New Year, New Website! Our Agency Just Launched a New Website!

By Bodie Czeladka in Dilate Digital
New Year, New Website! Our Agency Just Launched a New Website!

I don’t know if you’ve heard the news but Dilate Digital, a digital marketing agency in Perth, recently launched an epic new website. Their build had a unique focus on creating an epic user experience through streamlined functionality and purpose-driven content. You can check it out here, but be prepared for some serious web envy!

So why did Dilate decide to build an entirely new website from scratch?
Good question. Perhaps they’re thrill seekers, perhaps they enjoy the challenge, or perhaps their commitment to innovation is what drove them to embark on this new quest. The correct answer, however, is a mix of all of the above reasons. But mostly? It’s due to their necessity to facilitate growth.

With the amount of growth that Dilate Digital has experienced over the last 12 months, they decided it was only fitting to give their website a much-needed facelift to compliment their continued growth in the real world. Expanding to more than 50 staff worldwide and providing marketing services for more than 100 businesses, Dilate is quickly making a name for themselves as industry leaders in the marketing realm. That same drive that prompted such fast and well-maintained growth also drove the team to provide a better experience in all facets of their business and, with that, the new website project was launched.

The 4-Step Methodology

The 4 Step Methodology

To begin the journey the team adopted their 4-step methodology, the same approach they take on for the businesses they provide marketing services for. Dilate is not about cutting corners just to get things done. They have structures in place for a reason. That’s why they insist on creating a plan before they jump in.

 

Discover

Discover

First, they did a deep dive into their current website and what they wanted their new website to represent. What did they want the new website to feel like, what actions did they want visitors to take on their site, how did they want to tell their story and how did they want their visitors to feel? Once they clearly understood the objectives of their website, only then could they move on to the next step. This phase required the expertise of a large portion of the Dilate team including the two partners, the operations manager, the head of development and two marketing managers skilled in content marketing, SEO and branding.

Build

Build

Once the roadmap was laid out, the objectives were defined and the new branding guide was complete, the development and SEO teams worked together to build the most intensive, SEO optimised, functionality-driven website the team has built to date. There is not a single image, word, page or button on their website that was not intentionally placed there and signed off on. Each page had a specific checklist and a series of 6 people had to check off each page to ensure every job was complete. You can rest easy knowing that these guys REALLY don’t do anything in halves.

Launch

Launch

After a 3 month long build by some of the most skilled web developers in the industry, the Dilate Digital website was thoroughly tested by the entire team, ensuring the functionality and journey was easy, logical and error free. Then, without so much as an “All systems are go!” speech from Directors Bodie and Tom, there was lift off and the website is launched into the online stratosphere.

 

Grow

grow

Now their website is live, and they’ve received nothing but positive feedback regarding their new look, design and feel that showcases why they are one of the biggest in the business. Dilate Digital is a team that practises what they preach, strives for innovation, and ensures they’re always implementing the very best digital marketing practices for their clients. Their new web build simply amplifies what your experience with them will feel like.

Curious to see the difference?

Below is a few examples of how they have adapted and changed to remain relevant, current and on trend in the marketing world. It showcases their focus on genuine website functionality, ease of navigation, strategic content curation and a memorable user experience. If you’re looking for a digital marketing agency to help you rebuild your website with a clear trajectory and plan in place, Dilate Digital has proven once again that their foresight and ability to execute on a plan is second to none. There’s a reason they’re growing so quickly, and it’s because they really are damn good at marketing and building websites that sell.

Homepage Header V1

Our previous homepage header

New Homepage Header

Our New Homepage Header

The new website showcases a streamlined, easy to navigate homepage which is minimal whilst engaging and on brand. The real strength in this design is that it elicits a single action to “take that first step”. Many web builds tend to overcomplicate this first homepage above the fold by giving the user too many options – this more often than not leads to inaction opposed to action.

Main Navigation V1

Main Navigation

New Website Navigation

new main navigation
The new website navigation has been completely stripped back, with no unnecessary distraction and improved navigation between the main menus and submenu. Whereas the previous menu sacrificed functionality for visual cues which, whilst an important component on websites, should not be prioritized over functionality.

Content Curation V1

content curation V1

_____________________________________________________________________

New Website Content

content curation v2

The new content is strategically curated to take the user on a journey. It’s written FOR the user as opposed to Dilate. It highlights Dilate’s practises, informing the user of what they can expect when, and if, they partner with Dilate. In a way, the content pre-qualifies both the client and Dilate to be good fits for each other. The content is written to attract a certain audience, and when that audience (prospective client) enquires, they’re essentially saying “I am your target client, and I’m interested in working with you, too”.

If you’re a small to medium business owner in Australia, our digital marketing agency has a team of skilled marketing and web development professionals that can help skyrocket your business into the stratosphere. To discover more about Dilate Digital and the clients they have worked with over the past few years, you can see our showcases here.

Dilate Digital
Bodie Czeladka

True Digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek surfer, husband and father who enjoys anything away from the concrete jungle!

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