Contents
30 Best SEO Blogs you should be reading in 2024
Feb 12, 2024
By Tanya Dharmapala
Our guide to the best SEO blogs for beginners through marketing professionals. Level up your SEO game!
Whether you’re an SEO newbie or a tried and true marketer, one thing is clear. The digital space is fast-paced and ever-changing, and reading the best SEO blogs is crucial to your business success. Advances in technology, updates to search engines' algorithms, improvements in AI, evolving consumer behaviour– all of it impacts the way we do marketing as businesses.
It’s not easy, this constant change. To survive, your SEO strategy needs to be both proactive and adaptive to such changes. Businesses that can embrace change and creatively respond to it are more robust by light years.
Knowing that you need to stay on top of your SEO game is one thing, but putting it into action is another. You have to go beyond keeping up with industry trends... you have to stay ahead of them. And what better way to do that than reading & following some of the best SEO blogs written by the top dogs in the SEO game?
To help achieve our goal of being the go-to people for SEO in Perth, we appreciate the many blogs that we currently rely on for the digital down low. Over the years we’ve filtered through the many (and we mean many!) SEO blogs on the web.
So if you want some good reading material to follow, but don’t know where to start, you’re in luck. We’ve compiled a list of our personal top 30 SEO blogs that we reckon are some of the best SEO blogs out there.
But first– let’s officially kick this blog off with a few FAQs we get about learning SEO…
Where can I learn SEO for free?
We get it. The term 'Search Engine Optimisation' alone can sound a bit intimidating to most newbies (and sometimes even veterans) in the digital space. This really doesn’t have to be the case. There are so many great and informative blogs out there today, making it fairly easy to get your hands on decent content. Well, at least a tonne easier than it was a decade ago! Websites such as Moz and Builtvisible, are even generous enough to share a bunch of tutorials catering for a range of different SEO skill levels. If you want to dive into self-directed SEO learning, we recommend starting with the best SEO blogs listed below!
How long does it take to learn SEO?
Like with most skills, before you see a great result you need to invest in the learning process. No one's born knowing how to ride a bike and the same goes for SEO. Learning SEO is different for everyone, but it does come down to one major thing: practice! The more time you spend practising riding your bike, the sooner you’ll be competing in the Tour de France.
While practice is vital to your growth in the SEO atmosphere, ongoing learning is equally important. If you're looking to conquer the search engines in 2024, you have to be eager learners ready to adapt and thrive.
In summary: you never really stop learning SEO. But to get to a solid working knowledge that you can start applying to your website– it’s largely dependent on YOU. Your dedication. Your commitment. And your hunger to launch your website to the top of the SEO atmosphere. It’s in your hands.
What makes for good SEO blog content?
Good question. There's a lot of content out there on the internet and it's hard to know who is giving you the right advice. When we're looking for new quality content and doing our own research, we're picking blogs that offer:
- Easily understood breakdowns on search engine algorithm updates
- Actionable insights on every aspect of SEO from website optimisation to content creation
- Consistent updates on changes to best practice
- Personal experiences, learning and case studies
- In-depth how-to guides
And more! All of which can be found in our cherry-picked list below.
The best SEO blogs to follow & read in 2024
Search Engine Land
Founder: Danny Sullivan
We love using this blog to keep up with everything that’s currently going on in the SEO industry. Their insane posting schedule of a whopping 4-5 posts per day makes Search Engine Land a one-stop blog for all SEO-related news. Expect both detailed news updates as well as in-depth analyses of the search industry. If we haven’t stressed it enough yet, change is a daily element in the SEO world, so following a news blog that’s at the forefront of the industry news allows us to keep on top of our game.
What Is Search Engine Optimisation?
How to leverage Google’s ‘About this result’ for SEO insights
How AI will affect the future of search
Search Engine Journal
Founder: Loren Baker
Another reliable source of SEO news is Search Engine Journal. The content reflects the extremely passionate and knowledgeable bunch of people behind the blog. We find Search Engine Journal to be a great source for the latest search news, tips, and how-tos, you guessed it, for everything SEO-related. Not to mention they also branch out into different spheres in the digital space by producing informational content on the latest news and updates to social media and pay-per-click. They also post lengthier types of content, for example, their in-depth history article about Google’s algorithm updates.
Suggested posts:
60+ Mind-Blowing Search Engine Optimization Stats - SEO 101
How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively
How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)
Search Engine Roundtable
Founder: Barry Schwartz
Search Engine Roundtable is another SEO news-focused website that has an even more intense posting schedule of 5-6 posts on average per day! We’ve found this blog pretty handy when we don’t have a bunch of time to sit and read a full-length article. Their short and sweet, to-the-point posts serve their purpose of keeping us up to date with the SEO community. Due to the nature of their posts, we find that it’s an easy website to keep an eye on and check in often for important updates and announcements made by the big boys in the search engine atmosphere.
Suggested posts:
Google: Keywords In URLs A Very Small Ranking Factor
Google: No Such Thing As Perfect Formula For Ranking
Google On Why Important Links Might Not Be That Important Or Helpful
Moz
Founder: Rand Fishkin
Most of you reading this will already be familiar with old mate Moz and if not, what rock have you been hiding under? No, but seriously Moz is probably one of, if not the most well-known SEO blog out there on the web (and for good reason). A great feature of their website that we love, is the experimental blogs they create that discover what is currently working best and why. Not to mention, their list of beginner-friendly SEO guides and ‘whiteboard friday’ sessions with Rand.
Suggested posts:
What To Do After You've Exhausted Your High-Intent Keyword List
Content Planning and Budgets: Getting Ready for the Year Ahead
Marie Haynes
Founder: Marie Haynes
This is a great blog to have on your follow list for all things Google penalty-related. Marie's blog and experience extend over a decade and she 100% knows her stuff. Not only is her content captivating, but her life story is equally intriguing. Past veterinarian turned SEO guru, now that’s not something you overhear when walking the dog. Check out more of her enticing journey here! Marie’s publishing schedule is a bit more laid back than many of the other digital marketing-related blogs out there, she’s definitely one to keep tabs on.
E-A-T and SEO for Google: Everything you need to know
Should you remove/noindex content if you have an unhelpful content suppression? My theory.
Builtvisible
Founder: Richard Baxter
A pure beauty, in all forms. There ya go, that’s our description of Builtvisible. What’s better than having a top-notch quality blog, you ask? Um, quality content combined with stunning graphics and website design, is our answer. Go take a geez at their website and dare to disagree. Apart from this, we love this blog for the insane industry knowledge they share, specifically their content on good ole Google Analytics! We should emphasise that technicality is at the core of this website’s content. For those still standing in the shallow end of the SEO pool, this may not be a website where you want to dive head-first into the deep end. Newbies in this space may find the advanced technicality of the content a tad overwhelming.
Suggested posts:
A Guide to JSON-LD, Microdata & Schema.org: Guide To Getting Rich Snippets
How to create multi-channel content that doesn’t break the bank
Backlinko
Founder: Brian Dean
If we had to describe this website in a phrase, quality over quantity would be it! While a bunch of other SEO and digital marketing websites are focused on publishing as much content as possible, Brian has a different approach. We won’t lie, we dig his style. Keeping up with Backlinko should pretty much be on every digital marketer's to-do list because when a new blog goes live, you best believe it has everything covered about that particular topic. Plus, not to mention, we also really appreciate the style of his posts, loaded with both actionable tactics and data-backed case studies. Talk about a one-stop SEO shop!
Google’s 200 Ranking Factors: The Complete List
Screaming Frog
Co-Founders: Dan Sharp, Graeme Radford & Jason Lock
As a company that values innovation and learning, the Screaming Frog blog is a great resource for us to help keep our employees who are not directly involved in the SEO world, up to date and educated on important news and updates. Although their frequency in publishing blogs is on the low end, they do make up for it by sharing extremely detailed posts.
If you're really tech savvy and use their free or paid tools, this is a website you should keep up to date with as there's a lot you can learn to make your everyday SEO work more streamlined.
How Accurate Are Website Traffic Estimators?
Kaiser The Sage
Founder: Jason Acidre
If you’re looking to learn about outreach-based link building, we’ve got the perfect website for you. Introducing Kaiser the Sage. However, we don’t only stick around Jason’s website for his link-building articles. Other non-SEO related topics are also covered including the increasingly interesting world of content marketing strategies. Jason has indeed earned his spot as one of the most respected names in the industry and is perhaps most well-known for skyrocketing a website from 50k to 320k visitors per month using strategic link acquisition campaigns (talk about impressive). We’d definitely recommend keeping an eye on him.
Evergreen Content: Complete Guide to Scaling Your Inbound Marketing
Ahrefs
Founder: Dmitry Gerasimenko
Ahrefs is best known for their solid suite of online SEO tools. You might already be using their Keyword Explorer or Site Audit tool on your own site. But the team behind Ahrefs is also passionate about sharing free educational materials for marketing professionals. In other words, when you dive into their blog, you know you’re getting first-class info that the pros are using too. Their tutorials on link building, web traffic and keyword research hold your hand well– and if you’re new to SEO, be sure to dive into their beginner’s guide below. If you like to get a little more philosophical about SEO (like us) then you might like to take a geez at their opinion articles. One of the best SEO blogs to see what top-of-the-game professionals are thinking about the world of SEO.
Suggested posts:
SEO Basics: Beginner’s Guide to SEO Success
How to Set up Google Alerts (and Use It to Grow Your Business)
How to Use Google Trends for Keyword Research: 7 Effective Ways
Searchmetrics
Founder: Marcus Tober
When making SEO decisions, you want to make sure you’re backed by some solid data. Collecting and analysing your own metrics is a key step. But it’s also super helpful to get a broader picture of SEO stats and trends. That’s where a blog like Searchmetrics comes in. They offer a gold mine of marketing insights that you only get from digging into the data. We like how practical their blog posts are. Good if you’re someone who likes actionable steps. Also a great place to keep on top of news, updates and events in the SEO space.
Suggested posts:
5 Content Strategy Missteps to Avoid
SEO Reporting: How to tell if your SEO strategy is working
Video SEO: 6 Simple Ways to Boost the Visibility of Your Videos on Search Results
Google Search Central
If you want to get information straight from the horse’s mouth, the Google Search Central Blog is crucial reading. Use it to stay on top of key Google algorithm updates and find out about new features. Google is a living beast, always evolving, and if you want to keep performing well with SEO, you’ve gotta learn to love changes and updates. We recommend reading their blogs to make sure you’re using the best practices. After all, if you wanna rank on Google, you’ve gotta know what SEO behaviour Google rewards.
Suggested posts:
Learn how to improve your content with Search Console Insights
The role of page experience in creating helpful content
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Diggity Marketing
Founder: Matt Diggity
Matt Diggity founded his SEO blog after graduating with a master’s degree in electrical engineering and doing a stint with a Silicon Valley software startup. We don’t have to say it. Even he calls himself a “big-time nerd” on his website. He’s the kind of guy that likes to take things apart and really understand how they work. It’s probably why his blog posts are so detailed and data-driven. He actually tests the SEO ideas he puts forward, which means readers like you and me aren’t just getting regurgitated content in his blogs. He offers advice that’s been road-tested. We appreciate the nerd level.
Suggested posts:
Semrush
Founder: Oleg Shchegolev
Daily posts. Beautiful graphics. Super readable content. What’s not to love? If you want to see an example of how to do your own blogs well, Semrush is one of the best SEO blogs to nosy around. If you’re anything like us, you’ll love how skimmable the content is, and how many infographics they use. Their posts are so prolific, you’ll find info on almost every topic from rich snippets and copywriting to more techy stuff like API, HTTPS, schema markups and more. New to SEO? Their listicle articles are a great place to dive in.
Suggested posts:
11 Most Common On-Site SEO Mistakes
Product Page Optimization: 6 Successful Strategies To Try
Importance of Content in SEO: Why it Matters + How to Create it
Yoast
Founder: Joost de Valk
If you’ve got a WordPress website, chances are you’re already using the Yoast plugin. It’s got over 5 million active installations, so it’s pretty much a big deal. Do we need to say more? Yoast knows how to do on-page SEO really well. So, naturally the Yoast blog is a good place to go if you want the lowdown on how to write SEO-friendly and user-friendly blog posts. What’s great about the Yoast blog is that the information is super accessible, even if you’re learning about SEO for the very first time. Yoast is also one of the best SEO blogs to send your content writers when you’re wanting to boost the SEO performance of your content.
Suggested posts:
10 Tips for an awesome and SEO-friendly blog post
Search Logistics
Founder: Matthew Woodward
Inspired by the lack of reliable info and all the misinformation out there about SEO, Matthew Woodward decided to start his own SEO blog in 2012 (recently renamed to Search Logistics). Back then, keyword stuffing and dodgy link building was rampant. He decided to prove with his own blog that true SEO success comes through building your authority in a niche. Why he makes our best SEO blogs list: he’s got a huge range of articles on creating a successful blog as well as SEO tips for beginners through to experts. He’s even published monthly income reports showing how to grow a blog from zero to a million dollars. We like his transparent, passionate approach.
Suggested posts:
Search Engine Watch
Founder: Danny Sullivan
An oldie but a goodie. Search Engine Watch was actually founded in 1997, which seems ancient in comparison to most other SEO blogs out there! It’s one of the oldest search engine resources and kind of an SEO legacy. The articles are written by marketing specialists from around the globe, covering topics like local SEO, search for mobile, video SEO, Google analytics and more. Their content isn’t limited to Google either, you’ll find marketing tips for Yahoo, Bing and other search engines too.
Suggested posts:
How to make the most of Google’s “People also ask” results
Three must-have GA4 SEO reports you can build in under 30 minutes
Hobo Web
Founder: Shaun Anderson
Love a juicy, long post? You won’t be disappointed by the no-fluff blogs over at Hobo Web, usually running longer than 5000 words each. Hobo is an SEO consulting agency in the UK, which means they offer SEO advice for a living. We like how the blogs include direct quotes from Google big-shots like John Mueller and Matt Cutts, as well as other SEO gurus and talented content marketers. These provide good references if you want to dive into further reading. Otherwise, you’ll get plenty of practical tips delivered in no-frills language on the Hobo-Web blog itself.
Suggested posts:
cognitiveSEO
Founder: Razvan Gavrilas
Passion is a huge driving force for us, so we like to read blogs that are fueled by passion too. And cognitiveSEO is one of them! Whether or not you’re using the all-in-one cognitiveSEO tool, the blog is a solid source of information. And if you’re a visual thinker, you’re in luck. They use a tonne of screenshots and graphics to demonstrate what’s being talked about in the written text. A good place to head if you want to make sure you’re following best practices– or if you’re trying to problem-solve SEO issues.
Suggested posts:
Technical SEO Checklist – The Roadmap to a Complete Technical SEO Audit
13 Things We Learned from 10 Years of Writing SEO Friendly Blog Posts
Seer Interactive
Founder: Wil Reynolds
Seer Interactive is a digital marketing agency based in the US. Their site offers several helpful resources, including reports, guides and in-depth blog articles. The crew over at Seer are plugged into the industry and passionate about community. So if you want to make sure your SEO is people-first, the Seer blog is a good one to add to your list. Why does it earn a spot on our best SEO blogs list? Blog posts that are easy to read, super relevant, actionable and value-adding. It’s good stuff.
Suggested posts:
Screaming Frog Guide to Doing Almost Anything
Martech
As its name suggests, this blog is all about getting techy with marketing– keeping up with the latest marketing technology, AI, software, platforms and more. They cover everything from breaking down digital data to enabling SEO through automation. If technology really gets you going, then this blog is for you! Their insights come from a team with decades of experience and they've put that into actionable steps with detailed guides, intelligence reports, whitepapers, webinars, etc. They're at the forefront of the digital landscape and it's quite exciting to read some of their predictions.
Suggested posts:
Optimizing digital experiences: Don’t focus on just one metric
Hubspot
Founder: Dharmesh Shah and Brian Halligan
One of the leading sources for all things marketing, from email automation to successful SEO strategies, all delivered in an easy-to-understand and actionable way. If you want to dive into something that's a masterclass in good storytelling, Hubspot's blogs are for you! As a bonus, their blog layout also includes many user experience and conversion rate optimisation elements from simple TLDR summaries to a handy progress bar - take notes as you go!
Suggested posts:
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Neil Patel
Founder: Neil Patel
A team of content marketers led by a man who gets marketing. His blog site is a great example of conversion-optimised user experiences, with content that is simple and insightful. He also invests heavily in engaging video explainers for those of us who can get tired of skimming blog after blog. You can find useful guides, industry news, training and detailed resources, on all areas of digital marketing.
Suggested posts:
BloggersPassion
Founder: Anil Agarwal
If you want to learn from those who've been there before, look no further. With heaps of case studies and real-life examples for you to get stuck into, across a range of technical SEO aspects. Learn everything from getting those prized featured snippet positions on Google to improving the user experience on your site.
Suggested posts:
Do Google Reviews Help Your SEO? How to Get More Reviews?
What Do You Need To Balance When Doing SEO? 5 Important Things
Future of SEO 2024: 5 Trends that Will Impact Your Business & Website Rankings
Content Marketing Institute
Founder: Joe Pulizzi
Content marketing is one of the most important aspects of SEO and one of the best ways to grow organic traffic to your site. The Content Marketing Institute make it their mission to help content marketers master SEO-optimised and highly engaging storytelling that is designed to convert.
Suggested posts:
10 Steps To Optimize Images for SEO
5 SEO Content and Design Tips To Improve Your Ranking in SERPs
Gotch SEO
Founder: Nathan Gotch
Going beyond SEO best practices and insights, this blog tackles the industry and how to navigate it as well– handy for an SEO expert looking to climb the ladder. They dig into details, review SEO tools and platforms, keep up to date with Google's many changes and break down ranking factors. Best part is, the content is super readable, broken down into bullet points in most blogs with handy "Key Takeaways" summaries peppered throughout.
Suggested posts:
TheeDigital
Founder: Richard Horvath
The crew at TheeDigital have been sharing their insights since 2004, with a big focus on the latest digital trends in marketing and SEO. They've got a pretty good blend of actionable advice and engaging updates. Be prepared, they've got some pretty hefty blogs that go really deep into key topics– a good afternoon read for the enthusiastic SEO fan.
Suggested posts:
SEO vs. SEM: What’s the Difference?
Duplicate Content SEO: Impact, Insights, and Solutions
Google My Business Explained: A Guide to Google Business Profile
Julian Goldie
Founder: Julian Goldie
This blog focuses on technical know-how with super actionable step-by-step insights. There's a big lean on one of the more complex and demanding aspects of SEO - link building, from explaining what it is to sharing ways you can get back links for different industries. It's a great site for when you want to get your hands dirty and DIY your link building approach.
Suggested posts:
When Optimising A Website For Search, What Impact Do Meta And Title Tags Have On The Search Engine?
How To Acquire Backlinks From Another Domain: Exact Approaches
Aleyda Solis
Founder: Aleyda Solis
Aleyda Solis is an incredibly talented and inspiring woman in SEO, a world-renowned consultant and thought leader. Her blog is a great place for up-to-date news, tips and opinion pieces. It's actually quite interesting to see how she challenges the industry and stays ahead of trends. The blog also offers a lot of spreadsheets, templates and more hands-on resources to help you hit the ground running.
Suggested posts:
Critical & Common E-commerce SEO Issues that Need to Stop Happening (& How to Fix Them)
ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities
Spark Toro
Founder: Casey Henry & Rand Fishkin
Much like Aleyda Solis, Spark Toro are heavy into research and case studies. Their goal is to provide actionable insights backed up by real-life examples so you can see how to put those tips into play. They dive into the various ranking factors and Google signals so you can see how search queries and ranking algorithms are changing. Rand Fishkin is also the guy who founded Moz, so you know he knows what he's talking about.
Suggested posts:
Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Bonus - SEO 101: Where to actually get started
There are a LOT of blogs here. Trying to absorb all that information, sift through the content or figure out where to even start might seem a bit overwhelming. We totally get it. And we've got you covered. If you just want a little introduction to the basics and some insights on the foundations of SEO, you're in luck! We've pulled together some of Dilate's own blogs, courtesy of the talented legends we have around here, to get you started:
How to Conquer Mt. Google - And How To Know When You’ve Done It.
Why Content Marketing is critical to business growth in 2024
The power of search intent in refining your content strategy
How to start SEO yourself in 2023 the Dilate way
How to know if SEO is working for my website
Happy reading!
We can not emphasise enough just how vital both learning (and putting your new learnings into practice) is inside the SEO sphere. Let’s face it, no one wants to be the best marketer of the past. In the fast-moving digital space, change is the only constant you can expect and therefore we, as marketers, need to adapt, test and grow our practices.
Following and reading a bunch of the best SEO blogs from industry leaders is an awesome way of keeping up. After all, learning is just the tip of the iceberg here. Both testing and practising different SEO tactics are where we have learnt to put in the hard yards. And if you still have a burning unanswered SEO question, give us a call. One of our passionate and amazing humans is always more than happy to chat about the wonderful world of SEO and see how we can help you!
We’re a passionate team with a love for all things digital. And we get a kick out of giving our clients the best services possible. So, if you’re looking for a team of SEO specialists in Perth that values and care about your business, pick up the phone and get in touch!
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