Why our clients choose us and how we sleep at night.
Even though I’m still in the thick of my journey as a local business owner, something has made me look back on the last two years with amazement. My company started out as a one-man army with long days and missed holidays. Back in my first year 2014 I had no idea what 2016 had in store.
There would have been no way that I could have predicted the twists and turns that my business would experience, so the most satisfying part has been watching it adapt and transform to every new challenge and goal. I’m sure all business owners can relate; your business is like a child and every day new teeth coming through with their own teething problems. We can never know what new trend or market will open up a whole new set of opportunities or setbacks, so we roll with the punches, maintain composure and try to sneak a nap in during the calmer moments.
So, why am I looking back two years into the past?
Because in Perth, and around the country marketing agencies are expecting their clients to look two years into the future when they sign contracts and some businesses are actually agreeing.
I can’t fathom the thought of signing any part of my business over for twenty-four months. To me, if the product or service is to my standards I’ll continue using it for the full twenty-four months regardless. Why do I need to sign on the dotted line? Why shouldn’t I be able to leave if the results aren’t there, or the strategy isn’t in line with what was promised?
The landscape of digital marketing is constantly in flux, shifting and oscillating as it discovers new trends and technologies. If a business is going to go online, it needs to be adaptable and malleable. While a store’s product and brand might stay consistent, it’s going to need to be ready to duck and weave with each new jab from Facebook or Google spinning kick.
Business owners, like you and I, need to be nimble enough to traverse the marketing landscape and have the freedom to adjust when things might not be working like we want them to. While we all have plans for the future, a lock-in contract of excessive monthly charges is a terrifyingly rigid commitment – I don’t even know if I’d feel comfortable joining a gym or taking out a phone plan for that long.
Even the best digital marketing strategists can’t tell you what will be the industry standard in two years; they can make educated guesses, but some landscape shifts disrupt the market and the mediums so no business owner can accurately predict how their business will weather those shifts. So why would you sign a 24-month contract? Trick question – you wouldn’t.
There are plenty of digital marketing agencies out there that don’t expect you sign contracts – we’re one of them. The only contract we have is based on the integrity of our services and the loyalty of the client. They know that we’re as invested in their success as our own and the two are inextricably linked. We need to be giving them a return on investment so that we can continue doing what we love. I don’t want to be a digital marketing agency that takes money from budgets without offering any real value – to me; value is reciprocal. We both give it, and we both receive it. Each client gets the services and products that are best suit them and those products are tailored to their needs. No extra charges and costs or poor fitting strategies – only results on your bottom line and if a client wants to leave then in all honesty you should let them.
Because there is only one long term marketing strategy and thats to care.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping