Supercharge Your AdWords Campaign with Negative Keywords

By Bodie Czeladka in Dilate Digital

It’s no surprise that many businesses these days are getting on board with PPC (pay-per-click) advertising as an easy way to bolt to the top of search results. AdWords is the most commonly used platform in the paid search world, and it’s easy to adjust your AdWords campaign to make sure you’re getting the most bang for your buck.

When it comes to optimising your PPC strategy, negative keywords are an often overlooked but an important function that you can use to focus your PPC ads. As the PPC Perth experts, we’re here to share how you can embrace the power of negative keywords.

What are negative keywords?

The aim of your AdWords campaign is to have your PPC ads showing up in search results which are relevant to your business. With PPC ads, you bid on the search terms which are most relevant to your business, so your ads pop up when users enter those terms. However, with the endless keyword combinations that users type into search engines, there are some results which won’t be relevant to your business and won’t reach your target audience. That’s where negative keywords come in.

Negative keywords are where you specify the search terms that you don’t want to be linked to your ads so you can filter who sees your ad. For example, if you own a business selling new furniture, you can compile a list of negative keywords which include terms such as ‘used furniture’ or ‘second-hand furniture’ as these terms aren’t relevant to your business. Another example would be if you have an electrician business, you can include negative keywords such as ‘training’, ‘courses’ and ‘education’, so you don’t show up in results for people looking to be trained as an electrician as this isn’t your target group.

Why are negative keywords important?

The main reason why negative keywords are so important is that they stop your ad popping up in search results which aren’t relevant to your business. If you appear in irrelevant search engine results, it can cost you money as users who do inadvertently click on your ad are unlikely to be interested in your business so bounce right back out again. With AdWords, you pay for each click, so you want it to be worth it! Using negative keywords means your CTR (click through rate) will be higher as you’ll be reaching your target audience.

It’s also important to note that negative keywords can be specific to different ad groups, which means that you can target different audiences for various campaigns. For example, if you stock a clothing line with both kids’ and adults’ clothing, you can make ads for each group and then separate them with negative keywords, so they capture different groups.

Once you’ve got the hang of negative keywords, remember not to go too crazy with them, or you run the risk of making your ad reach too narrow. If you enter a negative keyword, you should be confident that users searching those terms would genuinely have limited interest in your business. Remember, you can always adjust your keywords if necessary!

Let us help grow your business

When it comes to search engine marketing, our awesome digital marketing team at Dilate Digital can help. We can create a targeted AdWords campaign which suits the needs of your business and delivers fantastic results. Once your PPC campaign is up and running, we’ll analyse the results so we can fine tune for optimal conversions.

Dilate Digital can help with your AdWords management Perth – contact the team today on 1300 345 283, and we can grow your business!

Bodie Czeladka

Hi I am Bodie Czeladka, surfer and devoted dad from Perth Western Australia and founder of Dilate Digital. I crafted Dilate Digital from a home theatre room in 2012 and worked solo as a freelancer until hiring my first staff member in early 2014. Dilate Digital now has the privilege of employing over 50 superstars world wide and this is just the start. I believe the best of me is still hiding up my sleeve.

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