Why our clients choose us and how we sleep at night.
Even though I’m still in the thick of my journey as a local business owner, something has made me look back on the last two years with amazement. My company started out as a one-man army with long days and missed holidays. Back in my first year 2014 I had no idea what 2016 had in store. There would have been no way that I could have predicted the twists and turns that my business would experience, so the most satisfying part has been watching it adapt and transform to every new challenge and goal. I’m sure all business owners can relate; your business is like a child and every day new teeth coming through with their own teething problems. We can never know what new trend or market will open up a whole new set of opportunities or setbacks, so we roll with the punches, maintain composure and try to sneak a nap in during the calmer moments.
So, why am I looking back two years into the past?
Because in Perth, and around the country marketing agencies are expecting their clients to look two years into the future when they sign contracts and some businesses are actually agreeing. I can’t fathom the thought of signing any part of my business over for twenty-four months. To me, if the product or service is to my standards I’ll continue using it for the full twenty-four months regardless. Why do I need to sign on the dotted line? Why shouldn't I be able to leave if the results aren’t there, or the strategy isn’t in line with what was promised? The landscape of digital marketing is constantly in flux, shifting and oscillating as it discovers new trends and technologies. If a business is going to go online, it needs to be adaptable and malleable. While a store’s product and brand might stay consistent, it’s going to need to be ready to duck and weave with each new jab from Facebook or Google spinning kick. Business owners, like you and I, need to be nimble enough to traverse the marketing landscape and have the freedom to adjust when things might not be working like we want them to. While we all have plans for the future, a lock-in contract of excessive monthly charges is a terrifyingly rigid commitment - I don’t even know if I’d feel comfortable joining a gym or taking out a phone plan for that long. Even the best digital marketing strategists can’t tell you what will be the industry standard in two years; they can make educated guesses, but some landscape shifts disrupt the market and the mediums so no business owner can accurately predict how their business will weather those shifts. So why would you sign a 24-month contract? Trick question - you wouldn’t. There are plenty of digital marketing agencies out there that don’t expect you sign contracts - we’re one of them. The only contract we have is based on the integrity of our services and the loyalty of the client. They know that we’re as invested in their success as our own and the two are inextricably linked. We need to be giving them a return on investment so that we can continue doing what we love. I don’t want to be a digital marketing agency that takes money from budgets without offering any real value - to me; value is reciprocal. We both give it, and we both receive it. Each client gets the services and products that are best suit them and those products are tailored to their needs. No extra charges and costs or poor fitting strategies - only results on your bottom line and if a client wants to leave then in all honesty you should let them. Because there is only one long term marketing strategy and thats to care.