6 Digital Marketing Trends To Write Down
Often referred as Perth’s leading digital marketing agency –I’m sure I heard that somewhere-, Dilate is committed to staying ahead of the trends with the world of online marketing. We scour every nook and cranny for tactics and tools, and our clients are among the first to see the sun when a revolutionary strategy is formed. With all this in mind, the next few years of digital marketing are bound to be an evolving amalgamation of streamlined product awareness and the human psyche.
Read on for our top predictions in digital marketing trends.
1. Quality over Quantity- Attention over Clicks:
For some of us technophiles, there’s simply no point in having a single tab open on your browser. Why not forty? When you look up ‘local pizza’, why not open a page on all of your options, until you have found the one which can appeal to you? This is where the power of clicks will begin to change in the future. As attention spans are infamously decreasing, soon your ability to hold a fish on the line needs to be as good as your cast. This will have a huge effect on a business which operates a digital platform, as your business needs to become a comprehensive online experience to the user, with interesting articles or videos.
2. GIF City:
In a world where you currently can explain almost any emotion in a careful arrangement of emojis, what could become more succinct? More entertaining? Yep, you guessed it- GIFs. Social networks already encourage the spreading and creation of GIFs, which can be quickly attached to a thought or moment, where it may accurately match the user. You can look forward to using GIFs to tell stories, or summarise your opinion on a matter, and emojis will become largely underused, like the colon/bracket. : ).
3. From Tablet, to Paper, to Tablet:
Many years ago, mankind switched from stone tablet to papyrus. 2016 is set to be the resounding nail in the coffin of print media, with all major digital experiences becoming more and more prevalent, and unwitting print publications toppling off the wayside. Where print media was purchased by the reader, now the content is pre-purchased by the marketers- somebody has to pay the writers. There will be a definitive agenda behind most online print, so we can expect to see more and more brands appearing alongside seemingly innocuous content.
4. Shake The Hand Of Your Favourite Brand:
Oh, the mirth, when we see one of our favourite brands responding to online inanity like a regular person. This novelty of a company having a persona and interacting as such will become more and more prevalent within the next four years, and require more and more transparency from the company. Where once a business owner could have shrugged away the operations of their business, they are now more accountable than ever, realising you cannot behave like a person to the public, behave like a crook behind the scenes, and not expect your consumer to feel personally betrayed. This will mean each brand, in order to be likeable, will tap into current affairs like climate change, LGBT awareness, or other social issues, in order to connect. And, while this might not necessarily be done from the good of their heart, there isn’t a downside to a shoe company planting a tree for every purchase, or a hair product avoiding animal testing.
5. Marketing and Sales- Two Sides of the Same Coin:
Currently, most sales reps are now being left in the dust of digital marketing. In most cases, the digital marketing efforts actually entice and ‘sell’ the product or service, leaving only the dotting of i’s to the sales rep. As people continue to be wary of salesmen after years of a dishonest and slick reputation, digital marketing becomes more intuitive with the user experience. While the sales rep will still be part of the overall structure, much more emphasis will be placed on the digital marketing.
For any digital marketing strategy, there will need to be a complete use of content. From articles and blogs, to powerful videos and imagery, your online presence will need to be about so much more than your product or service. If you’re looking for a way to create an online presence that will captivate your audience and curate fresh, exciting content, look for an online marketing consultancy with a great track record.
Dilate is the gem in Perth’s digital marketing crown, with online marketing consultants who can create your entire web presence. Call our team today and organise a free, no obligation consultation if your digital marketing could use an overhaul.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping