20 Best SEO blogs you should be reading in 2022
Our guide to the best SEO blogs for beginners through marketing professionals. Level up your SEO game!
Whether you’re an SEO newbie or a tried and true marketer, one thing is clear. The digital space is fast-paced and ever-changing. Advances in technology, updates to software, improvements in AI, evolving consumer behaviour– all of it impacts the way we do marketing as businesses.
It’s not easy, this constant change. To survive, your SEO strategy needs to be both proactive and adaptive to such changes. Businesses that can embrace change and creatively respond to it are more robust by lightyears.
Knowing that you need to stay on top of your SEO game is one thing, but putting it into action is another. For us marketers, perhaps now more than ever, it’s vital to keep up with industry trends... and what better way to do this than reading blogs created by a bunch of top dogs in the SEO atmosphere?
To help achieve our goal of being the go-to people for SEO in Perth, we appreciate the many blogs that we currently rely on for the digital down low. Over the years we’ve filtered through the many (and we mean many!) SEO blogs on the web.
So if you want some good reading material, but don’t know where to start, you’re in luck. We’ve compiled a list of our personal top 20 SEO blogs that we reckon are some of the best SEO blogs out there.
But first– let’s officially kick this blog off with a few FAQs we get about learning SEO…
Where can I learn SEO for free?
We get it. The term Search Engine Optimisation alone can sound a bit intimidating to most newbies (and sometimes even veterans) in the digital space. This really doesn’t have to be the case. There are so many great and informative blogs out there today, making it fairly easy to get your hands on decent content. Well, at least a tonne easier than it was a decade ago! Websites such as Moz and Builtvisible, are even generous enough to share a bunch of tutorials catering for a range of different SEO skill levels. If you want to dive into self-directed SEO learning, we recommend starting with the best SEO blogs listed below!
How long does it take to learn SEO?
Like with most skills in life, before you see a great result you need to invest in the learning process. We don’t know about you, but we’re yet to meet anyone that was born knowing how to ride a bike. Learning SEO is different for everyone, but it does come down to one major thing; practice! The more time you spend practising riding your bike, the sooner you’ll be competing in the Tour de France.
While practice is vital to your growth in the SEO atmosphere, ongoing learning is equally important. The forever-changing digital space requires marketers and business owners to be eager learners in order to adapt and thrive.
In summary: you never really stop learning SEO. But to get to a solid working knowledge that you can start applying to your own website– it’s largely dependent on YOU. Your dedication. Your commitment. And your hunger to launch your website to the top of the SEO atmosphere. It’s in your hands.
The best SEO blogs to read in 2022
Founder: Danny Sullivan
We love using this blog to keep up with everything that’s currently going in the SEO industry. Their insane posting schedule of a whopping 4-5 posts per day makes Search Engine Land a one-stop blog for all SEO-related news. Expect both detailed news updates as well as in-depth analyses of the search industry. If we haven’t stressed it enough yet, change is a daily element in the SEO world, so following a news blog that’s at the forefront of the industry news allows us to keep on top of our game.
Our suggested post: What Is Search Engine Optimisation?
Founder: Loren Baker
Another reliable source of SEO news is Search Engine Journal. The content reflects the extremely passionate and knowledgeable bunch of people behind the blog. We find Search Engine Journal to be a great source for the latest search news, tips, and how-tos, you guessed it, for everything SEO related. Not to mention they also branch out into different spheres in the digital space by producing informational content on the latest news and updates to social media and pay-per-click. They also post lengthier types of content, for example, their in-depth history article about Google’s algorithm updates.
Our suggested post: 60+ Mind-Blowing Search Engine Optimization Stats - SEO 101
Founder: Barry Schwartz
Search Engine Roundtable is another SEO news-focused website that has an even more intense posting schedule of 5-6 posts on average per day! We’ve found this blog pretty handy when we don’t have a bunch of time to sit and read a full-length article. Their short and sweet, to the point posts serve their purpose of keeping us up to date with the SEO community. Due to the nature of their posts, we find that it’s an easy website to keep an eye on and check in often for important updates and announcements made by the big boys in the search engine atmosphere.
Our suggested post: Google: Keywords In URLs A Very Small Ranking Factor
Founder: Rand Fishkin
Most of you reading this will already be familiar with old mate Moz and if not, what rock have you been hiding under? No, but seriously Moz is probably one of, if not the most well-known SEO blog out there on the web (and for good reason). A great feature of their website that we love, is the experimental blogs they create that discover what is currently working best and why. Not to mention, their list of beginner friendly SEO guides and ‘whiteboard friday’ sessions with Rand.
Our suggested post: The Beginner's Guide to SEO
Founder: Marie Haynes
This is a great blog to have on your follow list for all things Google penalty related. Maries blog and experience extends over a decade and she 100% knows her stuff. Not only is her content captivating, but her life story is equally intriguing. Past veterinarian turned SEO guru, now that’s not something you overhear when walking the dog. Check out more of her enticing journey here! Marie’s publishing schedule is a bit more laid back to many of the other digital marketing related blogs out there, she’s definitely one to keep tabs on.
Our suggested post: E-A-T and SEO for Google: Everything you need to know
Founder: Richard Baxter
A pure beauty, in all forms. There ya go, that’s our description of Builtvisible. What’s better than having a top-notch quality blog, you ask? Um, quality content combined with stunning graphics and website design, is our answer. Go take a geez at their website and dare to disagree. Apart from this, we love this blog for the insane industry knowledge they share, specifically their content on good ole Google analytics! We should emphasise that technicality is at the core of this website’s content. For those still standing in the shallow end of the SEO pool, this may not be a website where you want to dive head first into the deep end. Newbies in this space may find the advanced technicality of the content a tad overwhelming.
Our suggested post: A Guide to JSON-LD, Microdata & Schema.org: Guide To Getting Rich Snippets
Co-Founders: Dan Sharp, Graeme Radford & Jason Lock
As a company that values innovation and learning, the Screaming Frog blog is a great resource for us to help keep our employees that are not directly involved in the SEO world, up to date and educated on important news and updates. Although their frequency in publishing blogs is on the low end, they do make up for it by sharing extremely detailed posts. Just take a look at one of their recent posts - a guide to conducting a competitor analysis. (link to https://www.screamingfrog.co.uk/the-beginners-guide-to-seo-competitor-analysis/).
If you're really tech savvy and use their free or paid tools, this is a website you should keep up to date with as there's a lot you can learn to make your everyday SEO work more streamlined.
Our suggested post: How Accurate Are Website Traffic Estimators?
Founder: Jason Acidre
If you’re looking to learn about outreach-based link building, we’ve got the perfect website for you. Introducing Kaiser the Sage. However, we don’t only stick around Jason’s website for his link building articles. Other non-SEO related topics are also covered including the increasingly interesting world of content marketing strategies. Jason has indeed earned is spot as one of the most respected names in the industry and is perhaps most well-known for skyrocketing a website from 50k to 320k visitors per month using strategic link acquisition campaigns (talk about impressive). We’d definitely recommend keeping an eye on him.
Our suggested post: Evergreen Content: Complete Guide to Scaling Your Inbound Marketing
Founder: Dmitry Gerasimenko
Ahrefs is best known for their solid suite of online SEO tools. You might already be using their Keyword Explorer or Site Audit tool on your own site. But the team behind Ahrefs is also passionate about sharing free educational materials for marketing professionals. In other words, when you dive into their blog, you know you’re getting first-class info that the pros are using too. Their tutorials on link building, web traffic and keyword research hold your hand well– and if you’re new to SEO, be sure to dive into their beginner’s guide below. If you like to get a little more philosophical about SEO (like us) then you might like to take a geez at their opinion articles. One of the best SEO blogs to see what top-of-the-game professionals are thinking about the world of SEO.
Our suggested post: SEO Basics: Beginner’s Guide to SEO Success
Founder: Marcus Tober
When making SEO decisions, you want to make sure you’re backed by some solid data. Collecting and analysing your own metrics is a key step. But it’s also super helpful to get a broader picture of SEO stats and trends. That’s where a blog like Searchmetrics comes in. They offer a gold mine of marketing insights that you only get from digging into the data. We like how practical their blog posts are. Good if you’re someone who likes actionable steps. Also a great place to keep on top of news, updates and events in the SEO space.
Our suggested post: 5 Content Strategy Missteps to Avoid in 2022.
If you want to get information straight from the horse’s mouth, the Google Search Central Blog is crucial reading. Use it to stay on top of key Google algorithm updates and find out about new features. Google is a living beast, always evolving, and if you want to keep performing well with SEO, you’ve gotta learn to love changes and updates. We recommend reading their blogs to make sure you’re using the best practices. Afterall, if you wanna rank on Google, you’ve gotta know what SEO behaviour Google rewards.
Our suggested post: Learn how to improve your content with Search Console Insights.
Founder: Matt Diggity
Matt Diggity founded his SEO blog after graduating with a master’s degree in electrical engineering and doing a stint with a Silicon Valley software startup. We don’t have to say it. Even he calls himself a “big time nerd” on his website. He’s the kind of guy that likes to take things apart and really understand how they work. It’s probably why his blog posts are so detailed and data-driven. He actually tests the SEO ideas he puts forward, which means readers like you and me aren’t just getting regurgitated content in his blogs. He offers advice that’s been road-tested. We appreciate the nerd level.
Our suggested post: Keyword Cannibalisation: Top 5 Ways to Diagnose and Fix It.
Founder: Oleg Shchegolev
Daily posts. Beautiful graphics. Super readable content. What’s not to love? If you want to see an example of how to do your own blogs well, Semrush is one of the best SEO blogs to nosy around. If you’re anything like us, you’ll love how skimmable the content is, and how many infographics they use. Their posts are so prolific, you’ll find info on almost every topic from rich snippets and copywriting to more techy stuff like API, HTTPS, schema markups and more. New to SEO? Their listicle articles are a great place to dive in.
Our suggested post: 11 Most Common On-Site SEO Mistakes.
Founder: Joost de Valk
If you’ve got a WordPress website, chances are you’re already using the Yoast plugin. It’s got over 5 million active installations, so it’s pretty much a big deal. Do we need to say more? Yoast knows how to do on-page SEO really well. So, naturally the Yoast blog is a good place to go if you want the lowdown on how to write SEO-friendly and user-friendly blog posts. What’s great about the Yoast blog is that the information is super accessible, even if you’re learning about SEO for the very first time. Yoast is also one of the best SEO blogs to send your content writers when you’re wanting to boost the SEO performance of your content.
Our suggested post: 10 Tips for an awesome and SEO-friendly blog post.
Founder: Matthew Woodward
Inspired by the lack of reliable info and all the misinformation out there about SEO, Matthew Woodward decided to start his own SEO blog in 2012. Back then, keyword stuffing and dodgy link building was rampant. He decided to prove with his own blog that true SEO success comes through building your authority in a niche. Why he makes our best SEO blogs list: he’s got a huge range of articles on creating a successful blog as well as SEO tips for beginners through to experts. He’s even published monthly income reports showing how to grow a blog from zero to a million dollars. We like his transparent, passionate approach.
Our suggested post: 15x Incredible Link Building Strategies for 2022.
Founder: Danny Sullivan
An oldie but a goodie. Search Engine Watch was actually founded in 1997, which seems ancient in comparison to most other SEO blogs out there! It’s one of the oldest search engine resources, and kind of an SEO legacy. The articles are written by marketing specialists from around the globe, covering topics like local SEO, search for mobile, video SEO, Google analytics and more. Their content isn’t limited to Google either, you’ll find marketing tips for Yahoo, Bing and other search engines too.
Our suggested post: How to make the most of Google’s “People also ask” results.
Founder: Shaun Anderson
Love a juicy, long post? You won’t be disappointed by the no-fluff blogs over at Hobo Web, usually running longer than 5000 words each. Hobo is an SEO consulting agency in the UK, which means they offer SEO advice for a living. We like how the blogs include direct quotes from Google big-shots like John Mueller and Matt Cutts, as well as other SEO gurus. These provide good references if you want to dive into further reading. Otherwise, you’ll get plenty of practical tips delivered in no-frills language on the Hobo-Web blog itself.
Our suggested post: Internal Linking Best Practice: Keep Navigation Simple.
Founder: Razvan Gavrilas
Passion is a huge driving force for us, so we like to read blogs that are fueled by passion too. And cognitiveSEO is one of them! Whether or not you’re using the all-in-one cognitiveSEO tool, the blog is a solid source of information. And if you’re a visual thinker, you’re in luck. They use a tonne of screenshots and graphics to demonstrate what’s being talked about in the written text. A good place to head if you want make sure you’re following best practices– or if you’re trying to problem solve SEO issues.
Our suggested post: Technical SEO Checklist – The Roadmap to a Complete Technical SEO Audit.
Founder: Wil Reynolds
Seer Interactive is a digital marketing agency based in the US. Their site offers a number of helpful resources, including reports, guides and in-depth blog articles. The crew over at Seer are plugged into the industry and passionate about community. So if you want to make sure your SEO is people-first, the Seer blog is a good one to add to your list. Why it earns a spot on our best SEO blogs list? Blog posts that are easy to read, super relevant, actionable and value-adding. It’s good stuff.
Our suggested post: Screaming Frog Guide to Doing Almost Anything.
We can not emphasise enough just how vital both learning (and putting your new learnings into practice) is inside the SEO sphere. Let’s face it, no one wants to be the best marketer of the past. In the fast-moving digital space, change is the only constant you can expect and therefore we, as marketers, need to adapt, test and grow our practices.
Reading a bunch of the best SEO blogs from industry leaders is an awesome way of keeping up. After all, learning is just the tip of the iceberg here. Both testing and practising different SEO tactics are where we have learnt to put in the hard yards.
We’re a passionate team with a love for all things digital. And we get a kick out of giving our clients the best services possible. So, if you’re looking for a team of SEO specialists in Perth that value and care about your business, pick up the phone and get in touch!