-Fi causes interference, or a single hotspot is preferable, such as hospitals, aircrafts, or schools.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping