Build A Bridge Between You And Your Online Customers With These Easy Tips
With the internet sprawling out before you and data analytics coming in, even the best internet marketing experts can forget that they’re mapping real human people as they interact and form attachments to your brand.
It’s something that we humans do from both sides of the table; the customer also forgets that there are real people behind a screen somewhere, interpreting data and forming strategies, and this can damage your chance at forming a solid connection between your brand and your customer.
Use these easy tips, fresh from our team of internet marketing specialists, to bridge the gap between you and your customers, so they’ll be singing your praises and coming back for more.
#1 Be Real
You think you can get away with saying one thing and doing another? Think again. Your customer knows when you’re lying, either from your online reviews, word-of-mouth, or their own personal experience with you. Working with a financial aim in mind is a critical part of any business, but your customer relations should be your priority above all else. Give your brand a tangible character that customers will love and relate to, and stick to your brands’ ethics.
#2 Open The Lines Of Communication
Communicate with your customers regularly, and ensure that they feel that they can do the same. Everyone’s had a bad experience with a company that doesn’t seem to have a base anywhere, or a phone number that ever gets answered, or an email that never gets read. Prove to them that you’re committed to following up on issues and rectifying mistakes, and they’ll appreciate how much care goes into your brand.
#2 ½ Communicate Opportunely
This is kind of like Point #2, but it branches off because it requires a little more forethought; connect with your audience during major points of their conversion, to assure them that they’ve made a great decision and to offer any assistance along the way. Reach out once they’ve committed to a purchase or subscription, and see if there’s anything further they’d need. Another critical point in their journey is any potential mishaps that haven’t been efficiently solved, where your customer is probably reaching Krakatoa-like rage. Step in and thank them for their patience, and give them the assurance they need that you’ll be remedying their problem. You may even want to offer them a token of compensation, but usually the customer just wants to know that they’ve been listened to, and understood.
#3 Make The Table Longer
Invite all of your customers and subscribers to come together, whether it’s on an online forum or a real-life meetup. Your brand should constantly be evolving towards its target market, and aiming to become the defining product of the market community. Like runners and Nike, design and Apple, there is a very unique gathering of like-minded people forming around your brand - bring them together through brand-organised channels, and you’ll become a recognised part of a lifestyle.
#4 Think Like Oprah
Oprah’s fans love her because she loves them back - and she shows it. No more of this wishy-washy, aapproval speech “I’d like to thank my fans…” - Oprah will literally give you a car. Reward your loyal customers, with discounts or giveaways, or exclusive tips and features, and soon all your part-time customers are coming to you first. There’s only so many customers you can cycle through in your niche before you run out, so once you know you have someone who loves your brand, show them respect back. And maybe some goodies too.
For more space-age internet marketing tips from leading marketing consultants around Perth, contact Dilate Digital. Our team of internet marketing specialists and experts work hard to understand what it is in your industry that can set you apart online, and our secrets are tried and tested by our digital development and management team. Want a proven track record of success like our clients? Call Dilate Digital.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping