Work Smarter, Not Harder: Getting Maximum Exposure For Your Facebook Posts
So, you’ve got a beautifully set up Facebook page for your business and are busily posting away to engage your audience. But how many people are actually seeing your posts on their news feeds? To answer this question, Facebook have revealed that pages organically reach around 16% of their fans on average. This doesn’t sound like much but clever posting on Facebook can actually be a very effective way to reach and engage your audience, particularly when used in conjunction with other social media marketing strategies such as Facebook advertising.
There are a number of factors which come into play around the exposure your posts get and as a savvy provider of social media marketing services, we’re here to help you understand how you can work smarter to get maximum exposure for your posts.
Post engaging content
Some businesses think that the trick is to post continuously on Facebook with the logic that they’ll have more chance of reaching their audience. This actually isn’t the case and Facebook can penalise your business page for ‘spammy’ posts or continual posts with low engagement. The trick is to think about the posts you’re putting on Facebook to make it engaging and original so your audience will interact with your content through comments and reactions. Don’t be shy to try strategies such as asking questions in a post or using inspirational quotes to see if that increases engagement. Numerous, boring posts aren’t doing your business any favours.
Post visual content
Visual content is a fantastic way to create better engagement with your posts. When scrolling through Facebook, pictures and videos have a higher chance of grabbing the attention of your audience. We don’t mean resorting to boring stock photos – take the time to source original, interesting visual material which is relevant to your business and which will help get your audience excited about your brand.
Post shareable content
Facebook loves it when your content gets shared so think creatively about how you can make this happen. The use of images and/or inspirational quotes can often lead to sharing but another popular way to get your post shared around Facebook is to run a quick competition which asks people to share the post. Not only is this a great way to run a promotion for your business, it also means that your content is reaching a wider audience who may then go on to become fans of your business page. Remember to keep it simple if you’re asking your audience to share your post for the purposes of a competition – if they have to complete too many steps, they may lose interest.
Dilate Digital are a social media marketing specialist. We understand how important social media is when it comes to the marketing strategy for your business and can help you harness social media to drive traffic to your website and maximise conversions.
For a social media agency in Perth, contact Dilate Digital today on 1300 345 283 and have to chat to one of the team.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping