Five Reasons Why You Need Remarketing, Right Now
You might think your online campaigns are succeeding- and, to an extent, they probably are. But nowhere near as much as they could be, if you aren’t using remarketing. With 96% of website visitors leaving the page without the desired action, it’s no wonder that more and more businesses are turning to Dilate to find out the secret of remarketing, and how it can work wonders for your online business. If that wasn’t enough to get you thinking, here are our top five reasons that you should be investing in reliable remarketing services.
Remarketing: The Basics
Remarketing allows you to tag your site visitors, and offer them ads on other websites they’re visiting to encourage them back to your site. The content could be anything, from a call to action to fill out a form or take advantage of special rates, or to promote a piece of content they may not have already found on your site.
1. Convert your viewers into buyers:
Many potential customers will walk away from a deal or purchase they desire, and remarketing acts as a new branch of engagement for them to reconsider. Most visitors will need to be exposed to a message seven times before they’re prepared to commit, so remarketing allows them to consider their decision further as they get closer to committing.
2. Opportunity to reengage:
Maybe your customers aren’t quite ready to splurge out on some new shoes from your online store, but that doesn’t mean that you’ve lost them completely. Use remarketing to notify them of a new blog post about tips in your industry, or upcoming events, to keep them engaged with your brand and excited about your products or services.
3. Improve your marketing ROI
Digital marketing is the kind of game where if you’re not investing properly, you might as well not play. While you could be doing many other things to improve your ROI, remarketing is a great tool to target visitors with a special interest already in your website. With Adwords remarketing services, you can even specialize the response to the action of the visitor. For example, if your visitor had a full shopping cart but leaves before paying, you could promote specific sales or discounts about their items, or upcoming uses for such a product or service. Now your dollar goes further, rather than just blindly advertising at anyone in front of you.
4. Increase brand awareness:
If your visitor spent some time browsing your site, they might leave and never think twice- no matter their interest. Remind them of your brand so that you’re at the forefront of their mind when they’re reconsidering a purchase in your market, and even display your ads to people who have similar search behaviours to your active viewers- even if they haven’t necessarily visited your site.
5. Strengthens content marketing strategy:
Content marketing is a hugely powerful tool, and remarketing complements your efforts for significant results. By monitoring aspects of the conversion path, such as the pages which direct your visitors to making an action. If you can map a path from one page to a conversion, you can create directions to these pages or design similar pages.
With advertising now everywhere and anywhere, some people are cautious to listen to advice such as remarketing, finding it ‘creepy’ to follow your visitors. However, this actually streamlines the online experience for the user as much as your business, as they’re only being exposed to sites or offers which are relevant to them and their interests, rather than bombarded with advertising from services or products which have no use to them. With a smart remarketing campaign that doesn’t hound the user, you can develop an intuitive advertising campaign that benefits your user without harassing. A poorly constructed remarketing strategy can feel obtrusive to the user, so make sure you’re choosing from remarketing agencies with a proven track record, that knows the online marketing landscape like the back of their hand. Dilate Digital is a comprehensive digital marketing agency, and we offer remarketing services that will boost your conversions and online traffic- with a few mouse clicks and some clever content, your business can go to the next level.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping