What 2017 PPC Marketing Trends Have In Store For You
With 2017 leering around the corner like someone about to mug you, we’re busy decoding everything we’ll need for our digital self-defence. Our PPC marketing services, or pay per click marketing, will have to be ready for the new trends and surges that are sneaking up by the day. Read up on what 2017 may bring your PPC marketing so you can prepare the perfect strategy for record-breaking conversions.
Image Courtesy : http://www.shawacademy.com/blog/7-common-ppc-mistakes-marketers-make/
Remarketing Is On The Rise:
If you’ve got viewers leaving your website and never returning, then you’ll need to jump on the remarketing trend – and it is set to continue to rise. Ensure that your brand is being advertised to those who have already displayed an interest, and save your audience from advertising that is irrelevant or useless to them. Whether it’s to close a sale or to build familiarity, remarketing is a going to develop further in 2017. We suggest learning it inside and out so you have less to catch up on when it takes off.
Lookalike audiences are about to burst onto centre stage. Using the data of your previous audience, from people who liked your page to website visitors, you can create a lookalike audience database. This is a great way to tap into the wider audiences that would love your brand if they had the chance to interact with it, and to develop a connection.
Live Data Updates In Advertising:
We’ve caught word of the latest updates that allow advertisements to display live data, which informs your audience of the most current details of the product or offer. Think availability, shipping, and any other variable that could affect how your audience converts.
Interesting Bites From PPC In 2016
Only 21% of survey respondents, as reported in the State of PPC Report, said that display advertising was effective this year. While we know the power of the written word is mighty, we were rather taken aback that display advertising had such low regard.
CPC’s, or cost per clicks, have been able to remain fairly constant, but conversions have risen. This is valuable to be aware of when you are evaluating your PPC marketing campaign.
Many businesses will be taking this time to assess their PPC campaigns of 2016 and assemble the strategies that will take them through 2017.
If you are one of these businesses, great news! We can help you to develop your most powerful and results-driven strategy yet.
If you’re not one of those businesses, great news! We can show you how PPC campaigns can open up an entirely new stream of traffic with tangible conversions, and it’s all ripe for the picking. Dilate Digital is a Perth digital marketing agency, with our finger on the pulse and our eyes on the prize.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping