How much does it really cost to get started with Google Ads?

Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in.

Let’s cut to the chase – Google Ads cost money.

But… when it’s done right it has the potential to direct serious traffic to your site and make you cold hard cash.

It’d be nice if there was a quick answer to ‘How much do Google Ads cost?’ but the truth is you can spend a little or a lot. Everything from the type of industry you work in to current trends and the type of clients you attract can all affect how much you’ll pay for an ad.

Whatever your budget is, the key to getting good results is knowing how to use that budget to its full potential.

In this guide, we walk you through how Google Ads pricing works, the factors that affect how much you’ll spend and how you can optimise your budget for maximum returns.