Work Smarter, Not Harder: Getting Maximum Exposure For Your Facebook Posts
So, you’ve got a beautifully set up Facebook page for your business and are busily posting away to engage your audience. But how many people are actually seeing your posts on their news feeds? To answer this question, Facebook have revealed that pages organically reach around 16% of their fans on average. This doesn’t sound like much but clever posting on Facebook can actually be a very effective way to reach and engage your audience, particularly when used in conjunction with other social media marketing strategies such as Facebook advertising.
There are a number of factors which come into play around the exposure your posts get and as a savvy provider of social media marketing services, we’re here to help you understand how you can work smarter to get maximum exposure for your posts.
Post engaging content
Some businesses think that the trick is to post continuously on Facebook with the logic that they’ll have more chance of reaching their audience. This actually isn’t the case and Facebook can penalise your business page for ‘spammy’ posts or continual posts with low engagement. The trick is to think about the posts you’re putting on Facebook to make it engaging and original so your audience will interact with your content through comments and reactions. Don’t be shy to try strategies such as asking questions in a post or using inspirational quotes to see if that increases engagement. Numerous, boring posts aren’t doing your business any favours.
Post visual content
Visual content is a fantastic way to create better engagement with your posts. When scrolling through Facebook, pictures and videos have a higher chance of grabbing the attention of your audience. We don’t mean resorting to boring stock photos – take the time to source original, interesting visual material which is relevant to your business and which will help get your audience excited about your brand.
Post shareable content
Facebook loves it when your content gets shared so think creatively about how you can make this happen. The use of images and/or inspirational quotes can often lead to sharing but another popular way to get your post shared around Facebook is to run a quick competition which asks people to share the post. Not only is this a great way to run a promotion for your business, it also means that your content is reaching a wider audience who may then go on to become fans of your business page. Remember to keep it simple if you’re asking your audience to share your post for the purposes of a competition – if they have to complete too many steps, they may lose interest.
Dilate Digital are a social media marketing specialist. We understand how important social media is when it comes to the marketing strategy for your business and can help you harness social media to drive traffic to your website and maximise conversions.
For a social media agency in Perth, contact Dilate Digital today on 1300 345 283 and have to chat to one of the team.