Yes, Content Is STILL King – How Your Business Can Deliver Better Content
Content is king. We know, you’re probably sick of hearing that often-repeated line but in 2017 it still rings true. For the best results, you want to be sure that your SEO services run alongside a strong content marketing strategy which focuses onproviding valuable, original content for your customers. If you want your business to deliver better content to your audience, here are some tips to get you started.
Provide value and interest
Whether you’re creating a blog, infographic, podcast or video, your goal with content creation should be to provide value. Don’t get too caught up with fancy wording– it’s all about giving original, interesting content which will make your audience stop and read. It’s no good throwing a heap of keywords into boring content and then expect it to perform well.
Think carefully about topics which will engage your customers and write it in an easily accessible style.
Don’t focus on advertising
Although there are times when content will be used for promoting your business, such as your call the action at the end of a blog or the landing pages of your website, this generally shouldn’t be focus. With the amount of content available on the internet, readers are increasingly savvy about ignoring content which is clearly just a lengthy advertisement and they’ll quickly lose interest.
It’s about relationship building with your customers rather than reminding them every two sentences of what your business has to offer.
Speak to your audience
Your content doesn’t need to be valuable to every single person who reads it – that would be impossible. Instead, you only need to worry about it providing value to your target audience. No matter how compelling your content, you won’t get far if it doesn’t actually interest your target group. Take the time to think about the demographics of your customers, what their interests are and what topics might appeal to them.
Once you have a buyer persona in mind, you can target your content and develop ideas which they would find valuable.
Promote your content
If you’ve taken the time to develop interesting, engaging content for your customers, don’t let it just sit there doing nothing. Content creation goes hand in hand with content marketing and you need to get your content out there on social media and other platforms so your audience knows that it’s available.
Although you don’t need to extensively market every single piece of content your business produces, don’t make the mistake of creating great content and then just hope that people stumble across it.
At Dilate Digital, we provide local SEO services and content marketing to businesses across Australia. We get to know your business so we can create high quality content which is directed at your target audience.
If you’re looking for a company who delivers the best SEO service and a killer content marketing strategy to boot, speak to one of the team at Dilate Digital today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping