4 Foolproof Strategies for Optimising Your Facebook Advertising

Bodie Czeladka
By Bodie Czeladka

Everywhere you look, there are people scrolling through smartphones or taking a sneaky break at work to check what they’re missing on Facebook. Yes, social media is big business and it’s smart for business owners to take advantage of this through clever marketing.

Using Facebook advertising is an effective way to use social media to boost the visibility of your business. Today, we’re taking a look at some easy ways of optimising your Facebook ads.

Choose Your Images Wisely

Facebook users tends to be quick to scroll through information so you need to use an image attached to your ad that grabs people’s attention straight away. Test a number of different images to see which ones gain the most attention and result in conversions on your website. After a while, you’ll usually be able to see a theme in the images which are the most clickable which makes choosing high impact images much easier.

Take Advantage of Targeting

One of the great benefits of Facebook ads is that you can select a target audience so your ads will appear to the demographic who are most likely to be interested in your product or service. Don’t waste this opportunity – take the time to really think about who you want to target with your Facebook advertising and don’t be shy about being specific. You can target your audience according to areas such as income, location, interests and proximity to your business. As an added bonus, you can also target users who have previously visited your website or who have been interested in similar ads.

Check Results Through Split Testing

Split testing is an effective way to see if making minor changes to your Facebook ads makes a difference with conversion rates. Choose the part of the ad that you want to compare and then make slight changes to see which one performs better. For example, you could compare differences in the body content, call to action, image or target audience of a specific ad. This will help you see what’s working and what’s not to guide future advertising. Only split test one thing at a time so you can easily keep track of the results.

Set Up Your Conversion Tracking

This might seem like an obvious one but a lot of businesses don’t take advantage of the conversion tracking which is available for Facebook advertising. Use the conversion tracking pixel tool with your Facebook ads and decide how you want to track the conversion. To do this, you need to place a Facebook pixel on your website so Facebook knows when a conversion is complete. You may decide to put a pixel on the shopping cart page, the contact details page or the email newsletter sign up page – the choice is yours. Facebook will then match the result and you can easily see how many ad clicks are resulting in actual conversions.

For a head start with your Facebook advertising, Perth based Dilate Digital can help you navigate the social media landscape by developing a targeted advertising campaign. If you’re ready to get better results with your Facebook business marketing, contact Dilate Digital on 1300 345 283 and we can get started.

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