What 2017 PPC Marketing Trends Have In Store For You
With 2017 leering around the corner like someone about to mug you, we’re busy decoding everything we’ll need for our digital self-defence. Our PPC marketing services, or pay per click marketing, will have to be ready for the new trends and surges that are sneaking up by the day. Read up on what 2017 may bring your PPC marketing so you can prepare the perfect strategy for record-breaking conversions.
Image Courtesy : http://www.shawacademy.com/blog/7-common-ppc-mistakes-marketers-make/
Remarketing Is On The Rise:
If you’ve got viewers leaving your website and never returning, then you’ll need to jump on the remarketing trend - and it is set to continue to rise. Ensure that your brand is being advertised to those who have already displayed an interest, and save your audience from advertising that is irrelevant or useless to them. Whether it’s to close a sale or to build familiarity, remarketing is a going to develop further in 2017. We suggest learning it inside and out so you have less to catch up on when it takes off.
Lookalike audiences are about to burst onto centre stage. Using the data of your previous audience, from people who liked your page to website visitors, you can create a lookalike audience database. This is a great way to tap into the wider audiences that would love your brand if they had the chance to interact with it, and to develop a connection.
Live Data Updates In Advertising:
We’ve caught word of the latest updates that allow advertisements to display live data, which informs your audience of the most current details of the product or offer. Think availability, shipping, and any other variable that could affect how your audience converts.
Interesting Bites From PPC In 2016
Only 21% of survey respondents, as reported in the State of PPC Report, said that display advertising was effective this year. While we know the power of the written word is mighty, we were rather taken aback that display advertising had such low regard.
CPC’s, or cost per clicks, have been able to remain fairly constant, but conversions have risen. This is valuable to be aware of when you are evaluating your PPC marketing campaign.
Many businesses will be taking this time to assess their PPC campaigns of 2016 and assemble the strategies that will take them through 2017.
If you are one of these businesses, great news! We can help you to develop your most powerful and results-driven strategy yet.
If you’re not one of those businesses, great news! We can show you how PPC campaigns can open up an entirely new stream of traffic with tangible conversions, and it’s all ripe for the picking. Dilate Digital is a Perth digital marketing agency, with our finger on the pulse and our eyes on the prize.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen