Embracing A/B Split Testing To Optimise Your Conversion Rates

Bodie Czeladka
By Bodie Czeladka

If you’re keen to improve your conversion rates but your eyes tend to glaze over when you start looking into A/B split testing – read on! Split testing is an awesome tool for reaching your digital marketing goals when it comes to boosting conversions. Today, we’ll be demystifying split testing so you can use this strategy to help with conversion rate optimisation for your business.

What is A/B split testing?

Split testing allows you to try out two different versions of the same page to see which one is more effective when it comes to conversions. To make things easy, there is A/B split testing software which allows you to carry out various tests to see which approach yields the best results. For example, you could conduct A/B split testing of your eCommerce store where you test using an abbreviated personal details form compared to using the full version of the same form. After several weeks, you can compare the results and see which test proved the best when it came to conversions. If one test clearly performed better, you can implement this as a permanent strategy.

The benefits of A/B split testing

If you’re serious about boosting your conversion rates, your business needs to get on board with split testing so you can get real data about optimal marketing strategies for your business. Split testing allows you to trial a certain strategy before you take it on board permanently, which can save you time and money. You could be sure that a certain change will improve conversions only to discover it performs no better than your current strategy – split testing saves the day! Split testing also means that you can check out what the competition are doing and implement those ideas through split testing to see if they translate into conversions for you.

Things to remember with A/B split testing

Once you get into it, split testing is an easy way to improve your conversion rates. Remember, split testing carries very few risks. If a strategy isn’t getting results, you can simply stop the test and try something else. However, make sure you give yourself enough time to see results – don’t expect a test to give incredible results after only a day or two. It could take several weeks to see results, depending on what you want to achieve and the changes you’re testing, so give the test a realistic time frame. Also, don’t make the changes too small or you’ll probably be disappointed with the results. For example, changing a few words around on a landing page probably isn’t going to rock your world results-wise. Don’t be scared about trying something completely different!

Dilate Digital are the conversion rate experts and we can help your business achieve actual results. We work with you to optimise traffic so it turns into conversions for your business and we use the latest software and tools to test everything so you know exactly what’s going on with your website conversion rates

For help with conversion optimisation Perth, contact Dilate Digital today on 1300 345 283 and let’s get started!

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