Programmatic Advertising Agency
Targeting meets opportunity to help you find more of the right people
Unlike the spray-and-pray tactics of traditional advertising, programmatic ads promise a focused strategy that puts your ads in front of the most relevant audience. It’s not just about being seen, but getting the attention of customers that will engage with you.
Meaningful reporting on every ad, every click and every result
Clarity is key in programmatic buying. Get a clear view of how your campaigns are performing. Understand where every dollar of your budget is going, and see the direct impact of your investments on your business growth.
Customised campaigns built by a team that understands your goals
There’s no one-size-fits-all approach, especially on dynamic programmatic media buying platforms. Align your ads with your unique marketing goals. We take the time to get to know you, your market and your customers as well as you do to provide the perfect ads.
Perth programmatic ads agency in your corner
Connect with the right audience and build your business
Who is
Dilate Digital?
(and why we should handle your Programmatic Ads)
We’re a local digital marketing agency on a mission to be Australia’s Most Respected Marketing Agency. We’ve handled countless programmatic ad campaigns—on a local, national and global scale. We’re hellbent on building your business, driving results and creating opportunities for you to grow.
Programmatic marketing falls under our paid advertising umbrella and is one of the most efficient and effective tools to grow your business. It’s a hyper-specific targeted ad campaign that builds brand awareness, drives conversions, and reaches more relevant potential customers. It’s the key to getting your brand in front of more eyes and driving more sales. When it’s handled right, It’s a massive opportunity.
But, what is programmatic advertising?
Programmatic is more than just…
Much like Google Ads, it’s a bid-and-buy system where valuable internet real estate is up for auction. Except, instead of search engines, you're placing your ads on websites where your audience is spending more time scrolling. Tap into seriously smart AI to run bids and management placement in real-time at the most cost-effective prices. This means your ads hit the mark more often for less, grabbing attention and getting people interested in what you've got on offer.
It's a smarter way to advertise. Spend less money guessing and more time reaching people who are more likely to buy your products/services. Programmatic provides real-time data, giving you insights into advanced tracking metrics, so you know exactly where your ad dollars are going. All while getting the kind of reach you used to only get from billboards and bus stops (but way more impactful).
The internet is noisy. So how do you become unmissable and unforgettable? Outstanding ads that outperform. And then keep on getting better. At Dilate, we do more than just oversee campaigns; we transform your marketing goals into real outcomes.
Our programmatic advertising agency methods
Programmatic advertising customised for your business, your customers and your needs
There's a lot to explore and many ways to win. It's all about being smart, quick, and always looking for better ways to do things—which is what we’re all about at Dilate. We love digging into the details, keeping it real and clear, so you get the results you're after. Ready to make your ads work harder and smarter? Let's get started.
Display Advertising
These creative-first ads appear on websites your target audience hangs out on, from news sites to blogs, wrapping your message in eye-catching imagery or animations. Design outstanding creative assets and manage the targeting process well to make sure your ads show up where they matter most. Enhance your brand visibility, drive meaningful clicks and create more business.
Video Ads
From short teasers to long-form content. Tell your brand's story with video content that stops thumbs, captures hearts, and starts conversations. Matched with strategic placements to get users interested in what you have to offer.
Connected TV Ads
With TV habits shifting into streaming, connected TV ads through programmatic buying have brought back commercials—but so much better. These ads appear on streaming platforms and smart TV apps, combining the broad reach of traditional TV with the precision targeting of digital. Take advantage of binge-worthy content and get noticed.
Native Ads
Native Ads mimic the look, feel, and function of the media format in which they appear. They’re less intrusive and more engaging— a great way to connect with your audience without interrupting their online experiences. We craft these ads to blend in yet stand out, driving interest and interactions.
Digital Audio & Streaming Ads
Whether it's a quick spot between songs on streaming services or a sponsored segment in a podcast, we design programmatic audio content that speaks to listeners, creating memorable moments that connect on a personal level. This audio advertising strategy taps into the growing trend of an audience that’s listening intently, placing your brand in the playlist of your potential customers.
Digital Out-of-Home (DOOH) Ads
You can still enjoy the mass reach of bus stops and billboards! Take your message to the streets with Digital Out-of-Home Ads. These digital displays combine the impact of traditional outdoor advertising with the precise targeting of digital. We help you select the right locations and craft content that captures attention in the public space, making a bold statement in real-life.
Programmatic Remarketing
Following your users around is something Programmatic ads excel at. Re-engage visitors who have shown interest in your brand with Programmatic Remarketing. By targeting ads to users who have previously visited your website or interacted with your brand online, we keep you top of mind and encourage return visits. A subtle nudge helps convert interest into action, maximising your ROI.
Our process for ads that drive ROI
How we build Programmatic ads designed to convert
Clarity
Your journey with us begins with a deep dive into your business. We can't craft winning ads without truly understanding what makes your business tick. This phase is all about discovery—figuring out what you're selling, who your dream customers are, and what success looks like to you. We'll also scope out the competition to see what we're up against. But it's more than just prepping for a campaign; it's about laying the groundwork for your long-term wins. We're not just here to run ads; we're here to build a strategy that sustains your growth for the long haul.
Foundation
This is where we start building. With clear insights from the Clarity phase, we map out a comprehensive strategy that touches every part of the customer journey. We’re looking at getting leads, nurturing them into sales and making the most of your budget. We then bring together a dream team of Dilate's finest—strategists, content creators, ad specialists, designers and developers—to create everything you need for a standout campaign, from the messaging and visuals to the landing pages and ad setup.
Growth
Now, we bring your campaign to life, launching it into the digital world to start your Growth. But hitting "Go" is just the start. We keep a close eye on every ad, tweaking and tuning to make sure they're not just reaching people but resonating with them. Our goal is to not just meet your targets but to exceed them, pushing your business to new heights and setting even bigger goals. And we’ll share our insights every step of the way, with clear updates so you can see exactly how your investment is paying off.
Ready to launch with a Programmatic Advertising agency?
Let’s get started!
Winning with Programmatic ads is just a click away! Discover how easy it is to amplify your business with a Programmatic Advertising agency that’s got your back.
Words from our
valued clients
As a trusted Perth Programmatic Advertising services agency
Frequently Asked Questions
What is Programmatic Advertising?
Programmatic Advertising is a smart, fast way to get your ads in front of the right people online. It uses computers and algorithms to buy advertising space automatically, based on who you want to reach and when. This means instead of guessing where to place ads, or negotiating deals for space, a system does it all in real-time, finding the best spots for your ads based on what you know about your audience.
How do Programmatic Advertising services work?
What is the minimum cost of Programmatic?
Programmatic Advertising is a really budget-flexible option. There's no strict "minimum cost," but how much you spend influences your campaign's reach and effectiveness, because you may not be able to tap into multiple channels with a tighter budget, or limits your ability to take market share. Start with a marketing budget that feels comfortable, then adjust as you see what works best for your goals.
How does Programmatic remarketing work?
Programmatic remarketing gives someone a gentle nudge after they've visited your site without buying anything. It uses cookies to remember visitors, then shows them your ads as they browse other sites, reminding them what they're missing. It's a smart way to bring people back to finish what they started.
Is Programmatic marketing more effective than traditional advertising?
In many ways, yes. Programmatic lets you target your ads more precisely and adjust as you go, based on some really insightful data points. While traditional advertising still has its place, Programmatic offers speed, flexibility, and efficiency that's hard to beat in the digital age.
What are the benefits of Programmatic ads?
The big wins with Programmatic include ultra-specific targeting, massive reach across the web, real-time adjustments, and insightful data on how your ads are doing. It's all about spending your ad budget smarter, with more data, and making sure every ad dollar works its hardest.
What is real-time bidding?
The real-time bidding process (RTB) is an auction that happens in the blink of an eye, deciding which ads to show on a website as it loads. Advertisers bid on advertising space based on how valuable they think the viewer is, and the highest bidder's ad gets shown.
What is a demand-side platform?
A demand-side platform (which is how Programmatic Advertising works) is a tool that lets advertisers buy advertising space automatically. Think of it as your personal media buying robot that sifts through tons of digital ad spaces to find the best spots for your ads, based on your targets and budget.
What ad formats can be used for Programmatic Advertising services?
Almost any digital format you can think of—display advertising banners, video ads, mobile ads, programmatic audio advertising, social media ads, and even digital out-of-home (DOOH) ads. It’s more about deciding the best formats for your audience based on where in their customer journey you’re trying to target, and how they behave online.
How do I measure my Programmatic Advertising campaign?
It really depends on your goals but key metrics like views (did people actually see your ad?), click-through rates (how many people interact with your ad and visit your website), conversion rates (did viewers do what you wanted them to?), and ROAS (how much are you actually making off this campaign) are good indicators of performance.
Is Programmatic Advertising right for my business?
If you're looking to reach a specific audience online, with the flexibility to adjust your campaigns based on real data, then yes, Programmatic could be a great fit. It works for businesses of all sizes, helping to maximise online advertising efforts. It really depends on your business goals and your specific customer journey—i.e. how your target audience behaves online.
Partnering with an agency for your programmatic ads isn't just about handing off tasks; it's about finding the right people to help transform your advertising strategy, while saving you time and letting you focus on what you do best—running your business. Here’s what you get:
- Expertise on the platform to help your strategy hit its mark
- Access to tools to manage smarter campaigns without an extra cost for you
- Better, smarter targeting to waste less ad dollars trying to find your perfect audience
- The ability to scale really quickly with the support of a team that understands how to maximise ROI
- Someone to obsess over your ads and constantly optimise, giving it the time and attention you may not be able to provide yourself
- Up-to-date advice on best practice, the latest tricks and tools
Not sure where Programmatic Advertising fits into your business strategy?
Take a step back and look at the big picture. How do you grow sustainably across the business? Download our free Growth Strategy map to learn more.
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