Paid Advertising for Your Perth Business: Why Landing Pages Matter
It’s important that you give your business website the edge and pay-per-click (PPC) advertising is a great way to give your brand visibility above the competition. If you approach a digital advertising agency in Perth or anywhere else, they’ll be very likely to give you a gentle (or not so gentle) push towards promoting your website with paid advertising so you stand out from the pack.
However, the paid advertisements themselves are just part of the equation and you also need to take a look at your associated website landing pages given they play a big role in your campaign.
What do you mean by landing pages?
From a paid advertising perspective, a landing page is the page the visitors are directed to when they click on one of your ads. While your homepage contains general information about your business, a landing page relating to your paid advertising is specifically designed to convert visitors into customers. When it comes to online advertising, Perth businesses need to make sure that your landing pages are optimised so you get the most out of your paid advertising strategy.
What difference will my landing pages make?
The short answer is a lot. If your paid advertisement has a user interested enough to click on it, the landing page they’re directed to needs to seal the deal. Don’t make the mistake of simply directing potential customers to your homepage as this section is often too vague and contains too much information. It’s not good enough to get a visitor to your website – you need them to actually do something.
Take the time to develop specific landing pages relating to your paid advertising campaign so visitors know exactly what you’re offering and exactly what they need to do next. An effective landing page will bring interested people to your website and keep them interested. A targeted landing page leads to better conversion rates and less visitors leaving without completing the desired action.
What can I do to improve the effectiveness of my landing pages?
One of the most important things to remember is to sure make the message in your advertisement is reinforced by the information on the landing page. If a visitor gets confused, they’re not going to hang around. The easiest way to check if your message matches is to read your advertisement and then the associated landing page – it there isn’t a clear match then you page needs work. Use strong headlines with the same keywords you included in your advertisement and focus on clear, succinct language in your content. Most importantly, include a clear call to action on your landing page so visitors know exactly what they need to do next.
If you’re looking for an online advertising company, Perth based Dilate Digital can help. We can help you develop a paid advertising campaign and take a look at your associated landing pages to make sure they’re working in your favour when it comes to conversations. Contact us today to find out more about how we can help you and your business.