Five of Our Juiciest Conversion Rate Optimisation Tips for Newbies
It can happen to any product, any service, any brand. You’ve something that you just know people want, and you’ve worked to refine and design it to the best it can be. But, for some reason, your bait is dangling on the internet without as much as a nibble. How can you season your site, to get more traffic coming in and converting to customers? Here are our five juiciest industry tips, for conversion rate optimisation, from our expert team of digital marketing gurus.
Customise Your Landing Pages To Suit Your Campaign
Your marketing campaign should always have a dedicated landing page, which easily transitions the visitor from their path, towards becoming a customer. If you’re promoting a sale on footballs, but your landing page is suddenly all about netballs, you’re going to lose a potential customer's interest immediately. Find the smoothest content and design to convey your campaign message, with clear directives for the user.
Watch Your Customers Thoughts To Create Slick Copy
Your customer comments and feedback section is where they’ll go to share their thoughts on your product or service, so this can give you a fascinating glimpse into the language they use, what drew them to your product, and how it benefits them- this can all be used as compelling copy. You might not have considered your product or service from a certain viewpoint, or you might be using language that your customer base can’t relate to, so get to know you real audience, and use this information to entice other users just like them.
Think About Your Perfect Buyer Persona
Design the website for your dream customer, not just anyone and everyone. After all, not everyone wants or needs your product, but for a few visitors out there, it’s on the top of their Christmas list. While it might seem like a good idea to have a 500+ email list, there’s no point in firing off your email marketing if none of them are interested in converting. It’s much more rewarding to have a smaller email list, who are seriously interested in your market.
Keep It Short And Powerful
Provide enough information to get your point across, in the language that will compel and entertain them to take action- any more than this, and you’re wasting your time (and theirs). Lengthy emails are unlikely to be read in their entirety- not many people want to spend all day on their emails, so save the essays for your blog corner.
Don’t Forget The Absolute Necessities
Out of absolutely everything, you page can be narrowed down to three main converting factors:
1. Some effective design and powerful copy, to dazzle and intrigue
2. A call to action, clearly placed and inviting to the user
3. Something to illustrate your brand- social proof, a hero shot, or some benefits or features of your product or service.
Conversion rate optimisation is an ongoing process, and without expert advice and some careful planning, you can get left without the trophy results you were expecting. Dilate Digital is a comprehensive digital marketing agency, based in Perth, and our conversion rate experts can take your current conversion rates and boost them sky-high.