Three Islands Whale Shark Dive

Three Islands Whale Shark Dive is a long-running business offering unforgettable experiences on the Ningaloo Reef, North of Western Australia. After a shift in their business due to Covid, they realised they needed to focus their energy online and give their users the best online experience.

In addition, it was also a great time to refresh their online brand and website and showcase the incredible imagery of the marine life and wonders, experienced onboard Three Islands Whale Shark Dive.

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Their Challenge

When Covid hit, they knew that they had to make changes to switch their focus to accommodate to their customers online. Closing their shop front in Exmouth, they needed a website where they could shift the communication to, but also provide excellent customer service, an easy online booking system and also a place to showcase their guests’ previous experiences on board.

With the change in the tourism landscape, Three Whale Shark Dive decided it was time for a bit of a refresh to keep up with the competition, which would help not only with booking conversions but also with their brand’s online presence.


Our Solution

We created the website based on a lot more visuals, to really showcase the tours and the experience that their customers can expect. The overall design made sure that it was easy to navigate and find the right information that their customers needed, creating a more logical structure and better user experience.

We’ve also designed an easy and much simpler booking system, with an added online store where customers can shop for clothing, souvenirs and accessories to commemorate their journey with Three Islands Whale Shark Dive.

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Results

  • Improved appearance

    A visually pleasing website that showcases their tours and services, but also the beautiful setting of Exmouth and the Ningaloo reef.

  • Easy to navigate

    Implemented a more logical structure and better UX and UI for ease of navigation for a smoother customer journey. 

  • Designed for conversion

    A much easier booking and checkout process, with reduced number of clicks for a better user experience.

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